For several years now, Chevrolet has embraced the holiday season by crafting emotionally rich video holiday cards. These short films go beyond festive greetings, celebrating family connections, enduring memories, and the role Chevrolet vehicles play in life’s most cherished moments.
With a mix of poignant storytelling and classic Chevy models, these videos have become a hallmark of the brand, resonating with audiences through themes of love, nostalgia, and togetherness.
Chevrolet’s holiday videos are more than marketing; they’re emotional tributes to the ties that bind us. Each story highlights how vehicles transcend transportation, becoming symbols of shared journeys and lifelong memories.
This year’s offering, “Holiday Card 2024,” continues that heartfelt tradition. The video follows a multigenerational family as they celebrate the legacy of their recently departed grandfather, with his cherished Chevrolet truck serving as a central figure in their story.
The film begins in a warm, bustling home with family members remembering their beloved patriarch.
As family members pounce on the grandson with questions about the future, his grandmother suggests to his dad that he rescue him. Revered as “his favorite song,” the truck symbolizes his love, wisdom, and craftsmanship.
During the drive, stories of the grandfather’s impact come to life. Dad recounts lessons his grandfather taught him about hard work and the importance of family. As the classic Chevrolet truck glides through a small town adorned with holiday lights, it becomes a vessel for nostalgia. It carries not just the father and son, but also the legacy of the man who built homes, roofed churches, and instilled enduring values in those he loved.
The video’s emotional crescendo comes when the grandson expresses his heartfelt desire: “I want to be just like him” and Dad replies, “You already are.” This simple yet profound sentiment captures the essence of Chevrolet’s holiday message—that the memories and values passed down through generations are as lasting as the vehicles that connect them. Watch below:
Chad Lyons, Executive Director Communications, Chevrolet shared, “The holidays give us permission to remind folks across the country about values that are core to our brand: community, connection, resilience, and the power of caring for one another. Chevrolet products often play a central role in these moments and memories. The creative for this particular campaign follows its predecessors in those themes, but was born from the idea of intergenerational connection, purpose and celebrating doers, builders of families and communities.”
With “Holiday Card 2024,” Chevrolet once again delivers a story that tugs at the heartstrings, reminding us of the bonds that bring families together and the enduring role their vehicles play in those connections.
CREDITS:
BRAND: Chevrolet
AGENCY: Anomaly
PRODUCTION COMPANY: Smuggler
- Director: Tom Hooper
- Executive Producers: Patrick Milling-Smith / Brian Carmody / Carlin Wilson-Webb
- Managing Director: Sue Yeon Ahn
- Head of Production: Alex Hughes
- Producer: Carmen Bosley
- Production Supervisor: Paul Richards
- Commercial Coordinator: Mia Doyon
- 1st AD: Chris Northup
- Director of Photography: Steve Annis
- Production Designer: Michael Moran
- Casting Directors: Kathleen Chopin CSA and John Ort CSA / Sarah Cayce at Compass Casting
- Wardrobe Stylist: Renee Moisides
SAG SIGNATORY: CMC
Seraphina Lin
EDIT: Exile Editorial
- Managing Director / EP Sasha Hirshfield
- EP of Sales Sarah Cassell; Kirk Baxter
- Editor; Producer Sophia Mosner Koor
- Assistant Editors: Shane Van, Aaron Castro, Jason Tawiah
VFX + FINISHING: Pariah VFX
- Artists: Pat Murphy, Urs Furrer
- Producer: Darren Jaffe
MIX + SOUND DESIGN: One Thousand Birds
- Co-Founder Laura Dopp
- Producer: Elisabeth Viel
- Sound Designer + Engineer: Hayley Livingston
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