S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest friends.
Created by Ogilvy and directed by acclaimed filmmaker Lana Wilson, the S.Pellegrino campaign strips away scripts and polished celebrity interviews in favor of something much simpler:
real conversation.
At the center of the activation is a documentary-style dinner where Hamilton reconnects with three lifelong friends, guided by thought-provoking prompts printed directly onto limited-edition S.Pellegrino bottles.
Questions like “What dream have you quietly kept alive?” push the conversation beyond small talk into personal memories, vulnerabilities, and stories that even Hamilton’s friends had never heard before.
“I’ve always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like,” Hamilton said. “We reconnected over shared memories and even discovered a few new things about each other along the way.”
The campaign reflects S.Pellegrino’s broader positioning around the emotional and cultural importance of gathering around the table, particularly at a moment when brands increasingly chase authenticity and meaningful connection over polished advertising language. Watch below:
“There is no place more genuine than the table,” said Elisa Gregori, Global Chief Growth Officer for Nestlé Waters and Premium Beverages. “That’s S.Pellegrino’s truest brand belief, and I’m thrilled to see it come to life with Lewis Hamilton and his three lifelong friends.”
Visually, the film leans heavily into warmth, intimacy, and emotional honesty rather than luxury spectacle, allowing the chemistry between Hamilton and his friends to carry the storytelling.
For Wilson, whose previous work often explores emotional vulnerability and identity, the project centered around the power of asking the right questions. “For me, a great question cuts through the noise,” she said. “It can move us past small talk and into something real.”
Beyond the film itself, S.Pellegrino is expanding the campaign into live experiences, including immersive “Dinner Dialogues” events during the Miami Grand Prix weekend before additional activations at Silverstone, the Cannes Film Festival and other global cultural events later this year.
Consumers will also be able to purchase the limited-edition bottles globally throughout 2026.
And honestly, in an era where celebrity campaigns are usually overproduced and hyper-controlled, something is refreshing about watching a brand simply let people sit down, eat, and talk.
CREDITS:
BRAND: S. Pellegrino
AGENCY: Ogilvy
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360stg.wpengine.com or follow him on LinkedIn.
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