You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares that sentiment, it embraces it.
The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other paid linear and digital platforms in the lead up to and throughout the NHL season.“
Directed by Arts and Science’s Michael Lawrence, “All for Hockey” sits squarely at the intersection of hockey and humanity, telling the story of the game of hockey from the perspective of a wide variety of fans. What we get is a sense of intimacy, real intimacy, during every scene.
Charlie Wolff, Creative Director, Fallon said, “Hockey has the most dedicated and intense fanbase in all of sport, which can make the barrier to fandom seem high. But hockey has the best parts of all sports – rivalry, triumph, heartbreak, combat, betrayal and redemption – and it’s these universal human truths that ‘All For Hockey’ seeks to convey in a way that respects the hockey faithful, while inviting in more casual fans.”
REELated: Snickers to reward rookie mistakes this NFL season
“TWDC believes in the game of hockey, and as real fans, we are thrilled to bring this game to center stage,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. ‘All for Hockey’ looks into the lives and passions of hockey fans, who can now enjoy the NHL in more ways than ever before, including more than 1,000 games on ESPN+.”
‘All for Hockey’ is the first creative campaign that has debuted since ‘All for Hockey’ is the first NHL creative campaign that has debuted since The Walt Disney Company, ESPN and the National Hockey League announced a historic and innovative seven-year television, streaming and media rights deal in March 2021, beginning with the 2021-2022 season and continuing through the 2027-28 season.
Go Flyers!
CREDITS:
CLIENT: ESPN
- EVP, Marketing, ESPN & Networks: Laura Gentile
- EVP & GM, ESPN+: Russell Wolff
- VP, Marketing: Emeka Ofodile
- Director, Marketing: Lucas Ferraro
- Director, ESPN+ Marketing: Chris Blumberg
- Coordinator, Marketing: Maddy Cooper
AGENCY: Fallon
- Co-Chief Creative Officer: Nikki Baker
- Co-Chief Creative Officer: Leslie Shaffer
- Creative Director: Charlie Wolff
- Art Director: Chris Berry
- Copywriter: Matt Hunziker
- Head of Production: Erin Simle
- Producer: Kolter Ridge
- Director of Business Affairs: Brendan Lawrence
- Account Director: Payton Gallogly
- Group Strategy Director: Chad Koehnen
PRODUCTION COMPANY: Arts & Sciences
- Director/DP: Michael Lawrence
- Managing Director/Executive Producer: Mal Ward
- Director of Production/Executive Producer: Christa Skotland
- Head of Production: Milena Milicevic
- Line Producer: Matt MacLennan
SERVICE COMPANY: Suneeva LTD
- Executive Producer: Geoff Cornish
- Head of Operations: Robert Perry
- Editorial: Charm School
- Technical Director: Jesse Thompson
COLOR CORRECTION: Nice Shoes MPLS
- Colorist: Oscar Oboza
- Colorist Asst: Nicole Luttrell
VFX/ONLINE COMPANY: VOLT Studios
- Executive Producer: Amanda Tibbets
- VFX/Online Artist: Steve Medin
- Post Production Assistant: Nick Langlois
POST AUDIO: SisterBoss
- Post Audio Proudcer: Kasi White
- Sound Designer & Mixer: Jeff Marcovis
MUSIC: In House Music + Sound
Director of Music: Christopher Wray
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
