Creative agency Lightning Orchard’s new work for coffee creamer brand International Delight inspires fans to find a mug-sized party with each creamer pour – because these days it’s all about finding space for celebration in any way we can.
International Delight knows people are pining for ways to add joyful party vibes to their routines. Leaving room to party is all about finding ways to bring a bit of celebration to the everyday – whether IRL or at your next virtual occasion.
In the new Room to Party OLV, directed by Knucklehead’s Cathleen Kisich, coffee drinkers decide which flavor creamer they’ll enjoy, before being transported to a world where that flavor comes to life and really turns into a party (complete with a Flintstones-esque car inspired by Fruity PEBBLES and a very stylish French Vanilla cowboy).
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International Delight worked with renowned choreographer Natricia Bernard to bring that party to the forefront. Bernard — who’s worked with artists including Katy Perry, Florence and the Machine, Kanye West and more — transformed the subjects, none of whom are trained dancers, into natural performers!
And the new campaign isn’t the only way International Delight is bringing the party. The creamer brand is also partnering with comedian, actor and winner of RuPaul’s Drag Race Season 8 Bob the Drag Queen to inspire fans to find their own room for authentic self-expression by sharing tips on creating space for self-expression, whether in person or via a video screen – as well as fierce flavor-inspired looks.
CREDITS:
CLIENT: International Delight
AGENCY: Lightning Orchard
Chief Strategy Officer – Laura Janess
Chief Executive Officer – Barney Robinson
Chief Creative Officer/Writer – Jeff Kling
Executive Creative Director – Jimm Lasser
Copywriters: Christine Taffe/Alexander Barrett
Art Directors: Rachel Herzig/Northy Chen/Jed Heuer
Executive Producer: Sherri Levy
Senior Producer: Theresa Reyes
Account Director: Lucie Kittel
Account Director: Adelaide Smythe
Strategy Director: Alex Nguyen
PRODUCTION COMPANY: Knucklehead London
Executive Producer: Cathleen Kisich
Executive Producer: Lauren Small
Managing Partner: Tim Katz
Director: Rob Leggatt
Line Producer: Peter Knowles
EDIT: Final Cut
Managing Director: Eve Kornblum
Editor: Miky Wolf
Asst. Editor: Geoff Hastings
Executive Producer: Sarah Roebuck
Producer: Jamie Nagler
FINISHING: Significant Others
US Managing Director: Justin Brukman
Head of Production: Alek Rost
VFX Producer: Kyra Hendricks
Creative Director/Flame Lead: Dirk Greene
Flame Artists: Betty Cameron, Nicholas Renaudeau, Matthew Stroub, Aska Otake
Lead Maya Artist: Peter Panton
Maya Artist: Piotr Glabinski
Lead Motion Gfx Artist: Phil Brooks
GFX Assistant: Elizabeth Shin
Audio Production: Screaming Penguin
Engineer: Rob Fielack
Producer: Zarina Mak
MUSIC: New Math
Composer: Jimmy Harned
Composer: Sam Skarstad
Creative Director: Raymond Loewy
Head of Production: B Munoz
