Kraft, Wieden+Kennedy seek the next “Mayo Man”

(Are you the next Mayo Man?)

As the “Mayo of Mayonnaise,Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straight out of a massive jar of mayo at a minor league baseball game in 2019) to help with its 2021 Kraft Mayo Draft, now underway.

The brand is scouting their No. 1 mayonnaise-loving pick and is offering the chance for them to turn their unrelenting condiment love into an official Mayodorsement contract, worth $10K.

In addition to a $10K signing bonus, this mayonnaise lover will also get a jar of creamy mayonnaise with their face on it, and a full-page ad and digital billboard in their local town declaring their new title. Watch below: 



In addition to a $10K signing bonus, this lover will also get a jar of creamy mayonnaise with their face on it, and a full-page ad and digital billboard in their local town declaring their new title.

If you have what it takes to be the face of velvety smooth mayo:

  • From May 6 until May 14 enter on Instagram or Twitter  by following @RealKraftMayo and using #KraftMaydorsement and #Contest. 
  • Showcase your personality and passion for your love for the creamy condiment through a video, photo, love poem or whatever you choose.
  • Fans will vote on finalist entries ahead of the Kraft Mayo Draft around May 28. See here for full rules. 

CREDITS:

AGENCY: W+K NEW YORK

  • EXECUTIVE CREATIVE DIRECTOR:      Karl Lieberman
  • CREATIVE DIRECTORS:                          Laddie Peterson, Matt Moore
  • COPYWRITER:                                       Tom Hall
  • ART DIRECTOR:                                     Sam McCluskey
  • HEAD OF INTEGRATED
  • PRODUCTION:   Nick Setounski
  • EXECUTIVE PRODUCER:                         Cheryl Warbrook
  • PRODUCERS:                                         Zaynah Ahmed
  • BRAND STRATEGY:                                Liz Lee, Lee Ford
  • SOCIAL STRATEGY:                                Liana Miller
  • COMMS PLANNING:                                Mark Malloy
  • ACCOUNT DIRECTOR:                             Price Manford
  • MANAGEMENT SUPERVISOR:        Yurie Park, Carina Polini
  • ACCOUNT EXECUTIVE:                    Paola Aguayo
  • PROJECT MANAGER:                              Alex Doomany, Camila Rodriguez
  • BUSINESS AFFAIRS:                               Joshua Christie, Andrea Fagan
  • TRAFFIC:                                               Sonia Bisono, Viri Castelo

PRODUCTION COMPANY: Joint

  • DIRECTOR:                                            JIHYE
  • DIRECTOR OF PHOTOGRAPHY:              Steve McCord
  • LINE PRODUCER:                                   Yohan Yoon
  • EXECUTIVE PRODUCER:               Michelle Carmen

EDITORIAL COMPANY: JOINT NY

  • EDITOR:                                                Andrew Barell
  • ASSISTANT EDITOR:                               Spencer Cohen
  • COLORIST:                                            Sebastian Allen
  • AUDIO MIXER:                                       Brett Fuchs
  • SENIOR POST PRODUCER:                     Kari Ickert
  • EXECUTIVE PRODUCER:                         Michelle Carman
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