Cardinal du Four, 21 Rébellion, the acclaimed additive-free Armagnac, has announced a strategic partnership with the Los Angeles Rams.
This collaboration aims to create a unique blend of marketing initiatives and premium event integrations to foster a deeper connection between Rams fans and the distinguished Cardinal du Four brand.
As part of this multi-year partnership, Cardinal du Four will develop exclusive marketing and advertising content, along with curated premium events, enhancing the overall fan experience. The luxury French alcohol brand will serve as the presenting sponsor for the Rams Milestones social media series, aligning with significant moments in the Rams’ journey throughout the season.
REELated:
Fans attending Rams game days at SoFi Stadium can expect to encounter Cardinal du Four branding messages through digital displays, creating an immersive and memorable experience.
With a commitment to spotlighting the Armagnac region of France, known as “France’s Best Kept Secret,” Cardinal du Four, led by Christophe Namer, a 20-year veteran in the wine and spirits industry, is poised to bring curated and sensory-rich experiences to sports and entertainment enthusiasts.
“We’re thrilled to align with the Los Angeles Rams. This multi-year partnership will bring the brand in front of sports and entertainment enthusiasts with curated, thoughtful and memorable sensory experiences,” expressed Namer.
Jennifer Prince, Chief Commercial Officer of the Los Angeles Rams, added, “We look forward to teaming up with Cardinal du Four to enhance gamedays and beyond for our fans. Through both premium events and dynamic content, the alcohol will elevate many of our signature moments.”
This collaboration marks a significant step for the brand as it extends its reach into the sports and entertainment arena, aiming to provide unique and delightful experiences for fans of both the brand and the Los Angeles Rams.
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