Engine is stepping beyond travel booking and into the corporate payments space with the launch of its first major brand campaign for Engine X, the company’s new corporate card designed specifically for small and mid-sized businesses.
Directed by acclaimed duo Bobby and Brig of Tool, the campaign centers around a :30 hero spot titled “Going Up,” alongside :15 and :06 cutdowns rolling out across CTV, online video, and YouTube.
The spot follows a series of entrepreneurs and workers moving through busy worksites, startups, and office environments as the white Engine X card seamlessly passes between hands and locations. The card becomes the connective thread through the chaos of modern business travel and expense management, highlighting features including cashback rewards, no annual fees, and the elimination of employee reimbursement headaches.
The campaign lands on a straightforward but effective line: “Get up to 10% back on travel. Get rid of reimbursements. Forget annual fees. Engine X. Going up.” And honestly, the insight underneath it is pretty solid. Watch below:
Small and mid-sized businesses often operate with enterprise-level demands but without enterprise-level tools. Teams travel constantly, expenses pile up quickly, and reimbursement systems can feel like punishment disguised as accounting.
Engine is clearly positioning Engine X as an answer to that friction.
The company says only about 28% of SMBs with less than $10 million in annual revenue currently have access to corporate cards, leaving a massive underserved market between traditional banking products and high-end enterprise financial systems.
Engine X aims to bridge that gap by combining travel booking, spend management, virtual and physical cards, AI-powered insights, and real-time visibility into a single platform.
Already used by more than 1 million travelers and tens of thousands of businesses, Engine is now expanding beyond travel infrastructure into broader financial operations, aiming to become an all-in-one business travel and spending ecosystem.
Creatively, “Going Up” smartly avoids the cold fintech aesthetic that dominates much of the category. Instead of dashboards and abstract UI animations, the campaign focuses on movement, momentum, and real-world business energy.
Which, for a company targeting growing businesses, probably matters a lot more than another glowing blue app screen.
The campaign will span across CTV, OLV, and Youtube.
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