Avocados and Coconuts is bringing warmth, humanity, and a sense of community to healthcare advertising with “Here’s to Life,” a new campaign created for Onvida Health, the nonprofit hospital network serving Yuma County and southwestern Arizona.
Created by Bosun and directed by Jessie Zinn, the campaign moves away from sterile healthcare advertising tropes in favor of something more emotional and grounded in everyday life.
Instead of focusing purely on medicine, procedures, or institutional messaging, the campaign centers around what the team describes as “the spark of life,” the relationships, resilience, and moments that make healthcare matter in the first place.
The first spot, “In A Flash,” follows a young woman whose carefree bike ride suddenly turns into an emergency after an accident. Rather than dramatizing the injury itself, the film focuses on the emotional reassurance and care surrounding her recovery before ultimately returning her to the life and community she loves.
Additional spots, including “A Spark Through Generations” and “When Light Breaks In,” will roll out later this year, highlighting Onvida Health’s primary care and behavioral health services.
“This campaign means so much to us because it reflects who we are at our core,” said Rebecca Larson, Director of Marketing at Onvida Health. “You can see, feel, and hear the connection to Yuma County in every frame.”
That connection to place becomes one of the campaign’s greatest strengths. Rather than manufacturing generic healthcare imagery, the production leaned heavily into the real texture, people, and atmosphere of Yuma itself during a three-day shoot across multiple local locations.
According to Bosun Executive Creative Director Simon Candy, the campaign intentionally focused on “celebrating the light within each of us” while grounding the work in authentic community relationships.
Director Jessie Zinn said the creative team actively worked to avoid the polished emotional clichés often associated with healthcare advertising. “What I love most about this campaign is the simplicity of its guiding idea: the spark of life,” Zinn explained. “It’s such a powerful way of thinking about healthcare because it reminds us that we are not just talking about medicine or procedures, but about presence, resilience, and connection.”
Visually, the campaign embraces naturalism over perfection. The performances feel lived-in, the environments feel real, and the emotional beats land because they never feel overly manipulated. There’s an observational softness to the filmmaking that makes the spots feel less like traditional hospital advertising and more like small human stories.
That grounded approach extended behind the scenes as well. Dalia Burde, founder and executive producer of Avocados and Coconuts, described the production itself as a deeply collaborative community effort. “The residents were incredibly friendly and welcoming,” Burde noted. “Making this campaign happen was a true reflection of the ‘it takes a village’ approach.”
At a time when many healthcare campaigns still default to corporate messaging and glossy reassurance, “Here’s to Life” succeeds because it remembers something surprisingly simple: healthcare is ultimately about people trying to get back to living their lives.
CREDITS:
BRAND: Onvida Health
- Director of Marketing: Rebecca Larson
- Director of Digital Marketing: Joel Lozano
AGENCY: Bosun
- Bosun Founder/President: Bill Swanston
- Executive Creative Director: Simon Candy
- Associate Creative Director: Amber Skievaski
- Senior Account Director: Caitlin Kinney
- Agency Producer: Lynn Kyle
- Creative Services Coordinator: Morgan Andrews
PRODUCTION COMPANY: Avocados and Coconuts
- Executive Producer: Dalia Burde
- Creative Director: Amani King
- Director: Jessie Zinn
- DP: Joshua Levi
- Line Producer: Cory Desrosiers
- Production Manager: Joshua Hamilton
POST: Avocados and Coconuts
- Editor: Hanna Moradi
- Assistant Editor: Brendan Bric
- MoGFX: Jessie Renda
- Post Producer: Jessica Kenney
Color: Roast n’ Post
Colorist: Sean Wells
MIX: One Union
Engineer: Joaby Deal
Composer: Romain Collin
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