If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you. Between...
As consumer trust in the financial industry continues to slide, down six points year over year, banks are facing a familiar challenge. National institutions offer scale, but of...
In a culture defined by infinite scrolling, recycled content, and predictable weekend plans, surprise has quietly become a luxury. That insight sits at the heart of “Beyond Y...
Marriott International is reframing what hotel loyalty looks like with a new Asia Pacific campaign for Marriott Bonvoy, created in partnership with BBH Singapore. Titled “Loy...
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy.
Created by AOR Arnold W...
Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas.
The nearly 60-year-old cruise operator is unveiling a ref...
Target is officially leaning into wellness in a bigger way. Today, the retailer unveiled a new, upbeat campaign encouraging guests to build a wellness journey that fits their o...
Pizza Hut is kicking off 2026 by tapping one of football’s most recognizable voices. The brand has teamed up with legendary quarterback Tom Brady to launch “Pizza Before th...
Dunkin’ is kicking off 2026 with a menu glow-up that leans hard into protein, pop culture, and value. The brand has officially added Protein Milk to its lineup, rolling it ou...
Dog diapers may not be a glamorous topic, but for millions of pet owners, they can be the difference between keeping a beloved dog at home or surrendering them to a shelter.
...
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think or laugh your ass...
If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot f...
Experian has unveiled a new brand platform, Better Your Story, aimed at bringing optimism and clarity to a category more often defined by anxiety and confusion. Created in part...
Chime has dropped New Day, the latest chapter in its holiday campaign starring Jason Momoa, continuing the partnership first introduced in October. The new spot doubles down on...
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
H&R Block is leaning into a broader, more inclusive definition of success with the launch of For Life Outside the Box, a new unifying brand platform developed in collaborat...
Drivers cruising down Sunset Boulevard may find themselves momentarily disoriented next week, and that’s exactly the point. Equinox has rolled out a striking new billboard ca...
Kia America rang in the New Year with a high-profile Times Square takeover celebrating the all-new 2027 Telluride, the next generation of the brand’s flagship SUV. Team Membe...
As the annual “New Year, New You” reset kicks into high gear, Health-Ade is taking a more grounded approach to wellness. One rooted in everyday habits rather than all-or-no...
