Production company m ss ng p eces has signed experiential director and creative force Brian Moore to its immersive roster. Known for blending culture, humor, and technology, Moore’s work spans product innovation, digital interventions, and live experiences that challenge norms and spark conversation.
A former creative director at top agencies including BBH, Droga5, Barton F. Graf, and Anomaly, Moore has collaborated with major artists and brands while consistently pushing boundaries through independent projects. He’s earned industry recognition as an ADC Young Gun, received multiple Webby Awards, and was nominated for an Emmy.
Moore’s first project with m ss ng p eces was a pop-up for Milk-Bone x JIF in partnership with BBH USA and MSL. The activation included a “Thirst Trap” dog-camera, Milk-Bone infinity room, peanut butter tasting stations, and quirky branded products like Peanut Butter Parfum and the K9-3000 sneaker set. The campaign generated more than 1.6 billion impressions and a 5x boost in brand sentiment on social.
His most recent work, Dookie Demastered, created through his art studio BRAIN, reissued Green Day’s Dookie album across 15 obscure and defunct formats—including Teddy Ruxpin tapes, Big Mouth Billy Bass, and wax cylinders—in a punk twist on traditional re-releases.
Originally from Milwaukee and based in L.A., Moore studied film at Emerson College and has long explored the space between cinematic craft and internet absurdity.
“My comfort zone is the unknown,” Moore said. “The stranger the shape of it, the more I want it to be real. m ss ng p eces has been doing that kind of work for years—and at a level that made me wonder how they pulled it off. I’m excited to jump in.”
“Brian brings truth to the weird,” added Mike Woods, Executive Creative Director and Head of Immersive at m ss ng p eces. “He creates with full commitment, even when the ideas are wild. That edge is exactly why we’re thrilled to have him.”
Moore joins a growing roster at m ss ng p eces as the company continues to expand its focus on experiential and culturally resonant work.
Reel 360 News wishes Brian the best of luck in his new role!
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