DDB Worldwide responds to social distancing

(DDB Worldwide ‘s response to social distancing)

As new coronavirus hot spots emerge in the Chicago, Detroit and New Orleans areas — and health officials there are pleading for medical resources to meet the surges, more and more brands as well as agencies are urging people to adhere to social distancing, the practice of staying six feet away from each other.

We recently told you about BBDO’s attempt to make social distancing and working from home for its employees more palatable by creating tags for home offices.

Now, DDB Worldwide has not only embraced social distancing in its Instagram message, but also thanks the people who are helping us keep our lives together.

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Created by DDB San Francisco, the post begins with the DDB logo, which consists of two D’s forming a B. The two D’s slowly spread apart. In the space between the two letters, copy appears, “Thank you to the countless nurses, doctors, first responders, delivery drivers, bus drivers, truck drivers, janitors and custodians, grocery store workers, warehouse workers, scientists, farmers, people holding us together while we are apart.” Watch below:

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The concept is simple, yet impactful and genuine. And that’s why it’s our Reel Ad of the Week. It’s efforts like this which make the Reel 360 team believe that we are going to emerge from this crisis differently. And hopefully better people.

Colin Costello is the West Coast Editor of Reel 360. Contact him at [email protected] or follow him on Twitter at @colinthewriter1