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Dad, daughter play ‘Star Wars’ fantasy for EA, Xbox
  • Reel Ad of the Week

Dad, daughter play ‘Star Wars’ fantasy for EA, Xbox

By Colin Costello Nov 18, 2019
When my daughter Chloe was say, 5 or 6, we would watch the classic animated show Justice League on Cartoon Network. Chloe, in her pajamas, would run to our TV and scream out eve...
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Ikea ornaments rap and diss fam in new holiday spot
  • Reel Ad of the Week

Ikea ornaments rap and diss fam in new holiday spot

By Colin Costello Nov 12, 2019
As far as holiday advertising goes, we've seen heartwarming, cute, fuzzy, weird, but we haven't been hit with a laugh punch to the gut until now. Ikea’s first-ever UK Christma...
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Yes Virginia, you can be Santa in new Macy’s spot
  • Reel Ad of the Week

Yes Virginia, you can be Santa in new Macy’s spot

By Colin Costello Nov 3, 2019
The Reel 360 Team is the first to lament when retailers begin Christmas advertising earlier and earlier. As soon as Halloween ends, Xmas decorations go up. Thanksgiving is n...
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BBDO San Fran, PERIOD see red for Period Day
  • Reel Ad of the Week

BBDO San Fran, PERIOD see red for Period Day

By Colin Costello Oct 22, 2019
Apparently the first-ever National Period Day happened on October 19. Before the tasteless jokes start flowing, consider the sobering idea that is actually inspiring this. ...
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Ataboy Studios flies with Virgin Galactic
  • Reel Ad of the Week

Ataboy Studios flies with Virgin Galactic

By Colin Costello Oct 15, 2019
Stunning. Correction. Director Corydon Wagner's new Virgin Galactic spot out of New York-based production company, Ataboy Studios, is effin' stunning. We've all heard ...
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RPA captures LGBTQ+ Teen struggles
  • Reel Ad of the Week

RPA captures LGBTQ+ Teen struggles

By Reel 360 Oct 10, 2019
Tomorrow, October 11, is National Coming Out Day and LA's LGBT Center in partnership with creative agency RPA, has created a powerful and lovely video(s) highlighting how import...
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Sandy Hook intros “new” back-to-school essentials
  • Reel Ad of the Week

Sandy Hook intros “new” back-to-school essentials

By Colin Costello Oct 2, 2019
Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from...
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Sadira Furlow leads Fritos first campaign in 48 years
  • Reel Ad of the Week

Sadira Furlow leads Fritos first campaign in 48 years

By Colin Costello Sep 26, 2019
For former Chicagoan, now Frito-Lay VP of Marketing, Sadira Furlow, her love affair with the golden and red bag of golden, crunchy corn chips known as Fritos goes back 50 years....
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Bindery creates bomb-ass campaign for Bombas
  • Reel Ad of the Week

Bindery creates bomb-ass campaign for Bombas

By Colin Costello Sep 18, 2019
Film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino. The broadcast and digital/social effo...
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Tide declares NFL Sunday Nights “Not For Laundry”
  • Reel Ad of the Week

Tide declares NFL Sunday Nights “Not For Laundry”

By Colin Costello Sep 9, 2019
For the NFL's 100th season, Tide has given the familiar acronym a whole new unfamiliar meaning -- "Not For Laundry." Just in time for the premiere of Sunday Night Football...
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TBWA\Chiat\Day revs up for mobile version of Mario Kart
  • Reel Ad of the Week

TBWA\Chiat\Day revs up for mobile version of Mario Kart

By Colin Costello Sep 3, 2019
Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that's Nintendo's Mario Kart Tour. And I sure used...
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The NFL is ready with new anthem spot
  • Reel Ad of the Week

The NFL is ready with new anthem spot

By Colin Costello Aug 21, 2019
Thank god football is back. Even though my wife has now become a New England Patriots (blecch) fan due to her crushing on Julian Edelman, I am still overwhelmed with joy (aft...
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Jif and Smucker’s bring creativity back to CPG category
  • Reel Ad of the Week

Jif and Smucker’s bring creativity back to CPG category

By Colin Costello Aug 15, 2019
What would you do if aliens were attacking the world and you had nowhere to go but a bunker? Of course you'd run for it. But what if that bunker only had generic peanut butt...
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Match enlists Rebel Wilson to talk up dating
  • Reel Ad of the Week

Match enlists Rebel Wilson to talk up dating

By Colin Costello Aug 5, 2019
Dating is akin to traveling the highways of hell. But who doesn't know that in this day and age? To describe online or app dating, I would probably have to use a word my pub...
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Old Spice heroically saves the day with swagger
  • Reel Ad of the Week

Old Spice heroically saves the day with swagger

By Colin Costello Jul 29, 2019
If you watched any sports or Marvel movies this weekend, chances are you got to see the very funny Old Spice ads. ‘Never Let a Friend Lose His Swagger’ by Wieden+Kennedy...
More »
McDonald’s shares fries for National FF Day
  • Reel Ad of the Week

McDonald’s shares fries for National FF Day

By Colin Costello Jul 16, 2019
The Reel 360 team loves McDonald's fries. Like, really loves. We are not alone of course. It's a known fact that people around the world love those crispy, golden potato s...
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Rec League runs global campaign for New Balance
  • Reel Ad of the Week

Rec League runs global campaign for New Balance

By Colin Costello Jul 10, 2019
Last year, ESPN, along with 72andSunny + R/GA veterans, formed a new LA-based agency and production company, The Rec League. And now we get to take a gander at some work! ...
More »
Pepsi Max sends ‘Ant-Man’ stars into space
  • Reel Ad of the Week

Pepsi Max sends ‘Ant-Man’ stars into space

By Colin Costello Jun 14, 2019
Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV...
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Dollar Shave Club celebrates Father’s Day with ‘Dad bod’
  • Reel Ad of the Week

Dollar Shave Club celebrates Father’s Day with ‘Dad bod’

By Colin Costello Jun 5, 2019
So how does one earn a "Reel Ad of the Week" label? It's actually very easy, you have to bring a tear to the Reel 360's teams' eyes. Yes, make us cry from something so tou...
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Kinjaz wake up breakfast for McDonald’s
  • Reel Ad of the Week

Kinjaz wake up breakfast for McDonald’s

By Colin Costello May 8, 2019
In case you haven't noticed, there is an all out war going on. No, not talking Avengers: Endgame... for a change. And I'm not talking about our current political climate. Ok...
More »

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