Andrew Robinson, currently Executive Chairman of TMA (The Marketing Arm) announced he will retire at the end of July. Robinson has served in this role since January 2023. Before that,
This week, the world of advertising lost a New York ad man whose campaigns were as real, genuine and in your face as the city itself. Sal DeVito, co-founder of
Nine-time Emmy-winning storyteller, Todd Kapostasy, has joined bicoastal Cultivate.Media for exclusive US spot representation. Kapostasy, known for his work with high-profile names in sports and entertainment, will bring his unique
Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade
It’s Always Sunny in Philadelphia’s Rob McElhenney, who is known for his passion for Philly teams, is now taking his love for baseball to the U.K. in a collaboration between
Framestore, the Academy-Award-winning creative company known for its groundbreaking innovations in immersive experiences, announces the addition of two exceptional talents to its growing Immersive team. Warren Drones joins as Lead
Award-winning creative studio, Roger, is teaming up with Sam Gibney and Angela Daily to start up LoudnClear, a new digital division specializing in social media and content creation for brands
The NBA is gearing up to tip off its 2023-24 season with a fresh campaign that encapsulates its global cultural impact and unrelenting popularity. The campaign, titled “Everyone’s Game,” features
As the NHL season kicks into high gear, some of the league’s brightest stars have taken to the screen in campaigns for MassMutual and the NHL itself, promising fans both
Intuity Medical, Inc., a prominent player in the medical technology sector with a mission to simplify diabetes management, has joined forces with San Francisco-based creative and media agency Cutwater to
Nashville-based hotel chain, Graduate Hotels, has unveiled its latest brand campaign, “Generation G,” aimed at celebrating the innate curiosity, adventurous spirit, and zest for life shared by its diverse community
The Walt Disney Company (NYSE: DIS) announced its third-quarter earnings on Wednesday, revealing a 4% increase in revenues, reaching an impressive $22.3 billion. CEO Bob Iger, who has been at
In the midst of the uncertainty caused by the last few years, consumers have been experiencing anxiety and fear, leading to decision paralysis and inaction. Symetra Life Insurance aims to
Over the past five years, the number of girls playing baseball has risen at all levels of the game. More women than ever are rostered for NCAA programs—most notably, Olivia Pichardo, who became
Durable Goods has announced the signing of LA-based director Dominique DeLeon for commercials and branded content in the US market. DeLeon has worked on campaigns for notable brands such as
In golf, as in financial investments, the middle matters. A lot. Maybe even most. Many investors think that large- and small-cap investments alone will provide them with broad market exposure,
From the mid-1980s to the mid-2000s no athlete owned brand endorsements and sports marketing more than Chicago Bulls legend Michael Jordan. Every championship ring “23” earned brought a new contract
Diablo IV, the next installment of the gothic video game series by Blizzard Entertainment, is building momentum and awareness for the game’s global launch on June 6, with this film
It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate, a national coalition dedicated to confronting racism and other
The International Academy of Digital Arts & Sciences (IADAS) announced the Winners for the 27th Annual Webby Awards. Winners include companies, content and campaigns from Apple TV, Adobe’s Frame.io, ESPN’s 30 for
