Los York, the creative studio celebrating its most successful year in its ten-year history, announces the addition of Nikki Peddie to its leadership team as Head of Brand Partnerships, a newly established role aimed at fostering collaboration and driving growth.
With a wealth of experience in marketing and advertising, both nationally and internationally, Peddie brings a unique perspective to Los York. Beginning her career in London at global network agencies Leo Burnett and AMVBBDO, she honed her skills working with renowned brands such as Sainsbury’s, McDonald’s, and P&G. Over the past seven years, Peddie has been instrumental in driving success within independent agencies in Los Angeles, particularly in the tech, entertainment, and wellness sectors.
“Nikki is a seasoned global marketing expert with a proven track record of success across diverse industries,” said Epstein, a representative of Los York. “Her appointment signifies our commitment to delivering exceptional value to our clients and fostering meaningful partnerships. Nikki will play a pivotal role in aligning our creative output with client objectives, ensuring that we continue to exceed expectations and drive tangible business results.”
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“I am delighted to join Los York as Head of Brand Partnerships and embark on this exciting new chapter,” expressed Peddie. “My passion lies in cultivating authentic connections and collaborating closely with clients to address their business challenges effectively. I look forward to leveraging LOS YORK’s dynamic vision and established client base to drive growth and forge lasting partnerships that will shape our future success.”
Despite the challenges faced by the advertising industry in 2023, Los York experienced unprecedented growth, expanding relationships with existing clients and welcoming prestigious new brands into its portfolio. Notable additions include Motorola, Stellantis, Teva, Logitech, 23andMe, Under Armour, and Disney.
As Los York continues to capitalize on this momentum in 2024, Peddie’s appointment underscores the studio’s commitment to providing comprehensive end-to-end solutions for clients. Her addition follows a series of strategic hires aimed at enhancing the studio’s capabilities, including Brand Partner Jamie Samuel and Global Creative Director Kevin Cabuli.
Reel 360 News wishes Nikki the best of luck at Los York.
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