With record global viewership expected and more than 1.25 million tickets sold to date, this year’s FIFA Women’s World Cup is slated to emerge as one of the biggest events in the history of women’s sports.
In celebration of this monumental moment in women’s sports, Ally today debuts its latest ad campaign, “Monumentally,” in partnership with its creative agency of record, Anomaly to encourage greater coverage of women’s sports throughout the Women’s World Cup and beyond.
Women’s competitions and athletes are breaking records like never before and the fans are demanding more – but coverage still lacks. With the launch of this new campaign, Ally hopes to demonstrate that every action – investing, engaging, watching, sharing – can help make a difference across the sports ecosystem and drive greater coverage of women’s sports.
“Women’s sports are not just having a moment, they are the moment. With each event, whether it’s the Women’s World Cup or the U.S. Women’s Open, it’s clear that the demand for more is there,” said Andrea Brimmer, chief marketing and public relations officer at Ally. “Our MonumentALLY campaign recognizes this while highlighting that we all have a role to play in making women’s sports hard to miss.”
Portraying incredible athletes such as Sophia Smith, Jennie Finch and Billie Jean King, the spot highlights what fans already know: women’s sports are the moment. Watch below:
REELated:
“Last year, Ally made a commitment to spend equally on men’s and women’s sports media over the next five years,” said Jane Cronk, Group Creative Director at Anomaly. “In crafting this creative, we wanted to show brands and fans that every little action you take helps change the game, inspiring a call to action for the business of women’s sports to catch up to the culture around it.”
The campaign runs on the heels of Ally’s 2022 50/50 pledge to spend equally on men’s and women’s sports media over the next five years.
The spot will first air on FOX today, July 20th. It will run on FOX throughout the World Cup and then on CBS Sports and Paramount + for the NWSL season. Please see below for quotes and team credits and let me know if you would like to cover. Thank you!
CREDITS:
- Alison Arons
- Diego Fonseca
- Seth Jacobs
- Giles Clayton
- Jane Cronk
- Lily Ellis
- Laura Vancil
- Matthew Duerr
- Mena Hall
- Sally Franckowiak
- Taylor Shukow
- Tilly Scullion
- Valerie Sachs
- Kimberly Rosario
- Tidiane Diagana
- Luca Bernardino
- Ben Dorenfeld
