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GOBOWLING embraces the joy of not being good
  • REEL DALLAS

GOBOWLING embraces the joy of not being good

By Reel 360 Dec 30, 2025
In a marketing landscape obsessed with optimization, offers, and calls to action, a new campaign from Dallas indie agency Poke The Bear and GOBOWLING takes a refreshingly diffe...
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Daily Harvest takes on wellness hype with new campaign
  • REEL NEW YORK

Daily Harvest takes on wellness hype with new campaign

By Reel 360 Dec 29, 2025
Daily Harvest is pushing back on the wellness industry’s obsession with buzzwords, pseudoscience, and viral misinformation. The plant-based food company has launched a new, f...
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Toyota turns “Thong Song” into full-blown ToyotaTHON anthem
  • REEL LA

Toyota turns “Thong Song” into full-blown ToyotaTHON anthem

By Reel 360 Dec 26, 2025
Toyota is leaning all the way into pop culture this holiday season, partnering with Saatchi & Saatchi and multi-platinum artist Sisqó to rework the early-2000s classic Tho...
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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Marty Supreme and ESPN turn Ping Pong into Holiday Music
  • Reel Ad of the Week

Marty Supreme and ESPN turn Ping Pong into Holiday Music

By Colin Costello Dec 23, 2025
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas Day ...
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Farmer’s Dog celebrates “More Good Years” in new ad
  • REEL NEW YORK

Farmer’s Dog celebrates “More Good Years” in new ad

By Reel 360 Dec 23, 2025
The Farmer’s Dog is bringing its mission to transform pet care into focus with a new national ad titled More Good Years, debuting today, Monday, December 22. The spot cele...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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JAMM x Dave Meyers fly with Harman Kardon
  • Reel Ad of the Week

JAMM x Dave Meyers fly with Harman Kardon

By Colin Costello Dec 16, 2025
Award-winning post-production house JAMM Visual has teamed up with director Dave Meyers and Havas London on Harman Kardon’s latest global campaign, delivering a visually rich...
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Avocados x Coconuts brings family legacy to life in Storyworth ad
  • REEL SAN FRANCISCO

Avocados x Coconuts brings family legacy to life in Storyworth ad

By Reel 360 Dec 12, 2025
Creative production agency Avocados and Coconuts has co-conceived and produced a new brand campaign for Storyworth, the original and most trusted platform for preserving family...
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McDonald’s pulls creepy AI-generated Xmas ad after backlash
  • International

McDonald’s pulls creepy AI-generated Xmas ad after backlash

By Reel 360 Dec 12, 2025
McDonald’s Netherlands has pulled an AI-generated holiday commercial after the spot was widely mocked across social media, reigniting criticism around the growing use of gene...
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Tricon Residential gets back to the humanity of renting
  • REEL NEW YORK

Tricon Residential gets back to the humanity of renting

By Reel 360 Dec 10, 2025
Tricon Residential, one of North America’s largest owners and operators of rental homes and a Blackstone Real Estate portfolio company, has unveiled, via creative agency Amer...
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Uber Eats delivers new chapter of Get Almost, Almost Anything
  • REEL LA

Uber Eats delivers new chapter of Get Almost, Almost Anything

By Colin Costello Dec 10, 2025
Uber Eats is taking its long-running “Get Almost, Almost Anything” platform to a new level of playful absurdity, unveiling a fresh round of cinematic stories that treat eve...
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Wheaties issues Marty limited-edition Marty Supreme box
  • REEL MINNEAPOLIS

Wheaties issues Marty limited-edition Marty Supreme box

By Reel 360 Dec 9, 2025
In the new A24 movie Marty Supreme, aspiring ping-pong legend Marty Mauser famously declares, “It’s only a matter of time before I’m staring at you from the cover of a Wh...
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Edward Jones taps Milo Ventimiglia to help Find Your Rich
  • REEL DALLAS

Edward Jones taps Milo Ventimiglia to help Find Your Rich

By Reel 360 Dec 9, 2025
Edward Jones rolled out two new TV spots starring actor and certified American heartthrob Milo Ventimiglia (This is Us), during the Big 12 Championship Game last Saturday. The ...
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Apple puts accessibility center stage in musical film
  • Reel Ad of the Week

Apple puts accessibility center stage in musical film

By Colin Costello Dec 9, 2025
For this year’s International Day of Persons with Disabilities on December 3, Apple has released a vibrant global short film that shines a spotlight on disabled college stude...
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Margaret Qualley x A$AP Rocky star in mini romance for Chanel
  • International

Margaret Qualley x A$AP Rocky star in mini romance for Chanel

By Reel 360 Dec 9, 2025
Michel Gondry has stepped behind the camera once again, this time crafting a glimmering mini-romance for Chanel ahead of the house’s Métiers d’Art 2026 show. Produced by P...
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Lucie Bourdeu joins Biscuit Filmworks’ global directing roster
  • International

Lucie Bourdeu joins Biscuit Filmworks’ global directing roster

By Reel 360 Dec 7, 2025
Biscuit Filmworks has added rising French director Lucie Bourdeu to its global roster, expanding the company’s rapidly growing bench of cinematic and comedy-driven talent. Kn...
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Sweet Loren’s serves up STFU cookie bliss
  • REEL SAN FRANCISCO

Sweet Loren’s serves up STFU cookie bliss

By Reel 360 Dec 7, 2025
The U.S. bakery market is booming. Analysts expect the category to grow from roughly $81 billion in 2025 to more than $112 billion by 2035, driven by consumers seeking indulgen...
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Johnnie Walker unveils next chapter of Keep Walking campaign
  • International

Johnnie Walker unveils next chapter of Keep Walking campaign

By Reel 360 Dec 2, 2025
Johnnie Walker has introduced the next evolution of its iconic Keep Walking campaign. The new global creative highlights the personal journeys of progress shaping contemporary ...
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Glad and Oscar the Grouch drop trash-filled musical collab
  • Reel Ad of the Week

Glad and Oscar the Grouch drop trash-filled musical collab

By Colin Costello Dec 2, 2025
Glad just dropped the most unexpected and delightful collaboration of the holiday season. The nation’s leading trash bag brand teamed up with the one creature on Earth who t...
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