NFL Draft hopefuls take stage in new campaign

(AJ Brown)

On Thursday, NFL hopefuls find out if they’ve been selected in the 2021 NFL Draft. In the latest campaign for the NFL titled, ‘Take the Stage,‘ the league in conjunction with 72andSunny Los Angeles, gives fans an introduction to some of this year’s top prospects and their individual journeys that lead them to this moment.

In a reprise of the 2019 Draft campaign, seasoned NFL athletes are paired with rookie hopefuls to share their experiences and to offer motivational messages and advice.

“This year’s Draft is not only a celebration of football, but a time of hope for fans and prospects alike,’ said Tim Ellis, EVP and Chief Marketing Officer, NFL. ‘We are thrilled to feature some of this year’s rookie class and shine a light on their incredible journeys to ‘Take The Stage’ at the 2021 NFL Draft.”

“With this campaign, we wanted to shine a light on this year’s amazing draft class. Not just their football abilities, but their personalities and strength of character. Brought to life by our pros welcoming this year’s class to the NFL Draft,” said Bryan Rowles, Executive Creative Director & Partner, 72andSunny. Watch below:

NFL Mentors Include: 

  • Josh Allen, Buffalo Bills Quarterback to Trey Lance
  • AJ Brown, Tennessee Titans Wide Receiver to Devonta Smith
  • Baker Mayfield, Cleveland Browns Quarterback to Justin Fields


The spots will roll out on the league’s social this week and will run on broadcast and digital leading up to the draft which starts on Thursday, April 29th. 

CREDITS:

CLIENT: NFL

AGENCY: 72andSunny Los Angeles

DIRECTOR: Luke Monaghan

PRODUCTION & POST PRODUCTION: Yella, Inc.

TELECINE: MPC

AUDIO MIX: Eleven Sound

COMMENTS