DDB network claims a pride of Lions at Cannes
The concepts for “Exclusive the Rainbow” and “Trolling is Ugly” are worth the praise alone, but the executions are also exceptional. So far this week, DDB and its specialty
The concepts for “Exclusive the Rainbow” and “Trolling is Ugly” are worth the praise alone, but the executions are also exceptional. So far this week, DDB and its specialty
Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect Fit,
“These days, I’m trying to stay in top shape for work. So, when I see a beer I can’t help but squint my eyes and imagine a treadmill.” No, that’s
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and that
“Small businesses are started by someone with a dream.” The new UPS campaign, coinciding with The Masters, shines a spotlight on how true that statement is. Developed by The Martin
Los York, the creative studio celebrating its most successful year in its ten-year history, announces the addition of Nikki Peddie to its leadership team as Head of Brand Partnerships, a
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
That was a helluva game. Talk about a nail-biter. 60 minutes of actual playing time and over 4 hours of snacking, watching, and drinking. Yes, Super Bowl LVIII lived up
Volkswagen has released the extended cut of “An American Love Story” as part of its commemoration of 75 years in America and anticipation for Super Bowl LVIII. Directed by Lance
CrowdStrike, the leading cybersecurity company, is set to make its mark once again at the Super Bowl with a thrilling new commercial titled “The Future.” In this highly anticipated ad
Booking.com is rolling out a new ad campaign featuring award-winning actor, producer, and writer Tina Fey (SNL, Mean Girls, 30 Rock). The campaign, set to debut during the “Big Game”
Former Global Chief Creative Officer at Omnicom Group’s DDB, Ari Weiss is embarking on his next venture: the launch of an independent advertising agency named Quality Experience (QX). Weiss assumes
In a yogurt industry dominated by calorie counts and fat percentages, noosa is flipping the script, quite literally, with its latest campaign titled “Flavour From Down Under.” The Aussie-style yogurt
The box office saw a surge in activity during the second weekend of 2024, as three new wide-release movies provided audiences with diverse options for their first cinematic experience of
Some people love Apple. And some people hate Apple. For 2023, the Reel 360 News Team fell on the love side as the brand has been crowned as Reel 360
Cardinal du Four, 21 Rébellion, the acclaimed additive-free Armagnac, has announced a strategic partnership with the Los Angeles Rams. This collaboration aims to create a unique blend of marketing initiatives
Skincare leader DermapenWorld, headquartered in Australia, and creative agency Cutwater are introducing a groundbreaking brand platform and global campaign. Focused on the burgeoning microneedling market, the campaign caters to a
ADP has joined forces with Arnold Worldwide for a creative collaboration aimed at reshaping perspectives on adapting to workplace changes. The brand campaign seeks to raise awareness and underscore ADP’s
The SAG-AFTRA strike is officially over and now things can get “back to normal” just in time for the holiday season. Disney/Marvel marked the beginning of the season with the MCU’s