Maison Perrier is taking its “Can’t kiss? French Kiss instead” platform into shoppable entertainment with help from Paige DeSorbo.
The television personality and podcaster has partnered with the sparkling water brand for French Kiss Confessions with Paige DeSorbo, an Amazon Live activation built around dating advice, flirtation and the brand’s French Kiss line.
Throughout the series, DeSorbo brings her signature candid take to modern romance, weighing in on everything from first moves and lingering crushes to mixed signals and missed connections — all while sipping Maison Perrier French Kiss. Watch below:
REELated:
Maison Perrier says if we can’t kiss, French Kiss instead
The activation makes the campaign more interactive and commerce-driven. Prime members can shop the product during the livestream, build custom variety packs, and even use Alexa to place an order by saying, “Alexa, send me a French Kiss.”
The Amazon Live execution extends Maison Perrier’s cheeky “Can’t kiss? French Kiss instead” campaign by turning the product into both a dating metaphor and a shoppable punchline.
French Kiss is Maison Perrier’s first sweetened sparkling water offering, combining its signature carbonation with 10% real fruit juice, natural flavors and prebiotics. Flavors include Blackberry & Lemon, Peach & Cherry, Mango & Coconut and Raspberry & Lime.
The 24-pack is currently priced at $26.89 on Amazon.
For the brand, the partnership with DeSorbo leans into her established persona around relationships, style, and unfiltered commentary while giving the campaign a direct path from content to purchase.
And for anyone who would rather let technology make the first move, apparently Alexa now has that covered too.
