In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit.
Created by Anomaly, You’re Better Off at Topgolf is the kind of smart, swagger-filled campaign that hits where it counts—funny, fast, and fully in tune with a generation trying to have a good time without going broke. Directed by the always-sharp duo Jeff and Pete through O Positive, the spots lean into the brand’s core promise: premium fun without the premium price tag.
Forget aspirational golf montages drenched in slo-mo and string quartets. This is Topgolf with a wink—and it works. Whether it’s ducking out of a family birthday dinner, bailing on a boring happy hour, or ghosting your third “game night” invite this month, the message is clear: you’re better off ditching the lame and heading to the swing bays. Watch below:
“Topgolf exists to bring joy to all Players, experts and novices alike, by creating more ways to play the game of golf – and making our play more affordable,” said Topgolf CEO Artie Starrs. “We’re meeting Players where they are in these uncertain economic times by reducing game play pricing, serving up affordable food and beverage options, and leveling up the in-venue experience. It’s a premium experience without the premium price tag.”
Shot with an editorial sharpness and a comedic rhythm that never overplays its hand, the campaign drops just in time for summer—and with it, Topgolf is unveiling a slew of promotions that make it easier than ever to show up, swing, and sip. That includes Half-Off Golf Monday through Thursday, $30-$40 late-night play on weekends, Sunday Funday group deals, and an all-access Summer Fun Pass priced to make even the most budget-conscious crew say “we’re in.”
Even the drinks are playing along. Topgolf has launched a summer lineup of frozen cocktails and non-alcoholic options like the Basil Peach Palmer and Red, White & Boba. In other words, the patio vibes are officially activated.
And for a little branded blockbuster bonus, Topgolf is teaming up with Marvel Studios for an in-venue experience inspired by The Fantastic Four: First Steps, hitting theaters July 25. From June 30 to September 15, Players who show up with their own “fantastic four” get a free order of donut holes-in-one. Superpowers not included—unless yours is crushing it in a Topgolf bay.
With Anomaly steering the creative and Jeff & Pete behind the lens, You’re Better Off at Topgolf lands as a campaign that’s smart, culturally fluent, and impossible to miss.
Turns out, skipping the dog’s birthday party might just be the best decision you make all summer. The summer campaign launches June 9 across streaming, digital, and social platforms. Titled You’re Better Off at Topgolf, the campaign cheekily positions the venue as the go-to for anyone looking to avoid the summer “meh.”
CREDITS
BRAND: Topgolf
AGENCY: Anomaly
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