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Columnist: Reel 360

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WHATCHU ON? Druski locks in with PrizePicks for football campaign
  • REEL D.C.

WHATCHU ON? Druski locks in with PrizePicks for football campaign

By Reel 360 Sep 1, 2026
Druski is back with PrizePicks - and this time, the partnership is getting even bigger. PrizePicks has launched a new commercial series starring comedian Drew “Druski” Des...
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Keegan-Michael Key unleashes his ‘Inner Winner’ for Zynga Poker
  • REEL NEW YORK

Keegan-Michael Key unleashes his ‘Inner Winner’ for Zynga Poker

By Reel 360 Sep 1, 2026
Keegan-Michael Key is going all in for Zynga Poker. The Emmy-winning actor and comedian has been named the mobile game’s first-ever Face of the Game, starring as an exuberant...
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Emily Wilcox to leave TBWA\Chiat\Day New York after two years as CEO
  • REEL MOVES/NEW YORK

Emily Wilcox to leave TBWA\Chiat\Day New York after two years as CEO

By Reel 360 Sep 1, 2026
Emily Wilcox, CEO of TBWA\Chiat\Day New York, is leaving the agency after nearly two years leading it. Wilcox will depart Oct. 1 and plans to “take some time to explore whatâ...
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Plenty taps Bakery as creative AOR for premium strawberry launch
  • Reel Moves/Austin

Plenty taps Bakery as creative AOR for premium strawberry launch

By Reel 360 Aug 31, 2026
Plenty has named Austin-based creative agency Bakery as its creative agency of record, tapping the shop to help launch a new line of premium and ultra-premium strawberries grow...
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GALE names Jonathan Menezes CFO
  • REEL MOVES/TORONTO

GALE names Jonathan Menezes CFO

By Reel 360 Aug 31, 2026
GALE has appointed Jonathan Menezes as chief financial officer, adding a new senior leader as the business agency continues to expand. Based in Toronto, Menezes will oversee...
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SunnyBoy Entertainment expands to Atlanta with new hires
  • Reel Moves/Atlanta

SunnyBoy Entertainment expands to Atlanta with new hires

By Reel 360 Aug 31, 2026
SunnyBoy Entertainment is expanding its original documentary and unscripted business with a new office in Atlanta’s Old Fourth Ward. The move makes the Los Angeles-founded...
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Spider-Man: Brand New Day wins fifth straight weekend
  • Film

Spider-Man: Brand New Day wins fifth straight weekend

By Reel 360 Aug 31, 2026
Spider-Man: Brand New Day is still on top. Sony and Marvel’s blockbuster claimed the No. 1 spot at the domestic box office for a fifth consecutive weekend, adding $22.2 milli...
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Howard Stern heads to HBO Max as SiriusXM drops Howard 101
  • MEDIA

Howard Stern heads to HBO Max as SiriusXM drops Howard 101

By Reel 360 Aug 31, 2026
Howard Stern is expanding to HBO Max just as his SiriusXM footprint shrinks a little. HBO Max has partnered with The Howard Stern Production Company and SiriusXM to launch week...
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Dolly Parton told Lainey Wilson she “wasn’t finished”
  • In memoriam

Dolly Parton told Lainey Wilson she “wasn’t finished”

By BANG Showbiz Aug 28, 2026
Lainey Wilson has shared details of one of her final conversations with Dolly Parton, revealing that the late country legend told her she still felt she had more to accomplish....
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Zambezi expands leadership team amid strong growth
  • REEL MOVES/LA

Zambezi expands leadership team amid strong growth

By Reel 360 Aug 28, 2026
Zambezi is expanding its leadership bench as the independent agency marks its 20th anniversary and continues to grow across creative, media and operations. The agency has na...
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Alamo Drafthouse renames Austin theater for Matthew McConaughey
  • Film

Alamo Drafthouse renames Austin theater for Matthew McConaughey

By Reel 360 Aug 28, 2026
Alright, alright, alright - Matthew McConaughey is getting his own Alamo Drafthouse. On Monday, Aug. 10, Alamo Drafthouse Mueller in Austin officially became the Matthew McCon...
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Astral Tequila’s microdrama for ‘Practical Magic 2’ is magical
  • REEL LA

Astral Tequila’s microdrama for ‘Practical Magic 2’ is magical

By Reel 360 Aug 28, 2026
Astral Tequila is tapping into the rise of microdramas with “It’s Midnight Somewhere,” a five-part social series tied to Warner Bros. Pictures’ upcoming Practical Magic...
More »
Nissan reinvents Heisman House as a six-part comedy series
  • SPORTS

Nissan reinvents Heisman House as a six-part comedy series

By Reel 360 Aug 28, 2026
After 15 years of Heisman House, Nissan is blowing up the format and starting over. The automaker has launched “Tell Them a Heisman Sent You,” a six-part digital comedy ser...
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bet365 goes cinematic with ‘Winning Is Everything’
  • Reel Seattle

bet365 goes cinematic with ‘Winning Is Everything’

By Reel 360 Aug 28, 2026
bet365 and VML Seattle are taking their “Winning Is Everything” campaign to the movies. The latest chapter introduces a new series of TV spots that position bet365 as “Th...
More »
Rocket Mortgage to lead AAF’s 2026-27 student ad competition
  • Advertising Awards

Rocket Mortgage to lead AAF’s 2026-27 student ad competition

By Reel 360 Aug 27, 2026
More than 100 colleges and universities are expected to take on a real-world marketing challenge for Rocket Mortgage as part of the National Student Advertising Competition. ...
More »
Panera refreshes MyPanera with points, tiers and Keke Palmer
  • REEL NEW YORK

Panera refreshes MyPanera with points, tiers and Keke Palmer

By Reel 360 Aug 27, 2026
Panera Bread is giving MyPanera a major overhaul. The chain has launched a new points-based version of its loyalty program nationwide, introducing more flexible rewards, new me...
More »
American Haiku revives John Hurt horror short with AI
  • REEL NEW YORK

American Haiku revives John Hurt horror short with AI

By Reel 360 Aug 26, 2026
A short horror film featuring a previously unheard performance from Sir John Hurt has finally been completed - nearly 16 years after it was first conceived. Brooklyn-based c...
More »
Gravity Global names chief communications officer
  • REEL MOVES/Houston

Gravity Global names chief communications officer

By Reel 360 Aug 26, 2026
Gravity Global has named Jennifer Coulson chief communications officer and managing director, creating a new global leadership role as the independent network puts greater emph...
More »
PNC turns Pirates’ ‘Hoist the Cone’ craze into ice cream giveaway
  • SPORTS

PNC turns Pirates’ ‘Hoist the Cone’ craze into ice cream giveaway

By Reel 360 Aug 26, 2026
PNC Bank is leaning into one of the strangest fan traditions of the Pittsburgh Pirates season - by turning traffic cones into ice cream cones. Created with agency partner Ar...
More »
Rethink names Caroline Grayson managing director of New York
  • REEL MOVES/NEW YORK

Rethink names Caroline Grayson managing director of New York

By Reel 360 Aug 26, 2026
Rethink has named Caroline Grayson its first managing director of New York, creating a new leadership role as the independent agency continues to expand its U.S. presence. G...
More »

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