‘Debris’ is not your “average truth is out there” series

If you’re not watching NBC Universal’s new TV show Debris, you’re missing out! This is not your average “the truth is out there” UFO show! It’s sci-fi, almost a crime drama, and a mystery with each episode slowly unveiling what is happening as we the viewers learn through the clues the characters unearth. What is … Continue reading “‘Debris’ is not your “average truth is out there” series”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

MullenLowe lands Executive Creative Directors

As part of its strategy to push the boundaries of creativity agency wide, MullenLowe LA has hired Laura Sampedro and Carlos Alija to head creative at the burgeoning West Coast office. The duo, known for their global work for brands from Coca-Cola to Honda to Lurpak, relocated from New York, where they were group creative … Continue reading “MullenLowe lands Executive Creative Directors”

Cartwright adds three industry vets to new agency

Just weeks after officially launching, Cartwright has announced that it has hired three leading industry veterans to build out its senior level team. John Graham is joining the agency as head of strategy from 72andSunny, Andrew Loevenguth is joining as head of integrated production from Anomaly, and Marie Massat is joining as head of account … Continue reading “Cartwright adds three industry vets to new agency”

REVERSE moves forward with Director Daniel Börjesson

New York-based commercial production company REVERSE has signed Swedish director Daniel Börjesson for U.S. representation. Börjesson is an accomplished commercial director who has shot campaigns for BMW, Volvo, Porsche, Mazda, and SAS, to name a few. With an eye for framing subtle and relatable moments of real people, a distinct emotion and edge illuminate across … Continue reading “REVERSE moves forward with Director Daniel Börjesson”

Editor Stacy Peterson and her gift for authenticity

We have run many stories about post house Cut+Run. One editor, on their talented roster, who always stands out to us is Stacy Peterson. Stacy has demonstrated time and time again a unique gift for finding authenticity and the emotional core of every spot she edits and Reel 360 has been excited to cover. It … Continue reading “Editor Stacy Peterson and her gift for authenticity”

Coke believes “Together Tastes Better” in new film

One of the more positive aspects of having to quarantine during the novel coronavirus COVID-19 pandemic, is that we have been able to spend quality time with those closest to us. “The great meal,” the latest Coca-Cola anthem film that launches its new food communication platform, “Together tastes better.” Especially with Coke. Created by Anomaly … Continue reading “Coke believes “Together Tastes Better” in new film”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

2020 AICP Next Awards Winners announced

The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and the … Continue reading “2020 AICP Next Awards Winners announced”

600 Black ad pros demand end to systematic racism

Long, long ago at ad agencies 2 – 3,000 miles away, I was part of a Black creative team for 10 years. We were young, talented and Black. And a surprise anomaly at the various agencies we worked at in New York and Chicago. Why? We were a Black team that was able to create … Continue reading “600 Black ad pros demand end to systematic racism”

Match Marketing ramps up creative leadership

North American consumer engagement agency Match Marketing Group announced today the appointment of two senior creative hires as it continues to build a strong leadership team in the U.S. and Canada: Eric Moncaleano, Executive Creative Director, North America; and Gary Westgate, VP, Head of Creative, Canada.  “We’re thrilled to have Eric and Gary join the Match team,” … Continue reading “Match Marketing ramps up creative leadership”

Tremblay tapped to run One Publicis Team Samsung

Publicis Groupe has named Louis-Phillipe ‘LP’ Tremblay Chief Creative Officer of One Publicis Team Samsung, effective today.  In this newly created role, Louis-Phillipe will lead creative vision and partner closely with key One Publicis Team Samsung leadership to drive creative excellence and performance of the Samsung mobile business globally. Louis-Phillipe’s leadership, One Publicis Team Samsung … Continue reading “Tremblay tapped to run One Publicis Team Samsung”

Chuck Studios, Manna Room cook food spot for homeless

Living in Los Angeles County you see homelessness and hunger everywhere. Under overpasses. In front of your building, home or gym. On the buses and trains. The county is home to nearly 2 million people living with food insecurity and 60,000 homeless, many unsure of where their next meal will come from. Combatting this are … Continue reading “Chuck Studios, Manna Room cook food spot for homeless”

Havas launches TRIPTK Design

Havas North America, today announced the formation of TRIPTK Design, a new branding and digital design offering. Helming of the design firm is Daniel Arenas, who joins the company in New York City. Arenas brings more than a decade of design experience in various senior leadership roles, including Design Director at RedScout, as well as … Continue reading “Havas launches TRIPTK Design”

Award-Winning editor Eric Argiro joins Cut+Run

Cut+Run has expanded their diverse roster of talented editors with the addition of editor Eric Argiro. Known for work that builds an emotional connection with audiences, Argiro’s captivating projects include The North Face’s “Question Madness,” winner of a Cannes Lion for Editing and the ACD Best Editing award. Among Argiro’s other high-profile pieces are “Anthem” … Continue reading “Award-Winning editor Eric Argiro joins Cut+Run”

New Blue Diamond Almond campaign features farmers

Blue Diamond Growers’ new campaign for their Almond Breeze Almondmilk, features and celebrates brand’s relationship with its farmers, legacy of excellence, and commitment to quality. Titled “A Family of Growers,” the video campaign tells the stories of the Indarts who are an authentic growers who comes from a multi-generational farming family. “It is an honor … Continue reading “New Blue Diamond Almond campaign features farmers”

Petco wants to “clean house” of artificial ingredients

San Diego-based Petco today launched “Cleaning House,” a poignant marketing campaign that brings to life the company’s recent commitment to becoming the first and only major pet food retailer to remove artificial ingredients in dog and cat foods by May 2019. The term “artificial ingredients” means any substance which is not derived from a spice, … Continue reading “Petco wants to “clean house” of artificial ingredients”

Mother calls on Gordon Hull to lead

Mother New York announced yesterday that agency vet Gordon Hull will join the award-winning agency as Creative Director. Over the course of his varied career, Hull has worked with brands including Pepsi, adidas, New Balance, Uniqlo, The North Face, Universal Records and Anthropologie. Here is a sample of his adidas work: “I’ve been a huge … Continue reading “Mother calls on Gordon Hull to lead”

Profile of 2018 AFM attendees: Gerald O’Connell

The 2018 American Film Market may have come to a close. But really that is only the beginning. The market, where 28 countries were represented this year serves as a relationship farm, a place where seeds of new film and TV projects are planted. The Loews, Le Merigot and the Carousel are where these seeds … Continue reading “Profile of 2018 AFM attendees: Gerald O’Connell”

Mother U.S. hires Katy Alonzo as head of strategy

Alonzo leaves Droga5 where she spent four years in various strategy roles The Los Angeles office of Mother U.S. has announced has the appointment of Katy Alonzo as Head of Strategy. In her new role, Alonzo will oversee the strategy department for Mother L.A. and report to Charlie McKittrick, partner and chief strategy officer of … Continue reading “Mother U.S. hires Katy Alonzo as head of strategy”