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Taraji P. Henson teams with Signal for data privacy
  • REEL NEW YORK

Taraji P. Henson teams with Signal for data privacy

By Colin Costello Jan 29, 2021
It's no secret that the Reel 360 team has an ongoing crush with Empire and Hidden Figures star Taraji P. Henson. So, imagined how thrilled we were to find out cross-platform en...
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Bacardí Rum drops world premiere of Conga remake
  • REEL NEW YORK

Bacardí Rum drops world premiere of Conga remake

By Reel 360 Jan 28, 2021
It's here. Following a worldwide call for voice and dance submissions in November – today, Bacardí debuted the official music video and full song for the first-ever remake...
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1stAveMachine animates anti-smoking campaign
  • REEL NEW YORK

1stAveMachine animates anti-smoking campaign

By Reel 360 Jan 26, 2021
Our friends at  1stAveMachine have created an animated anti-smoking story for agency Acento Advertising for the California Department of Public Health’s&...
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Snickers introduces the Peanut Brownie
  • REEL NEW YORK

Snickers introduces the Peanut Brownie

By Reel 360 Jan 20, 2021
Wait. What? A Snickers Peanut Brownie? Where does the Reel 360 Team get one? Snickers has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest...
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Kevin Durant and Degree team for “Tears of Joy”
  • REEL NEW YORK

Kevin Durant and Degree team for “Tears of Joy”

By Reel 360 Jan 13, 2021
Today, NBA star Kevin Durant and Unilever’s Degree Deodorant have launched a new campaign, “Tears of Joy,” which offers a firsthand look at the NBA star’s inspiring jou...
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General Motors introduces ‘Generation E’
  • REEL NEW YORK

General Motors introduces ‘Generation E’

By Reel 360 Jan 13, 2021
General Motors new “Everybody In” campaign serves as a call to action to join a movement towards the mass adoption of electric vehicles. GM will excite a new generation of ...
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Volkswagen’s beautiful film highlights mobility
  • REEL NEW YORK

Volkswagen’s beautiful film highlights mobility

By Reel 360 Jan 11, 2021
As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen's electric car is here. To formally introduce i...
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Ten35 helps Pepsi champion Black-owned restaurants
  • REEL NEW YORK

Ten35 helps Pepsi champion Black-owned restaurants

By Reel 360 Jan 5, 2021
Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. ...
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FCB and FDA launch next iteration of “Little Lungs”
  • REEL NEW YORK

FCB and FDA launch next iteration of “Little Lungs”

By Reel 360 Dec 18, 2020
FCB New York and FDA’s Center for Tobacco Products today announced that they have launched the next installment of “Little Lungs,” an effective smoking prevention campaig...
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Dewar’s Whisky wants the world to Stay Curious
  • REEL NEW YORK

Dewar’s Whisky wants the world to Stay Curious

By Reel 360 Dec 11, 2020
Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other...
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New campaign highlights Women Coders
  • REEL NEW YORK

New campaign highlights Women Coders

By Reel 360 Dec 7, 2020
In a move designed to celebrate the unseen contributions of female coders, Girls Who Code is launching “Missing Code,” a digital campaign that illustrates how broken th...
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A dog finds his “Dogtopia” in new Microsoft Xmas spot
  • REEL NEW YORK

A dog finds his “Dogtopia” in new Microsoft Xmas spot

By Reel 360 Dec 4, 2020
For the most part, it's been a pretty shitty year. We're separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holida...
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‘Censored’ OOH expose Gender-Based Violence
  • REEL NEW YORK

‘Censored’ OOH expose Gender-Based Violence

By Reel 360 Nov 30, 2020
Powerful. MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention measures needed to end violence against women and girls around the ...
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Pornhub gives us something to be thankful for
  • REEL NEW YORK

Pornhub gives us something to be thankful for

By Reel 360 Nov 25, 2020
One of the things the Reel 360 team is thankful for in this crazy year of 2020 is Pornhub. Not for that reason! Well maybe. But not completely. No, in this year of pandemics an...
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Apeel sets out to make Thanksgiving sustainable
  • REEL NEW YORK

Apeel sets out to make Thanksgiving sustainable

By Reel 360 Nov 25, 2020
To make this Thursday the most sustainable Thanksgiving ever, Apeel, and agency partner Johannes Leonardo, is tapping into the food-centric holiday to remind people of the...
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Ad Council launches COVID-19 vaccine education effort
  • REEL NEW YORK

Ad Council launches COVID-19 vaccine education effort

By Reel 360 Nov 23, 2020
The Ad Council today announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns...
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BACARDÍ calls on fans to star in ‘Conga’ remake
  • REEL NEW YORK

BACARDÍ calls on fans to star in ‘Conga’ remake

By Reel 360 Nov 20, 2020
Following the 21st Annual Latin GRAMMY Awards last night, BACARDÍ rum today announced it is challenging rum fans around the world to find their rhythm and do what mo...
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Foot Locker launches “12 Days of Greatness”
  • REEL NEW YORK

Foot Locker launches “12 Days of Greatness”

By Reel 360 Nov 19, 2020
Just in time for last night's Draft, Foot Locker is launched its basketball-inspired holiday shopping experience, “12 Days of Greatness.” The campaign launches with a che...
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Chick-fil-A’s new holiday film sparks hope and love
  • REEL NEW YORK

Chick-fil-A’s new holiday film sparks hope and love

By Reel 360 Nov 17, 2020
Chick-fil-A launches the return of its annual holiday campaign today with a new animated short film to celebrate and encourage viewers with an uplifting message of hope.  I...
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BNY Mellon launches first  campaign since 2017
  • REEL NEW YORK

BNY Mellon launches first campaign since 2017

By Reel 360 Nov 16, 2020
To reinforce BNY Mellon as a unique and forward-thinking industry leader, our friends at Havas New York developed a new brand platform, Consider Everything, for the f...
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