Let’s be honest—traditional finance doesn’t always fit today’s ambitions. That’s where Cash App steps in. To prove that managing money can be smarter, easier, and even a little fun, the financial services platform has launched its biggest campaign yet: “Cash In,” directed by award-winning comedian and actor Ramy Youssef (Ramy, Poor Things).
Developed in collaboration with Anomaly, the campaign is a playful yet sharp reminder that opportunities are everywhere—and with Cash App, you can cash in on more of them.
At the center of the campaign is the 1:50 hero film, “Tips,” starring TikTok creator Leo Gonzalez as a delivery driver. The spot captures a casual conversation between a driver and a restaurant worker, as they joke about AI, self-buttoning shirts, and their financial futures. When they tease the chef about his growing wealth, he checks his Cash App—revealing he’s already ahead of the game.
As the banter continues, the two wonder what they should invest in next (perhaps a podcast?), before the spot closes with a simple message: “Auto-split your check into Stocks, Bitcoin, and Savings when you bank through Cash App.” Watch below:
Supporting the hero film are two 60-second spots with 30-second cutdowns, each bringing Cash App’s financial tools to life through humor and everyday situations:
In “Wingin’ It,” a PA and her delivery driver sit in a truck on the way to a photoshoot filled with marble busts. As he passionately debates Spanish vs. Italian marble, he hits her with an unexpected charge for rushed delivery. Without hesitation, she pays up—knowing Cash App’s overdraft coverage has her back.
“I love getting to make commercial work that feels like a real slice of life—a little window into actual moments with actual people. That’s what I loved about working with the Cash App and Anomaly teams on this campaign—finding those moments, the humor, the humanity, and the depth, and bringing them to life, ” said Ramy Youssef.
Catherine Ferdon, Chief Marketing Officer at Cash App, adds, “‘Cash In’ is our largest marketing effort to date, driving home how anyone can get more out of their money when they bank and spend via Cash App. Through rich and relatable storytelling, this campaign encourages people to aim higher and plan their financial futures with confidence, knowing that Cash App offers products to support them at every stage.”
Through these relatable moments, the campaign highlights how embracing Cash App’s financial tools can unlock new opportunities, investments, and financial confidence—all while keeping you unbothered about cash flow.
The campaign goes live today, March 17th, across social, OLV, TV, CTV, and cinema.
CREDITS
BRAND: Cash App
AGENCY: Anomaly
MEDIA AGENCY: MediaMonks
PRODUCTION COMPANY: Caviar
Director: Ramy Youssef
EDIT: The Den Editorial
COLOR/VFX: Trafik
MUSIC: Barking Owl
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