Today Crypto.com, the world’s fastest-growing cryptocurrency platform, rolled out a global ad campaign supported by recent sponsorship announcements, to formally introduce the platform to consumers around the world. Founded in 2016, Crypto.com serves over 10 million customers with the world’s fastest-growing crypto app, along with the Crypto.com Visa Card — the world’s most popular crypto card program.
The company is committed to building the future of the internet: Web3. Powered by cryptocurrency, Web3 will be more fair and equitable, owned by the builders, creators and users. The new ad, “Fortune Favors the Brave,” which stars Matt Damon, is directed by Oscar-winner and Chicago-born Wally Pfister and produced by David Fincher, highlights the company’s own ethos, while inspiring those who want to change the course of history with a timeless phrase first uttered thousands of years ago.
Created by San Francisco-based Pereira O’Dell, the gorgeous 60-second video centers around Damon taking viewers on a historical journey of brave men and women in the hopes of inspiring people to be their bravest selves. Watch below:
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“The timing of this campaign coincides with the early stages of mainstream adoption of cryptocurrency, something we’ve been hard at work to advance since our founding five years ago” said Crypto.com Co-Founder and CEO, Kris Marszalek. “We’re very excited to introduce our company to a global audience inviting them to our secure platform with a message focused on financial independence and self-determination.”
Crypto.com recently partnered with Water.org, the global nonprofit organization co-founded by Mr. Damon that brings safe water and sanitation to people in need. Crypto.com made a $1M direct donation to the nonprofit to support their mission and is launching initiatives to encourage more than 10M users around the world to support the cause.
Together, Crypto.com and Water.org believe in equal access to the platforms and life-changing resources that support self-determination. Through this unique partnership, crypto users across the globe can join in to support this mission.
“Much like what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to empowering people around the globe with the tools needed to take control of their futures,” said Matt Damon. “They have built a crypto platform that is accessible and puts people first.”
Expect to see the campaign on billboards and on television around the world, starting tonight in Fox Sports’ broadcast of Thursday Night Football where the Packers take on the undefeated Cardinals.
The campaign will also be integrated across Crypto.com’s portfolio of global brand partnerships ranging from Formula 1, UFC, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, to the NHL’s Montreal Canadiens, esports team Fnatic, Aston Martin Cognizant Formula 1 Team, and Lega Serie A, the Italian Football league.
