After seven years away from theaters, the Star Wars universe returned to cinemas this week with The Mandalorian and Grogu, and Disney celebrated the launch by bringing a little...
Most wearable advertising sells aspiration. Not COROS. The performance tech brand just sold fear.
For the launch of its special-edition Pace 4 watch, COROS teamed with creat...
The National Peanut Board is giving one of America’s most familiar foods a full-scale brand rethink. With the launch of its new national platform, “It’s Not Nuts. It’s ...
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink fo...
YETI is stripping its branding down to four simple letters in a new campaign from Wieden+Kennedy Portland that transforms the company’s iconic logo into a badge for obsession...
KoRn has released its first new music in four years through an ambitious partnership with Blizzard Entertainment and Diablo IV.
The new track, Reward the Scars, arrives alon...
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle...
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new aut...
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
Amazon is having some fun with inconvenience. In its latest campaign, Save the Everyday, the brand leans all the way into cinematic storytelling with a hero film titled The Goo...
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN,...
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows that per...
LinkedIn is leaning into the awkward realities of work life in a new brand campaign created with McCann New York.
Titled “The Network That Works For You,” the effort mar...
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by Bai Xu...
After nearly a decade off the air, Dos Equis is reviving one of advertising’s most iconic characters: The Most Interesting Man in the World, once again portrayed by Jonathan ...
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you. Between...
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think or laugh your ass...
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas Day ...
Award-winning post-production house JAMM Visual has teamed up with director Dave Meyers and Havas London on Harman Kardon’s latest global campaign, delivering a visually rich...
