Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and joyful moments.
“Every year, the signature Lexus ‘December to Remember’ campaign celebrates people coming together during the holidays,” said Vinay Shahani, vice president of Lexus marketing. “People look forward to the joy and magic of this time of year, and our dealers do a fantastic job of bringing the spirit of the season to life for our guests and their local communities.”
This year, Lexus is making this December one to remember for kids affiliated with Boys & Girls Club of America. Nationally, Lexus will provide a $300,000 charitable donation to the organization. Locally, Lexus Dealers will have the opportunity to surprise members of the Boys & Girls Club across the country with something special and exciting from their wish list – and deliver it with a big red bow. A few of the special moments will be captured on video and shared on social media.
The first spot, “Runway,” captures the joy of a child helping Santa find the right house by turning her driveway into a holiday light-filled runway. The spot opens with a young girl asking, “Grandma, how wide are two reindeer?” then cuts to her counting steps to mark off the landing area, collecting her supplies and building a snowman. On Christmas morning, she proclaims, “It worked!” as she runs to the driveway to see their family’s new 2022 Lexus ES F SPORT topped with the signature red bow.
The second spot, “Wonderland,” focuses on a tween enlisting his friends to collect seasonal decorations in his dad’s all-new 2022 NX F SPORT to transform the town square into an enchanting winter wonderland. They all come together in the backseat with their supplies and engage the new Lexus Interface to play holiday music on their way into town. As the lights of the square are illuminated, so are their faces.
REELated: Take a magical holiday journey through Central Park with David Yurman
The 2021 Lexus “December to Remember” campaign broadcast spots began airing on cable, primetime, late-night, and sports programming, including NCAA Football, NFL, NHL, English Premier League and Soccer on ESPN. The integrated campaign also includes digital, with media running across select social media platforms.
The campaign runs through January 3, 2022.
CREDITS:
CLIENT: Lexus
AGENCY: Team One
- Chief Creative Officer: Chris Graves
- Group Creative Director: Amanda Abrams
- Art Director: Patrick Dougherty
- Copywriter: Patrick O’Rourke
- Director of Content Production/EP: Sam Walsh
- Senior Producer: Sascha Peuckert
- Assoc. Producer: Janae Davis
- Group Account Director: Ben Allison
- Account Director: Monica Abbracciamento
- Account Executive: Megan Adler
- Account Coordinator: Angel Smith
- Senior Project Manager: Jim Vastano
- Associate Director of Business Affairs: Janet Anderson
- Senior Product Insights Manager: Mark Savage
PRODUCTION COMPANY: STINK
- Director: Fridman Sisters
- President/EP: Daniel Bergmann
- HOP: Ari Schneiderman
- EP: Elizabeth Minzes
- Producer: Leanne Amos
- Director of Photography: Daisy Zhou
- Production Designer: Andy Rhodes
EDIT: Union Editorial LA
- President / Managing Partner: Michael Raimondi
- Executive Producer: Joe Ross
- Editor: Teddy Gersten
- Assistant Editor: Tyler Costill
COLOR CORRECTION: Co3 LA
- Colorist: Stephen Nakamura
- Producer: Matt Moran
VISUAL EFFECTS: Kevin VFX
- ECD/Partner: Tim Davies
- VFX Supervisor/Lead: Gareth Parr
- Head of CG: Mike Dazell
- Senior Executive Producer/Partner: Sue Troyan
- Senior VFX Producer: Jami Schakel
- VFX Coordinator: Louise Bloomfield
2D:
- Susanne Scharping
- Rob Winfield
3D:
- Kerry Graham
- Matt Longwell
- Nico Sugleris
- Dan Santoni
- Edwin Chiu
MUSIC COMPOSITION: Robot Repair
- Composer: Michael Schanzlin
- Producer: Doug Darnell
VO RECORD & MIX: MARGARITA MIX
- Mixer: Bruce Bueckert
- Assistants: Mike Murzyn, Sean Melia & Brian Frank
- Executive Producer: Whitney Morris
