Lexus celebrates the need to get out and have fun

Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign from … Continue reading “Lexus celebrates the need to get out and have fun”

Brewers-Cards game postponed due to COVID

It’s not time for the grounds crew to roll out the tarps yet on this already weird season of Major League Baseball. But one has to wonder how long this shortened season can last as there are more postponed games due to the coronavirus COVID-19 pandemic. The Phillies, Nationals, Yankees and Blue Jays have had … Continue reading “Brewers-Cards game postponed due to COVID”

Michelob ULTRA reveals Jimmy Butler’s singing skills

The NBA is scheduled to return on July 30 in a bubble located at Disney World. Now, Michelob ULTRA announced today a multiyear partnership that makes the brand the official beer partner of the NBA.   The beer is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with … Continue reading “Michelob ULTRA reveals Jimmy Butler’s singing skills”

Ford and Disney reveal all-new Ford Bronco family

Ford Motor Company will reveal the all-new Ford Bronco 4×4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu. “Ford Bronco is an icon that has captured people’s imaginations and inspired them … Continue reading “Ford and Disney reveal all-new Ford Bronco family”

‘Hamilton’ trailer is here

Last night, as part of the 2020 ESPYs airing on ESPN and ESPN2, Disney+ debuted the trailer for the smash Broadway show,  Hamilton, the filmed version of the original production, ahead of its global premiere on the streaming service on July 3, 2020. An unforgettable cinematic stage performance, the filmed version of the original Broadway … Continue reading “‘Hamilton’ trailer is here”

NBA approves plan to return to complex season

The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the Portland Trail Blazers voting against. Under the plan, nine Eastern Conference teams and 13 Western Conference teams will play eight regular-season “seeding” games, a possible … Continue reading “NBA approves plan to return to complex season”

Growing up and blowing up: meet DJ’s Amira and Kayla

As we close Asian American Pacific Islander Heritage Month, we look toward the next generation, and consider how diversity affects the world they’ll grow up in.  It’s always exciting to hear of young folks out there creating change through the arts. This goes double for twin sisters DJ’s Amira and Kayla, who balance school, friends, … Continue reading “Growing up and blowing up: meet DJ’s Amira and Kayla”

Disney Q2 earnings fall due to COVID-19 impact on parks

It’s like Thanos taking Disney’s wallet and snapping his fingers. The Walt Disney Company reported earnings for its second fiscal quarter ended March 28, 2020. Diluted earnings per share (EPS) from continuing operations for the quarter decreased 93% to $0.26 from $3.53 in the prior-year quarter. Excluding certain items affecting comparability(1), diluted EPS for the … Continue reading “Disney Q2 earnings fall due to COVID-19 impact on parks”

Cub Cadet, Colle McVoy take on the fans in new campaign

When Cub Cadet introduced its XT Enduro Series of lawn tractors in 2015, it was the most successful product launch in the company’s 60-year history. Over the past five years the tractor, which competes with John Deere and others, has racked up nearly 8,000 extraordinary and effusive five-star reviews.  When it came time to refresh the … Continue reading “Cub Cadet, Colle McVoy take on the fans in new campaign”

REEL WOMEN: Parker Hill, Director of Tomorrow

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory” Parker Hill’s emergence into the … Continue reading “REEL WOMEN: Parker Hill, Director of Tomorrow”

Ogilvy bolsters creative team with key hires

Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as global executive creative directors on Instagram, which named Ogilvy its lead agency partner in 2019, while Della Mathew has been promoted to executive creative director. … Continue reading “Ogilvy bolsters creative team with key hires”

Laker Anthony Davis creates ‘AD LAB’ for high school

Last weekend the NBA All-Stars descended upon Chicago and their impact could be felt everywhere. From Magic Johnson joining ESPN commentator Kenny Smith on a McDonald’s panel to rapper (and producer of The Chi) Common’s huge event on Navy Pier, Chicago was the basketball center of the universe. Nowhere could that be felt more than … Continue reading “Laker Anthony Davis creates ‘AD LAB’ for high school”

Karen Jean, David&Goliath Executive Producer

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Karen Jean is a … Continue reading “Karen Jean, David&Goliath Executive Producer”

Kobe Bryant, daughter die in helicopter crash – Updated

Tragic news from California. Not even 24 hours after tweeting congratulations to Los Angeles Laker LeBron James for passing his NBA All-time scoring record, NBA legend Kobe Bryant, and his 13-year-old daughter Gianna, have died in a helicopter crash in fog-covered Calabasas, California Sunday morning. Bryant, who was 41, was reportedly aboard his private helicopter … Continue reading “Kobe Bryant, daughter die in helicopter crash – Updated”

TikTok grew over 210% during 2019

Instagram what? Snapchat who? YouTube huh? Say hello to your new app Daddy, TikTok. According to The State of Mobile 2020 report just released by App Annie, the mobile data and analytics company, out of the 204 billion apps downloaded by consumers last year, TikTok left them in the dust. Time spent on the app, … Continue reading “TikTok grew over 210% during 2019”

NFL Wild-Card Weekend ratings highest in four years

Ratings for the NFL Playoffs Wild-Card weekend were well, wild. According to The Wrap, the opening round of the playoffs scored more than 30 million (30.5 to be exact) viewers over the four games, the highest average since the January 2016 playoffs. That is up 7% from last year’s opening round. The weekend ratings were … Continue reading “NFL Wild-Card Weekend ratings highest in four years”

Former NBA Commissioner David Stern passes at 77

He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association, died Wednesday. He was 77. According to a statement from the NBA, Stern died from a brain hemorrhage he suffered several weeks ago, according to the NBA. … Continue reading “Former NBA Commissioner David Stern passes at 77”

2019 in Review: Who we lost | Gallery

They were trendsetters and legends. Young and old. Men and women who touched our lives either as actors, directors, musicians, writers or advertising creatives. Some were famous upon sight, others brought us joy from behind the scenes. In 2019, some died in peace. Some tragically. Through their commitment to their field, they made us laugh. … Continue reading “2019 in Review: Who we lost | Gallery”

Disney+ gets a minus w/streamers for error message

After more than four years of planning, teasing and an “unprecedented” marketing campaign from the Walt Disney Company, Disney+ is making its debut Tuesday. Sort of. Multiple outlets report users who were ready to watch everything from Avengers: Endgame to Moana were met with an error message on their screen that reads “unable to connect.” … Continue reading “Disney+ gets a minus w/streamers for error message”

72andSunny drafts GCD Federizo for NFL account

Award-winning creative Erwin Federizo will be lining up on team 72andSunny Los Angeles as group creative director to work on the NFL account. Federizo previously served as global executive creative director at Vans, where he led the brand’s in-house department. Earlier in his career, he held creative positions at agencies including Wieden + Kennedy New … Continue reading “72andSunny drafts GCD Federizo for NFL account”