ESPN: Expands One App, One Tap campaign from BSSP

After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s  #1 sports app.  “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

Paul Pierce Out at ESPN After Instagram Live Video

We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

IATSE and AMPTP reach tentative agreement

With a walk-out looming at 12:01 a.m. Monday, the International Alliance of Theatrical Stage Employees (IATSE) and Alliance of Motion Picture and Television Producers (AMPTP) have reportedly reached a tentative agreement on a new collective bargaining deal. The AMPTP is a trade association that represents major employers and producers of television and film including Walt Disney Studios, Warner … Continue reading “IATSE and AMPTP reach tentative agreement”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos

Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And it’s our Reel Ad of the Week. As the exclusive automotive partner of Marvel Studios’ Eternals, Lexus has dropped a marketing campaign today with a long-form video … Continue reading “Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos”

Shutterfly is making a thing out of new brand campaign

When was the last time you thought about Shutterfly? For me, it’s been a minute and I actually have a ton of photos stored there. Well, the leading e-commerce retail and manufacturing platform for personalized products, announced the launch of its new “Make it a Thing” integrated marketing campaign, which amplifies the brand’s new positioning, … Continue reading “Shutterfly is making a thing out of new brand campaign”

Meet the Queen of the Scream, Shriekfest Founder Denise Gossett

As we stand at the precipice of a new October, and in turn one of my favorite holidays Halloween, that means we are hours away from one of Reel 360’s favorite horror film festivals – Shriekfest International Horror/Sci fi Film Festival. Now in its 21st year, the festival is a mecca for independent horror filmmakers … Continue reading “Meet the Queen of the Scream, Shriekfest Founder Denise Gossett”

A chat with the director of horror short Intrepidus, Alex Greenlee

Intrepidus, a fabulous new horror short directed by writer Alex Greenlee debuted at the Oscar-Qualifying HollyShorts Film Festival last week. The film harkens back to great 1980’s monster in the woods films such as Friday the 13th. Starring Michael Horse (Twin Peaks, Call of the Wild), Justin Rain (Fear the Walking Dead, Blackstone), and Cha-tah … Continue reading “A chat with the director of horror short Intrepidus, Alex Greenlee”

A chat with Faryl Amadeus, writer, director and star of Mary Meet Grace

In Faryl Amadeus’ dramatic new short film, which moves quickly and fluidly from drama to thriller, Mary Meet Grace tells the story of a troubled young woman who gets a phone call from a stranger saying that the birth mother she never knew has died. She impulsively accompanies him into the desert to spread her … Continue reading “A chat with Faryl Amadeus, writer, director and star of Mary Meet Grace”

A chat with HollyShorts Co-Founder/Co-Director Daniel Sol

As we all know, last year was a bitch. We had a pandemic. We had quarantine. We had a pandemic. We had quarantine. Again. Mask on. Mask off. It was terrible. It was especially depressing if you’re a fan of independent films, which I am, and an even bigger fan of amazing film festivals that … Continue reading “A chat with HollyShorts Co-Founder/Co-Director Daniel Sol”

Fallon creates intimate portrayals of hockey fans in new NHL work for Disney

You know hockey is not for everyone. And the authentic new work from Fallon for the NHL on ESPN and ESPN+, as well as ABC and Hulu, not only shares that sentiment, it embraces it. The creative debuted last night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other … Continue reading “Fallon creates intimate portrayals of hockey fans in new NHL work for Disney”

Glen Landrum joins Harbor as Senior Audio Engineer

With an impressive audio career spanning more than 25 years, Glen Landrum joins Harbor’s growing commercial sound talent roster with immediate effect.  A renowned award-winning sound mixer for TV and radio commercials, he has worked on both long and short-form content for Sound Lounge, Lime NYC, Lower East Side, Servisound, and Henniger Digital Audio. Landrum … Continue reading “Glen Landrum joins Harbor as Senior Audio Engineer”

Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign

Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”

Devonta Smith moves into 11th season of Nissan’s ‘Heisman House’

Nissan’s beloved Heisman House is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new … Continue reading “Devonta Smith moves into 11th season of Nissan’s ‘Heisman House’”

ArtClass branches into Midwest with BicMedia Acquisition

Bicoastal production company ArtClass is expanding into the Midwest with the acquisition of Kansas City-based video agency BicMedia. Effective as of today, BicMedia will operate as the post-production department and Midwest hub of ArtClass, which also has offices in New York and Los Angeles.  Leveraging BicMedia’s full-service capabilities spanning live-action, animation, VFX, editing, and music … Continue reading “ArtClass branches into Midwest with BicMedia Acquisition”

Framestore: Lawrence Jones joins New York Studio

Oscar-winning creative studio Framestore announced today the appointment of Lawrence Jones as Creative Director, Realtime Supervisor in a move to expand the creative leadership team across Immersive and VFX departments in New York. Reporting to New York’s Managing Director Charles Howell and Head of Immersive, US Christine Cattano, Jones will work closely with clients, as … Continue reading “Framestore: Lawrence Jones joins New York Studio”

72andSunny: Bolsters leadership team

72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker, Creative Director.  “As we continue to build our team, we seek fearless leaders who embody creative excellence and empower those around them to reach for … Continue reading “72andSunny: Bolsters leadership team”

Cleveland Indians change name to Guardians

Going… going…. gone. The Cleveland Indians name, which has been in existence since 1915, is outta here. Today, the Cleveland MLB team officially has its new name to The Guardians. The team made the announcement through a video posted to its Twitter account. The new video, narrated by Tom Hanks (Why not Cleveland son, Drew … Continue reading “Cleveland Indians change name to Guardians”