ESPN gets real with Fantasy Football

Fantasy Football isn’t just a test of your sports knowledge, it’s a test of your relationships; creating deeper community connections…even if a little smack talk is involved. At least that’s the premise beyond ESPN’s brand-new “Only in Fantasy” campaign which launches today and highlights the inherent humor of the game – from the unlikely rivalries … Continue reading “ESPN gets real with Fantasy Football”

ESPN: Expands One App, One Tap campaign from BSSP

After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s  #1 sports app.  “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

Paul Pierce Out at ESPN After Instagram Live Video

We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

Disney+ announces ad-supported tier prices

On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., which they say will deliver more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility … Continue reading “Disney+ announces ad-supported tier prices”

Compadre welcomes Patrick Jones as ECD

Creative marketing agency Compadre welcomes Patrick Jones as Executive Creative Director, Creative. Jones is an innovative brand storyteller who brings deep experience helming traditional, experiential, and transmedia campaigns for everything from Fortune 500 brand giants to blockbuster IP.  Jones will work closely with Curtis Doss, Executive Creative Director, Design, overseeing projects and campaigns for Compadre’s … Continue reading “Compadre welcomes Patrick Jones as ECD”

American Family shows Derek Jeter Grati2ude

American Family Insurance has created a new campaign especially meant to celebrate one of the greatest Yankees to ever play the game, Derek Jeter. ESPN is currently airing the seven-part documentary series The Captain, which provides a portrait of Jeter’s life and career on and off the baseball field. American Family Insurance is one of … Continue reading “American Family shows Derek Jeter Grati2ude”

BSSP welcomes next wave of creative talent

Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”

Creativity abounds as EDITBAR makes moves

Boston’s EDITBAR has announced the representation of three new editors whose work encompasses many genres with story at the heart of each collaboration. Jacks Genega, Louie Cohen and Jon Daniel bring their signature talent to the creative editorial company’s roster of Britt Bellamy – who made waves with her recent contribution to PUMA’s global campaign … Continue reading “Creativity abounds as EDITBAR makes moves”

Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian

Entrepreneur and investor, Alexis Ohanian landed in Cannes and headed to the Outfront Yacht to host a panel with Sophie Kelly, Senior Vice President of Whiskies at DIAGEO and Laura Correnti of Giant Spoon. The panel, timed to the anniversary of Title IX, focused on women’s empowerment in marketing and partnerships. Ohanian is a founding … Continue reading “Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian”

19th & Park’s body-positive campaign for Ashley Graham x Knix

Creative marketing and production company 19th & Park produced the launch campaign introducing the debut capsule collection from intimates and apparel brand Knix and supermodel/entrepreneur Ashley Graham. The exclusive collection, Ashley Graham x Knix, was inspired by Graham’s admiration for the art of various bodies and the idea that everyone should feel empowered to reveal … Continue reading “19th & Park’s body-positive campaign for Ashley Graham x Knix”

ViacomCBS, Microsoft, Al Jazeera among Telly winners

The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”

Durable Goods signs director Chris Applebaum

Durable Goods has signed director Chris Applebaum for commercials and branded content in the US. Applebaum’s creative imprint has shaped pop culture across three decades. The multiple MTV Award-winning, six-time Grammy Award nominee has directed 31 MTV #1 music videos for such artists as Miley Cyrus, Britney Spears, Selena Gomez, and Demi Lovato. His “Umbrella” … Continue reading “Durable Goods signs director Chris Applebaum”

Compadre welcomes producers Sean Maekawa and Tamara Gavric

Creative marketing agency Compadre welcomes Executive Producer Sean Maekawa and Senior Producer Tamara Gavric. Maekawa is a seasoned digital marketing leader in the entertainment space, specializing in integrated campaigns and content creation for clients such as Google, Warner Bros., Disney, ABC, ESPN, and Sony. Gavric adds senior producer experience in ​​digital production across advertising, entertainment … Continue reading “Compadre welcomes producers Sean Maekawa and Tamara Gavric”

Alkemy X adds director Laurence Thrush to roster

Award-winning global entertainment company Alkemy X has added director Laurence Thrush to its directorial roster. His unique cinematic style is infused with his diverse skillet as a filmmaker, shaping his stunning visual storytelling to transform everyday moments into poetic and breathtaking vignettes. Thrush thrives working with non-actors, uncovering authentic human moments and interactions making his … Continue reading “Alkemy X adds director Laurence Thrush to roster”

Discover Boating honors next gen of boaters in campaign

Discover Boating has teamed up with creative and media agency Cutwater, with offices in San Francisco and New York City, to launch a campaign honoring the next generation of boaters. With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. … Continue reading “Discover Boating honors next gen of boaters in campaign”

Rocket Mortgage Draft House goes Hollywood

The Rocket Mortgage Draft House returns and this time, it’s going Hollywood.  The Super Bowl champions Los Angeles Rams will operate their draft out of the Rocket Mortgage Draft House, a luxury Hollywood Hills home on a 67,000 square foot lot with spectacular views of the city. In addition, the Rocket Mortgage Draft House will … Continue reading “Rocket Mortgage Draft House goes Hollywood”

Discovery names Jon Steinlauf Future Chief U.S. Advertising Sales

Discovery, Inc. today announced that Jon Steinlauf will serve as the future Chief U.S. Advertising Sales Officer for Warner Bros. Discovery. Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group and having the … Continue reading “Discovery names Jon Steinlauf Future Chief U.S. Advertising Sales”

Public Record signs director Zoé Salicrup Junco

Brooklyn-based production and entertainment company Public Record has tapped film and commercial director Zoé Salicrup Junco for her first official US commercial representation.  Devoting her filmmaking career to unpacking the humanity of underrepresented communities, she crafts relatable works prioritizing compelling storytelling, diverse casting, and a visual style rooted in authenticity. Her accessible, yet emotionally raw … Continue reading “Public Record signs director Zoé Salicrup Junco”