Booking.com is rolling out a new ad campaign featuring award-winning actor, producer, and writer Tina Fey (SNL, Mean Girls, 30 Rock). The campaign, set to debut during the “Big Game” on February 11, aims to showcase the freedom and diversity of travel experiences available through Booking.com.
The campaign, titled “Book Whoever You Want To Be,” builds on the success of Booking.com’s previous Booking.yeah campaign and emphasizes the evolving desires of travelers to explore different facets of themselves during their vacations. With just a touch of a button, travelers can discover millions of places to stay on Booking.com, ranging from hotels and vacation rentals to unique properties.
In the spot, Fey takes center stage, embodying various personas and travel alter-egos, highlighting the message that travelers can choose who they want to be each time they embark on a journey. Comedic cameos from actors Glenn Close, Jane Krakowski, and Jack McBrayer add to the campaign’s humor and charm, underscoring the variety of properties available on Booking.com. Watch below:
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“Booking.com is on a mission to make it easier for everyone to experience the world,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “This year’s Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the U.S. and the globe. The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travelers.”
Developed by Zulu Alpha Kilo, with media strategy and planning managed by Mindshare, the integrated campaign will span across TV, audio streaming, online, and social channels. It features a mix of :30 and :15 second commercials, including the highly anticipated “Big game” spot starring Tina Fey. Additional spots include “Sasquatch Tina Fey books a cabin” and “Influencer Tina Fey books a boutique hotel,” offering a glimpse into the imaginative possibilities of travel.
As travelers seek to embrace their inner protagonists and travel alter-egos, Booking.com stands ready to provide a diverse range of trip possibilities and accommodations, from sleek city hotels to cozy cabins and treehouses. With Early 2024 Deals offering discounts starting at 15%, travelers can embark on their next adventure with confidence and excitement.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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