Films do more than tell stories—they create experiences. And for decades, Visa’s iconic tagline “Everywhere You Want To Be” has embodied the company’s mission to uplift everyone, everywhere. Now, Visa is reimagining that message for a new generation with its latest brand campaign, “Typewriter.”
Created by Anomaly, “Typewriter” follows the journey of a young woman as she navigates her aspirations—whether becoming a screenwriter, chef, entrepreneur, or travel writer. With each Visa transaction, she takes another step forward, proving that progress isn’t just about the destination—it’s about who you become along the way.
From purchasing her first typewriter to celebrating the moment her screenplay is realized, the film underscores how every tap, swipe, and click is a building block toward success. Visa isn’t just about transactions—it’s about transformation. Watch below:
A Star Moment at the Oscars
Visa unveiled “Typewriter” during the 97th Academy Awards. By premiering the spot on one of Hollywood’s biggest nights, Visa draws a powerful parallel between its protagonist’s journey and the dreams unfolding on the Oscars stage. The film is also now streaming across digital platforms, extending its reach beyond the televised event.
Celebrating Small Steps on Social
Following the success of #TakeOn2025, Visa is continuing to explore everyday progress through engaging content on Instagram and TikTok. Collaborating with creators, Visa will highlight personal stories about “that one purchase” that set them on the path to their dreams—whether it’s a laptop, a passport, or a first set of chef’s knives.
Alongside “Typewriter,” Visa is set to launch a series of 15-second films showcasing how its products enable progress in travel, everyday spending, and e-commerce. The campaign will reinforce Visa’s role as a trusted partner in life’s big and small moments—because opportunity is just a transaction away.
As Visa continues to evolve, it remains committed to empowering consumers—not just to get where they want to go, but to become who they want to be.
CREDITS:
BRAND: Visa
AGENCY: Anomaly
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