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Columnist: Reel 360

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Ready Set Rocket names Rich Kolopeaua as ECD
  • REEL MOVES/NEW YORK

Ready Set Rocket names Rich Kolopeaua as ECD

By Reel 360 May 21, 2026
Ready Set Rocket has named Rich Kolopeaua its new Executive Creative Director as the New York-based agency continues to expand its integrated creative and business transformati...
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Dick’s turns credit cards into sports highlight in campaign
  • Reel Pittsburgh

Dick’s turns credit cards into sports highlight in campaign

By Reel 360 May 21, 2026
DICK’S Sporting Goods is bringing its credit card directly into the action with “The Card for Sport,” a new social-first campaign created alongside creative studio MAKE. ...
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Penske turns rental site into Indy 500 fantasy
  • REEL RICHMOND

Penske turns rental site into Indy 500 fantasy

By Reel 360 May 21, 2026
Most people visiting a Penske truck rental site are probably looking for a moving van. This week, they found an INDYCAR instead. In a clever new campaign called “Rev Up Yo...
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Oh Sh*tz! Schlitz Beer is ending after 177 years
  • REEL BUSINESS

Oh Sh*tz! Schlitz Beer is ending after 177 years

By Reel 360 May 20, 2026
After nearly two centuries behind the bar, the taps are finally running dry for Schlitz. The iconic American lager, once proudly marketed as “The Beer That Made Milwaukee Fam...
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Michael reclaims B.O. crown as adults fuel 2026 hit
  • Film

Michael reclaims B.O. crown as adults fuel 2026 hit

By Reel 360 May 20, 2026
Just when it looked like The Devil Wears Prada 2 was settling into a comfortable reign atop the box office, Michael made it a thriller. Lionsgate’s Michael earned another $26...
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NESCAFÉ kicks off summer of soccer with ‘Third Half’ campaign
  • REEL LA

NESCAFÉ kicks off summer of soccer with ‘Third Half’ campaign

By Reel 360 May 17, 2026
NESCAFÉ is tapping into soccer culture’s most enduring tradition — the post-match conversation — with the launch of “The NESCAFÉ Third Half,” a new campaign rolling...
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Sabrina Carpenter brings Sabrinawood energy to Dior Cruise in sheer butter yellow dress
  • STYLE

Sabrina Carpenter brings Sabrinawood energy to Dior Cruise in sheer butter yellow dress

By Reel 360 May 16, 2026
Sabrina Carpenter basically arrived at Dior’s Cruise 2027 show looking like she stepped out of her own glamorous cinematic universe. Attending the highly anticipated Cruise p...
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Progressive’s Monster To-Do List is back
  • REEL BOSTON

Progressive’s Monster To-Do List is back

By Reel 360 May 16, 2026
Progressive and longtime agency partner Arnold are bringing back one of advertising’s more relatable nightmare creatures: the giant sticky-note to-do list monster haunting sm...
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Focus Features’ Obsession turns a simple wish into a nightmare
  • Film

Focus Features’ Obsession turns a simple wish into a nightmare

By Reel 360 May 16, 2026
Focus Features is leaning hard into cursed romance, viral horror marketing, and internet-fueled obsession with its upcoming horror film Obsession, arriving exclusively in theat...
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Ronda Rousey takes on Gina Carano as Netflix steps into MMA cage
  • SPORTS

Ronda Rousey takes on Gina Carano as Netflix steps into MMA cage

By Reel 360 May 16, 2026
One of the most anticipated women’s MMA fights in history is finally stepping into the cage. Ronda Rousey returns to MMA tonight for the first time in nearly a decade as she ...
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Priceline: William Shatner passes Negotiator torch to Randall Park
  • REEL LA

Priceline: William Shatner passes Negotiator torch to Randall Park

By Reel 360 May 16, 2026
Priceline is dusting off one of advertising’s most recognizable brand characters and handing him to a new generation. In a nostalgia-fueled move designed to address rising tr...
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Ogilvy Singapore, BBDO Chicago lead Clio winners
  • Advertising Awards

Ogilvy Singapore, BBDO Chicago lead Clio winners

By Reel 360 May 15, 2026
The Clio Awards handed out its highest honors Thursday night during a global ceremony hosted by Keegan-Michael Key, with agencies from Singapore, Mexico City, Paris, Puerto Ric...
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Ogilvy Singapore leads 2026 One Show Gold Pencil winners
  • The One Club

Ogilvy Singapore leads 2026 One Show Gold Pencil winners

By Reel 360 May 15, 2026
The One Club for Creativity has unveiled the 2026 Pencil and Merit winners for The One Show, with Ogilvy Singapore emerging as the global leader in Gold Pencils with nine wins ...
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Netflix launching global KPop Demon Hunters concert tour
  • Music

Netflix launching global KPop Demon Hunters concert tour

By BANG Showbiz May 14, 2026
Netflix is officially turning KPop Demon Hunters into a live touring spectacle. During the company’s 2026 Upfront presentation in New York, Netflix announced plans for its fi...
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Onvida Health puts healthcare clichés on blast
  • REEL SAN FRANCISCO

Onvida Health puts healthcare clichés on blast

By Reel 360 May 14, 2026
Avocados and Coconuts is bringing warmth, humanity, and a sense of community to healthcare advertising with “Here’s to Life,” a new campaign created for Onvida Health, th...
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Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear
  • REEL BOSTON

Full Contact wiggles into first-ever TV campaign for Gerber Childrenswear

By Reel 360 May 14, 2026
Full Contact has created the first-ever television campaign for Gerber Childrenswear, introducing a new platform called “Wiggle Room” centered on one painfully relatable pa...
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Lord Danger adds ‘SNL’ Director Christopher Werner
  • REEL MOVES/LA

Lord Danger adds ‘SNL’ Director Christopher Werner

By Reel 360 May 14, 2026
Lord Danger is doubling down on comedy, chaos, and culturally sharp filmmaking with the addition of three-time Emmy-winning director Christopher Werner to its creative roster. ...
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Sabrina Carpenter says singing with Stevie Nicks was healing
  • Music

Sabrina Carpenter says singing with Stevie Nicks was healing

By BANG Showbiz May 14, 2026
Sabrina Carpenter is having a surreal run of musical collaborations lately, but one moment in particular clearly hit her on a deeper emotional level. Following her surprise ...
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House of Film boards sci-Fi thriller ‘Fugitive from Asteron’
  • Cannes Film

House of Film boards sci-Fi thriller ‘Fugitive from Asteron’

By Reel 360 May 13, 2026
House of Film has acquired worldwide distribution rights to the independent sci-fi feature Fugitive from Asteron ahead of the film’s debut at the upcoming Marché du Film dur...
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Maison Perrier says if we can’t kiss, French Kiss instead
  • International

Maison Perrier says if we can’t kiss, French Kiss instead

By Reel 360 May 13, 2026
Maison Perrier is leaning hard into flirtation, longing, and Parisian sensuality with the launch of “Can’t Kiss? French Kiss Instead,” a new global campaign introducing t...
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