
Artists use Apple’s new iPad Pro to design NHL goalie masks
Apple has partnered with the National Hockey League (NHL) in a new campaign spotlighting the creative potential of the iPad Pro and Apple Pencil Pro. The campaign focuses on how

Apple has partnered with the National Hockey League (NHL) in a new campaign spotlighting the creative potential of the iPad Pro and Apple Pencil Pro. The campaign focuses on how

As the NHL season kicks into high gear, some of the league’s brightest stars have taken to the screen in campaigns for MassMutual and the NHL itself, promising fans both

You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares

There’s an age-old joke about men wearing food in their beards. Now, Quebec-based Cossette and McDonald’s Canada are taking that idea to a whole new round for The NHL Stanley

Turner Sports and the National Hockey League have reached a multi-faceted, seven-year agreement set to begin with the 2021-22 season, it was announced today by Jeff Zucker, Chairman, WarnerMedia News &

Great Clips, the Official Hair Salon of the NHL, today announced the return of “Legendhairy Lineup,” an interactive campaign that spotlights and celebrates the best #HockeyHair styles of players across

Last season, like the NBA, the NHL played a partial season in a bubble. So, here we have a case of art imitating life as a new campaign from Dunkin’

The new Shot on iPhone commercial, directed by Gary Land of GLP Creative, is a smile-inducing work of camaraderie on the ice featuring the antics of Vegas Golden Knights’ Marc

As Super Bowl LX and the Winter Olympics approach, Michelob ULTRA is returning to the Big Game with a campaign that merges two of the year’s largest sports moments: the Super Bowl and

The Ad Council has implemented a significant expansion of its “Love, Your Mind” campaign, teaming up with 17 professional athletes, leading sports leagues, media partners and top brands to encourage

YETI is back with a holiday campaign that basically says: Think twice before you gift someone a YETI — you might unleash a full-blown adventure monster. In its first collab

De Beers Group is ushering in a new era for natural diamonds with “Desert diamonds,” a national campaign that bathes the brand’s iconography in the sunlit whites, champagnes, and amber

Breaking from traditional sports marketing, the NHL’s newest franchise, the Utah Mammoth, has made its debut with a cinematic launch film that trades fast cuts and gritty locker room clichés

When Vladimir Guerrero Jr. steps up to the plate this season, you better brace yourself—Toronto’s about to feel it. In a cinematic new spot celebrating Opening Day, the Toronto Blue

The American Advertising Federation (AAF), known as the “Unifying Voice for Advertising,” has announced the newest additions to its 2025-26 Board of Directors. The new members were elected by the

Instacart is making a splash with its first-ever Super Bowl ad, teased today with a behind-the-scenes video featuring HEINZ Wiener Dogs, the Pillsbury Doughboy, and the iconic Old Spice Guy,

Merman has announced the signing of director Ritesh Gupta for commercial representation in the US. Gupta, an Emmy-nominated filmmaker and former award-winning sports journalist and creative director, has gained renown

Arts Academy Edit has announced the addition of award-winning editor Erin Nordstrom to its elite team. Known for her lyrical storytelling style and keen instinct for narrative, Nordstrom’s signing marks

The Harris-Walz campaign is preparing to launch an unprecedented $370 million advertising blitz across digital and television platforms between Labor Day and Election Day. This aggressive nine-week campaign, set to

Modern Logic has tapped Timothy Williams as its new Executive Creative Director. The studio has built a reputation for its innovative brand-centric design, animation, and visual effects (VFX) work across