ESPN tackles social awkwardness with Fantasy Football

ESPN Fantasy Football returns with an exciting new campaign titled “Only in Fantasy,” celebrating the unifying power of fantasy football on sports network. The campaign, created in collaboration with Butler, Shine, Stern and Partner (BSSP), highlights how ESPN Fantasy Football can help alleviate social awkwardness and bring people together. After a record-breaking 11 million fan … Continue reading “ESPN tackles social awkwardness with Fantasy Football”

Nissan short doc Being Young debuts on ESPN+

Those who cannot get enough of Bryce Young’s path to professional football can soon learn more about his journey in Being Young, an authorized short streaming documentary profiling the 2021 Heisman winner. The film launched Friday, May 26 on ESPN+, and aired on ESPN2 on Tuesday, May 30 at 7 P.M. Eastern Daylight Time. Young … Continue reading “Nissan short doc Being Young debuts on ESPN+”

ESPN says go with gut for March Madness

Every year, millions of fans turn to multimedia sports company, ESPN to carefully curate their brackets for the largest college basketball tournament in the U.S. From fans and novices to former players and coaches alike, no matter your knowledge of the sport, everyone makes their picks and holds their breath. Correctly filling out a bracket can seem … Continue reading “ESPN says go with gut for March Madness”

ESPN gets real with Fantasy Football

Fantasy Football isn’t just a test of your sports knowledge, it’s a test of your relationships; creating deeper community connections…even if a little smack talk is involved. At least that’s the premise beyond ESPN’s brand-new “Only in Fantasy” campaign which launches today and highlights the inherent humor of the game – from the unlikely rivalries … Continue reading “ESPN gets real with Fantasy Football”

ESPN: Expands One App, One Tap campaign from BSSP

After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s  #1 sports app.  “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

Paul Pierce Out at ESPN After Instagram Live Video

We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

How do nude pickleball players and nosy bathroom neighbors manage diabetes?

Intuity Medical, Inc., a prominent player in the medical technology sector with a mission to simplify diabetes management, has joined forces with San Francisco-based creative and media agency Cutwater to introduce an ingenious brand platform and a nationwide campaign. The brand platform, aptly named “You’re Good to Pogo,” unveils a groundbreaking solution for individuals seeking … Continue reading “How do nude pickleball players and nosy bathroom neighbors manage diabetes?”

Graduate Hotels launches “Generation G” Campaign

Nashville-based hotel chain, Graduate Hotels, has unveiled its latest brand campaign, “Generation G,” aimed at celebrating the innate curiosity, adventurous spirit, and zest for life shared by its diverse community of guests. The campaign signifies a new milestone for Graduate Hotels and emphasizes the idea that regardless of age or background, everyone can be a … Continue reading “Graduate Hotels launches “Generation G” Campaign”

Bob Iger highlights Disney’s focus during Q3 call

The Walt Disney Company (NYSE: DIS) announced its third-quarter earnings on Wednesday, revealing a 4% increase in revenues, reaching an impressive $22.3 billion. CEO Bob Iger, who has been at the helm for the past eight months, shared the company’s achievements and outlined the path forward during the post-earnings call. Iger began by underscoring the … Continue reading “Bob Iger highlights Disney’s focus during Q3 call”

Symetra Life, WNBA GOAT Sue Bird urge Gen-Xers to breathe

In the midst of the uncertainty caused by the last few years, consumers have been experiencing anxiety and fear, leading to decision paralysis and inaction. Symetra Life Insurance aims to offer an antidote to these emotions by increasing trust, predictability, and reducing risk. To engage more Gen-Xers who feel increased pressure to protect their families … Continue reading “Symetra Life, WNBA GOAT Sue Bird urge Gen-Xers to breathe”

Baseball for All sends powerful message to girls

Over the past five years, the number of girls playing baseball has risen at all levels of the game. More women than ever are rostered for NCAA programs—most notably, Olivia Pichardo, who became the first woman to play for an NCAA Division 1 program.  Kelsie Whitmore’s signing with the Staten Island Ferryhawks made her one of the first women to … Continue reading “Baseball for All sends powerful message to girls”

Durable Goods signs Dominique DeLeon

Durable Goods has announced the signing of LA-based director Dominique DeLeon for commercials and branded content in the US market. DeLeon has worked on campaigns for notable brands such as Adidas, Sephora, Yves Saint Laurent, and L’Oreal, as well as music videos for Grammy Award-winning artists John Legend and Chance the Rapper. He has also … Continue reading “Durable Goods signs Dominique DeLeon”

State Street Advisors bring awareness to MDY Mid-Cap Cup Challenge

In golf, as in financial investments, the middle matters. A lot. Maybe even most.  Many investors think that large- and small-cap investments alone will provide them with broad market exposure, leading to a more successful portfolio. However, this approach overlooks the middle-of-the-market investments, which have outperformed large and small-cap investments over the past 30 years, … Continue reading “State Street Advisors bring awareness to MDY Mid-Cap Cup Challenge”

Be Like Mike makes a comeback in new Gatorade spot

From the mid-1980s to the mid-2000s no athlete owned brand endorsements and sports marketing more than Chicago Bulls legend Michael Jordan. Every championship ring “23” earned brought a new contract with Nike, Hanes, Upper Deck and of course, Gatorade. M.J., now 60 (wow), has held relationships with each of these brands for more than three … Continue reading “Be Like Mike makes a comeback in new Gatorade spot”

Chloé Zhao, Kiku Ohe unleash demons in Diablo IV trailer

Diablo IV, the next installment of the gothic video game series by Blizzard Entertainment, is building momentum and awareness for the game’s global launch on June 6, with this film from 72andSunny. Helmed by Oscar winner Chloé Zhao (Marvel’s Eternals, Nomadland) and co-director Kiku Ohe via production house Superprime, the film centers on in-game, non-playing … Continue reading “Chloé Zhao, Kiku Ohe unleash demons in Diablo IV trailer”

Venables Bell + Partners team with Stop AAPI Hate

It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities, has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of … Continue reading “Venables Bell + Partners team with Stop AAPI Hate”

27th annual Webby Award winners announced

The International Academy of Digital Arts & Sciences (IADAS) announced the Winners for the 27th Annual Webby Awards. Winners include companies, content and campaigns from Apple TV, Adobe’s, ESPN’s 30 for 30 Podcast, Headspace, Discord, Nike’s Just A/Run, Etsy, Disney’s TikTok, Pod Save America, Spotify’s Wrapped, Blokhaus, Mozilla’s IRL: AI in Real Life podcast, Verizon’s Halftime Show and Google Store; pop culture … Continue reading “27th annual Webby Award winners announced”

Mother LA promotes Jed Cohen to Co-ECD

Independent creative company Mother announced today that Jed Cohen has been elevated to Co-ECD of the Los Angeles office, alongside creative partner and Co-ECD Simon Bruyn, who was promoted to the role in 2021. Reporting to Joe Staples, CCO of Mother in the USA, Cohen and Bruyn will provide elevated creative leadership across the agency’s roster of … Continue reading “Mother LA promotes Jed Cohen to Co-ECD”