Creative Director recreates brands for COVID-19 age

Fred Rogers’ mother once advised him to “look for the helpers” whenever bad news broke or disaster happened. She believed artists lead us to human truths can guide us through all kinds of pain. Jure Tovrljan is a creative director based in Slovenia.

While he has spent the last six years as the creative director at 41-year-old indie shop AV Studio in Velenj, crafting campaigns for Chinese appliance firm Hisense/Gorenje and several P&G brands, he will probably gain world attention (in a good way) from the art he has just shared on Behance and Dribble.

Tovrljan has brought a smile to the current coronavirus COVID-19 pandemic we are all living in by giving makeovers to famous brand’s logos to make them more relevant.

Now, according to the world of Tovrljan, the Mastercard circles and the Olympics rings now maintain safe distances apart from each other.

He changed Nike ‘s tagline from “Just Do It” to “Now Don’t Do It.” And the Starbucks mermaid now wears a protective mask. Of course she does.  Even Target isn’t safe as Tovrljan has now recreated it as, “Easy Target.”

On Dribbble, Tovrljan wrote, “Just an idea of how logos should look like in these difficult times. Hang in there, guys. Stay home.” We hope Tovrljan’s Reel Ad of the Week brings a slight smile to your face this week:


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He told Ad Age, the idea first came to him when he was looking at the Starbucks logo and “ was thinking about how the mermaid would look like with a mask,” he says. 

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Not to be outdone, our fiery and creative publisher Barbara L. Roche has re-crafted the Reel logo for these concerning times.

Perhaps some will find Tovrljan’s humor a bit tasteless, but we at Reel 360 appreciate his attempt and that’s why it’s our Reel Ad of the Week. Has social distancing inspired your art? Feel free to share with us.

Colin Costello is the West Coast Editor of Reel 360. Contact him at or follow him on Twitter at @colinthewriter1