Love is in the air, and Valentine’s Day isn’t the only thing to blame. The Philadelphia Flyers’ infamous mascot, Gritty, teamed up with Dietz & Watson for an activation that is sure to make everyone feel the love this February 14th.
Creatively developed and planned by Red Tettemer O’Connell + Partners (RTO+P), Dietz & Watson has partnered up with the Philadelphia Flyers to commission three Philly-based artists to create one-of-a-kind renderings of Philly’s beloved mascot in three unique Valentine’s Day cards. Each card will capture Gritty posed with his D&W favorites, including: “Gritty’s Meaty Heart”, “Gritty with Hoagie” and “Gritty With Meat Roses”.
On a first come, first serve basis, those who sign up for these uniquely story-lined cards will be sent cards in the mail, right in time for Valentine’s Day.
“We’re thrilled to be engaging with a team close to Philly’s heart to showcase Dietz & Watson this Valentine’s Day.” said Lauren Eni Canseco, EVP of Brand Strategy at Dietz & Watson. “We’re excited to see fans of both hockey and deli meat to share the Gritty Love this year. Go Flyers!” Look below:
REELated:
“It’s not every day that you see a 7-foot orange, furry creature holding a bouquet of salami roses,” noted Steve Red, President & Co-Chief Creative Officer of RTO+P. “Flowers and chocolates are basic. Quality meats and cheeses from Dietz & Watson are the new way to your signif’s heart.”
The activation officially went live (2/6) and will run while supplies last – so go and claim your Dietz and Watson Valentine’s Day card at DietzandWatson.com/Gritty!
In addition to the cards, D&W will share the love on their Twitter and Instagram leading up to Valentine’s Day to give everyone a chance to see these meaty, cheesy, Gritty masterpieces.
CREDITS:
CLIENT: Dietz & Watson
- Marketing:
- Lauren Eni Canseco
- Devon Diehle
- Katie Atchison
- Jesse Lieblein
AGENCY: Red Tettemer O’Connell + Partners
- Co-Chief Creative Officers: Steve Red, Steve O’Connell
- Executive Creative Director: Todd Taylor
- Group Creative Director: Ari Garber
- Copywriters: Roman Manning
Account Management:
- Carla Mote
- Susan Fortin Baraczek
- Caity Smith
- Jackie Brooke
Producers: Niall Segundo
- Tori McNally
- Natalie Steffel
ARTISTS:
- Damon Bain
- Derick Jones
- Katherine Fraser
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