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Anomaly reimagines Tonies as a sound-first World of Play
  • International

Anomaly reimagines Tonies as a sound-first World of Play

By Reel 360 Nov 17, 2025
Tonies, the pioneer of screen-free audio storytelling for kids, is getting a full-scale reboot. Timed to the launch of the next-generation TonieBox2, the brand has unveiled a s...
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American Family Insurance launches five-episode series
  • REEL MILWAUKEE

American Family Insurance launches five-episode series

By Reel 360 Nov 15, 2025
American Family Insurance has spent more than a decade carving its own lane in a category known for slapstick mascots and sight gags. Instead of chasing gimmicks, the brand has...
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ICYMI: The best ads of October
  • Reel Ad of the Week

ICYMI: The best ads of October

By Colin Costello Nov 15, 2025
October came in hot, weird, and wonderfully unhinged, precisely the way the ad gods intended. If September was the warm-up, October said, “Hold my beer… preferably Garage B...
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San Francisco Bay Coffee brews up a tasty whole bean campaign
  • REEL SAN FRANCISCO

San Francisco Bay Coffee brews up a tasty whole bean campaign

By Reel 360 Nov 12, 2025
The U.S. whole bean coffee market is heating up — projected to grow from roughly $8.2 billion in 2025 to nearly $13.9 billion by 2033. Riding that wave, San Francisco Bay Cof...
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Jackson Hole invites travelers to replace tech and ‘Stay Wild’
  • REEL MINNEAPOLIS

Jackson Hole invites travelers to replace tech and ‘Stay Wild’

By Reel 360 Nov 12, 2025
Jackson Hole Travel & Tourism and its longtime agency partner Colle McVoy are back with a new chapter of their award-winning “Stay Wild” platform, a rally cry to close ...
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Shipyard unveils new campaign for San Francisco Ballet
  • REEL SAN FRANCISCO

Shipyard unveils new campaign for San Francisco Ballet

By Reel 360 Nov 10, 2025
The San Francisco Ballet (SF Ballet), one of the world’s most celebrated dance companies, is stepping into a new era, unveiling a sweeping rebrand and a striking new campaign...
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Megan Thee Stallion leads fan symphony for Fanatics Sportsbook
  • REEL NEW YORK

Megan Thee Stallion leads fan symphony for Fanatics Sportsbook

By Reel 360 Nov 10, 2025
Fanatics Sportsbook, America’s fastest-growing sportsbook, is bringing some severe heat to basketball season with a cinematic new campaign starring three-time Grammy Award-wi...
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UNIT9 reimagines aesthetic of speed for Formula E
  • International

UNIT9 reimagines aesthetic of speed for Formula E

By Reel 360 Nov 9, 2025
UNIT9 has teamed up with Formula E to launch a bold new creative era for the sport, introducing the GEN4 race car with a campaign that strips racing down to its purest elements...
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Dunkin’ x Wicked: For Good brew up magical collab
  • REEL BOSTON

Dunkin’ x Wicked: For Good brew up magical collab

By Reel 360 Nov 9, 2025
Dunkin’ is serving up something wicked good this season. To celebrate the highly anticipated Universal Pictures film Wicked: For Good (in theaters November 21), the brand is ...
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Sheraton reimagined Goodnight Room in new campaign
  • REEL NEW YORK

Sheraton reimagined Goodnight Room in new campaign

By Reel 360 Nov 5, 2025
For generations, Goodnight Moon has been the story that signaled comfort, a gentle farewell before tomorrow’s adventures begin. Now, Marriott Bonvoy’s Sheraton Hotels &...
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EA unites fans in global rally cry for Battlefield REDSEC
  • Reel Ad of the Week

EA unites fans in global rally cry for Battlefield REDSEC

By Colin Costello Nov 5, 2025
Electronic Arts (EA) and Mother Los Angeles have joined forces once again, this time for the launch of Battlefield REDSEC, the first-ever free-to-play entry in the iconic Battl...
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Hanson Dodge unleashes a #LeashUp campaign
  • REEL MILWAUKEE

Hanson Dodge unleashes a #LeashUp campaign

By Reel 360 Nov 5, 2025
Independent agency Hanson Dodge (HD) has found a creative way to combine two of its favorite things — design and dogs — with the launch of its new community initiative, #Le...
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Kia unveils 2027 “Camouflage” Telluride ahead of global debut
  • REEL LA

Kia unveils 2027 “Camouflage” Telluride ahead of global debut

By Reel 360 Oct 30, 2025
Kia America is teasing the next evolution of its flagship SUV with the reveal of a stunning pre-production 2027 Telluride, cloaked in a custom camouflage wrap that hides as muc...
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It’s Garage Beer x Jason Kelce vs The Predator in “Thermal Buzz”
  • Reel Ad of the Week

It’s Garage Beer x Jason Kelce vs The Predator in “Thermal Buzz”

By Colin Costello Oct 29, 2025
Sometimes, the best ads don’t just sell, they hunt. Garage Beer has teamed up with 20th Century Studios and Jason Kelce for Thermal Buzz, a tongue-in-cheek short film celebra...
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Ferragamo’s “Hug Bag” takes center stage in short film, The Affair
  • REEL NEW YORK

Ferragamo’s “Hug Bag” takes center stage in short film, The Affair

By Reel 360 Oct 29, 2025
A woman. Her handbag. One luxurious secret. The Affair, directed by Matteo Mosterts and produced by Florence and Habitant for Ferragamo’s FW25 collection, reimagines passion ...
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Rover celebrates every pet quirk and tail wag in campaign
  • Reel Seattle

Rover celebrates every pet quirk and tail wag in campaign

By Reel 360 Oct 28, 2025
Rover, the world’s largest online marketplace for loving pet care, has launched “We Get Your Pet," a new national campaign that celebrates the beautifully weird personaliti...
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Metabo HPT launches “Bring Back Shop Class” campaign
  • REEL LA

Metabo HPT launches “Bring Back Shop Class” campaign

By Reel 360 Oct 28, 2025
As the U.S. continues to grapple with a growing shortage of skilled labor, power tool manufacturer Metabo HPT, a KOKI Group brand, has launched “Bring Back Shop Class," a na...
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JOAN launches bold “Life Is For Play” campaign for Ann Summers
  • International

JOAN launches bold “Life Is For Play” campaign for Ann Summers

By Reel 360 Oct 27, 2025
Creative agency JOAN has unveiled its first campaign for the iconic British pleasure brand Ann Summers, marking a bold new chapter for the retailer with “Life Is For Play.”...
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Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home
  • REEL MINNEAPOLIS

Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home

By Reel 360 Oct 22, 2025
The Pillsbury Doughboy is turning 60, and he’s celebrating like never before by inviting fans inside his home for the first time. To mark the milestone, the beloved mascot ha...
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Dove’s “Change the Compliment” earns highest System1 score
  • REEL NEW YORK

Dove’s “Change the Compliment” earns highest System1 score

By Reel 360 Oct 22, 2025
Dove’s latest campaign, “Change the Compliment,” is proving that authenticity and emotional storytelling still drive results. The global campaign, created by Zulu Alpha K...
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