ESPN has unveiled an exciting new addition to its longtime “This is SportsCenter” campaign, showcasing the Stanley Cup champions and two NHL stars. The campaign’s focus on the iconic Stanley Cup champions, Jonathan Marchessault and Jack Eichel, is set to bring a fresh perspective to the NHL as it returns to ESPN.
“This is SportsCenter” has been known for its creative and entertaining commercials featuring prominent athletes. The addition of the Stanley Cup champions and two NHL stars is set to add another memorable chapter to the campaign’s legacy.
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The campaign features a humorous and lighthearted scene where Steve Levy, an ESPN anchor, watches as Jack and Jonathan open a dishwasher with the Stanley Cup inside. Jonathan humorously asks Jack if they should “run it again,” hinting at the desire to win the Stanley Cup back-to-back. Jack enthusiastically replies, “Yeah, I think so.” Watch below:
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Seth Ader, Vice President of Brand Marketing at ESPN, commented on the campaign’s unique approach, saying, “As the NHL returns to ESPN, our iconic This is SportsCenter campaign shines a light on the Stanley Cup champions and two of their stars, Jonathan Marchessault and Jack Eichel. Lord Stanley’s Cup is now cleaned up for another dramatic season on ESPN, although it sounds like the Vegas Golden Knights are looking to ‘run it again.'”
Over the years, ESPN has released several “This is SportsCenter” commercials, featuring athletes from various sports. The latest campaign commercials, launched in late 2022, have featured stars like Sydney McLaughlin-Levrone, Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith, along with SportsCenter anchors Elle Duncan, Hannah Storm, Kevin Neghandi, and Jay Harris.
The campaign commercials released so far include ‘Orange Slices,’ ‘Performance Evaluation,’ ‘Stoppage Time,’ and ‘Seconds.’ In the pipeline are more commercials featuring well-known figures such as Boston Celtics superstar Jayson Tatum, PGA Tour golfer Jon Rahm, and MMA fighter Brandon Moreno.
The creative minds behind this new campaign include Arts & Letters Creative Co., an agency known for its innovative approach. Key figures involved in the project include Charles Hodges (Founder), Molly Jamison (Executive Creative Director), Chris Kim (Creative Director), and a talented team of creatives and producers.
The campaign was brought to life with the help of production companies like XYZ and O Positive, who contributed their expertise to the project. Additional post-production and VFX elements were provided by Company 3 LA and Blacksmith.
The attention to detail in the campaign extends to the auditory experience as well. Barking Owl, known for its impressive sound design, played a key role in creating the campaign’s audio elements, including sound design and music. Elizabeth McClanahan (Sound Designer), Ashley Benton (Executive Producer), and Jenna Pangilinan (Producer) were instrumental in bringing the auditory aspects to life.
With the NHL returning to ESPN and the “This is SportsCenter” campaign focusing on Stanley Cup champions and NHL stars, sports fans can look forward to a fresh and entertaining perspective on the world of hockey. The campaign is expected to be a highlight for fans and athletes alike, adding to the campaign’s rich history of captivating and memorable commercials.
CREDITS:
BRAND: ESPN
- Tina Thornton and Seth Ader: Marketing
- Peter Mulally and John Lobo: Brand Directors
- Lenny Washington and Brian Iglesias: Marketing
- Matthew Cheron: Producers
- Jonathan Little and Sean Andersen: Coordinators
- Tomas Casabal: Creative Director
- Sandra Blacio, Genesis Cifuentes, and Geordana Gonzalez: Marketing
AGENCY: Arts & Letters Creative Co.
- Charles Hodges: founder
- Molly Jamison: ECD
- Andy Grayson and Andrew Kong: CD
- Chris Kim: Creative
- Scott Hayes, Tanner McColl, and Jacob Pankey: Creatives
- Calleen Colburn, Andrea Rodriguez, and London Scalise: Producers
- Lenora Cushing, Jennifer Kmetzsch, Brenda Schneider, Lindsey Kirkner, and Lauren Lawson: Business Affairs and Business Directors.
- Alex Morrison and Bodi Karsono: Strategists
- Kait Sutherland: Creative Partner
PRODUCTION COMPANY: O Positive
- Kenny Herzog: Director
- Marc Grill and Ralph Laucella: Executive Producers.
- Eric Steelberg: Director of Photography
- Dan Ouellette: Production Designer
EDIT: XYZ
- Whitney Green: Executive Producer
- Ryan Dunstan: Managing Director
- Rob Rosko: Producer
- Pat Blumer: Editor
- Stuart Mauck: Edit Assistant
COLOR: Company 3 LA
- Tim Masick: Colorist
- Ryan Moncrief: Color Producer
- Stephen Winterhalter and Quinn Wright: Color Assistants.
POST: Blacksmith
- Hannah Wilk: Lead Flame
- Thomas Panayiotou: Compositing
- Nicole Saccardi: Executive Producer
MUSIC: Barking Owl
- Elizabeth McClanahan: Sound Designer
- Ashley Benton: Executive Producer
- Jenna Pangilinan: Producer
- Kelly Bayett: Creative Director
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