According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments.
Titled “Vaccinate the Block,” the campaign developed by R/GA is asking the public to help Uber’s efforts to drive people across America to their vaccine appointments.
In total, Uber has pledged to provide 10 million free rides to vaccination centers to help curb the ongoing disastrous effects of the COVID-19 pandemic. The film features Spike Lee, teaming up with photographer Tyle Mitchell.
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“At Uber, we’re committed to helping ensure transportation is not a barrier to getting a vaccine,” said Julia Paige, Uber’s director of social impact, who is leading the distribution of the ad. “That’s why we’ve launched the in-app Uber Donate feature and the Vaccine Access Fund. With the help of nonprofit organization Local Initiatives Support Corporation, we’ll help those most in need reach a vaccine.”
In February, Uber ran a similar initiative in Poland, providing 10,000 promo codes for rides to receive a vaccination. Prior to that, in March 2020, the company also supported Polish medics in the fight against COVID-19, covering the cost of 10,000 trips to hospitals and meals.
CREDITS:
CLIENT: Uber
- Thomas Ranese, Vice President, Marketing
- Danielle Hawley, Global Executive Creative Director
- Laura Jones, Global Head of Marketing, Mobility
- Chris Polychronopolous, Global Creative Director
- Carey Head, Global Director of Creative Production
- Max Hollander, Global Brand Manager
- Jenise Fritz, Program Manager
- Courntie Cotillo, Head of Program Management
- Nick Silver, Head of Product Marketing, Safety
- Erika Brickley, Global Social Media, Mobility
- Gracie Childress, Paid Media Manager
- Julia Paige, Director of Social Impact
- Lindsay Liptok, US&C Brand Marketing, Mobility
- Melanie Boudreau, US&C Brand Marketing, Mobility
- Andrew Hasbun, Global Consumer Communications
- Lexi Levin Mitchel, Global Consumer Communications
- Mikaela Flynn, Associate Creative Director, Digital
- Eriel Tayo, Copywriter, Digital
- Vlad Diedov, Production Designer
AGENCY: R/GA
- Shannon Washington, SVP Executive Creative Director
- Chapin Clark, Executive Creative Director Social Content
- Gavin Guidry, Creative Director
- JJ Lim, Creative Director
- Chris Detoy, Director of Content Production
- Sarah Phillips, Senior Integrated Producer
- Steve Intrabartola, Senior Content Producer
- Chris Forsythe, Group Production Director
- Nicolina Jennings, MD Client Services
- Becca Teach, Account Director
- Rowan Mansfield, Senior Copywriter
- Corey Thorn, Senior Art Director
- Kate Ross, Copywriter
- Courtney Fay, Art Director
- Lynda Blaney-Smith, Director Business Affairs
- Natalie Roback, Senior Manager Business Affairs
- Emily Arnold, Senior Connections Planner
- Pete Fraser, Group Director Connections
- Aaron Harridge, Strategy Director
- Pawel Rokicki, Design Director
- Langston Williams, Senior Strategist
- Tyler Mitchell, Director and Photographer
- Candice Marks, Vice President at Art Partner
- Kevin Isabelle, Producer at Art Partner
- All Day Every Day, Production Company
- Arrow Kruse, Partner / Executive Producer
- Alex Needles, Executive Producer
- Jon Messner, Line Producer
- Ryan Marie Helfant, Director of Photography
EDIT: Cut + Run
- Ben McCambridge, Editor
- Eyton Gutman, Senior Producer
- Jogger Studios, Post-Production
- Mike Tockman, Senior Producer
- Upper Studio, Retouching
COLOR: Color Collective
Alex Bickel, Co-Founder & Senior Colorist
MUSIC: Premier Music
- Rob Kaplan, Partner/EVP Head of Music Supervision
- Aaron Mercer, Partner/EVP Head of Music Supervision
MIX: Sound Lounge
Tom Jucarone, Partner & Mixer
Talent: Spike Lee, Karen Sellars, ICM Partners
