Russo Bros direct Bo Jackson in Nissan’s Heisman House

Hilarious. The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots airing … Continue reading “Russo Bros direct Bo Jackson in Nissan’s Heisman House”

Cutters signs new East & West Coast representation

The principals of international creative company Cutters Studios announced the immediate appointment of highly accomplished industry professionals Bobby Rowe and Sean C. Sullivan as new representatives on the U.S. East and West Coasts, respectively. CUTTERS STUDIOS MONTAGE | JANUARY 2019 ALSO READ: Cutters New York hires editor Alison Grasso Sean C. Sullivan Sullivan joins the … Continue reading “Cutters signs new East & West Coast representation”

Rec League runs global campaign for New Balance

Last year, ESPN, along with 72andSunny + R/GA veterans, formed a new LA-based agency and production company, The Rec League. And now we get to take a gander at some work! The fledgling agency is behind a new global campaign for New Balance (best running shoe truly) to promote the athletic brand’s FuelCell Propel and … Continue reading “Rec League runs global campaign for New Balance”

Michael B. Jordan tapped to direct Bacardi digital short

Bacardí rum has unveiled The Angel’s Share, a digital short film co-directed by actor and filmmaker Creed and Black Panther star Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier this year. As part of its continued efforts towards the premiumization of the rum category, … Continue reading “Michael B. Jordan tapped to direct Bacardi digital short”

Station Films signs acclaimed director Ramaa Mosely

LA Egotist is reporting that bicoastal Station Film has signed acclaimed filmmaker Ramaa Mosley to its roster for commercial representation in the U.S. Mosely, a director of commercials, music videos, short films and features was honored with the Global 500 United Nations Award at age 15 for her first documentary. The filmmaker is a prolific, … Continue reading “Station Films signs acclaimed director Ramaa Mosely”

OKRP helps Ace become “The Home Convenience Store”

A bold and extensive new campaign takes on the big boxers and Amazon with broadcast, digital, and calls-to-action Ace Hardware is amplifying its presence while distinguishing itself from Home Depot, Lowe’s, and Amazon in a new advertising campaign from O’Keefe Reinhard & Paul. According to OKRP CEO Tom O’Keefe, the bold and extensive positioning “directly … Continue reading “OKRP helps Ace become “The Home Convenience Store””

Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign

Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means sacrificing … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”

Jogger brings on Diana Cheng as Head of Production

Jogger announced the addition of Diana Cheng as Head of Production for the company’s Western offices. Cheng joins the studio with over a decade of visual effects expertise producing VFX for such noted projects as Nike “Equality” Directed by Melina Matsoukas, and the AICP Show honoree Nike “Vapor Trail” directed by Mark Zibert both for … Continue reading “Jogger brings on Diana Cheng as Head of Production”

Saturday AM, Phenomenon, MOR, MelodyGun, Adolescent

Saturday Morning brings on new partner Saturday Morning, the fantastic initiative launched in the summer of 2016 by black creative leaders Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Jimmy Smith is expanding its team with the arrival of new partner lead Deja Cox. “As we grow, we will continue to add talented and dedicated leaders … Continue reading “Saturday AM, Phenomenon, MOR, MelodyGun, Adolescent”

Tandem captures Larry Macon’s 2,000 marathon

When Tandem Inc. arrived in San Antonio to shoot a Humana project on November 30th, Larry Macon had completed 1,999 marathons in his life. Five days later, as the 72-year-old athlete crossed his 2,000th finish line, director Tyler Jay captured the moment for a short film about the milestone that he and his crew had … Continue reading “Tandem captures Larry Macon’s 2,000 marathon”

Minnie Driver voices new spot for Lexus by Team One

After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the expected. That said, Team One has been doing an outstanding job responding to the call by also challenging the brand and delivering creative work … Continue reading “Minnie Driver voices new spot for Lexus by Team One”