Marketing Arm takes lead on State Farm from DDB

DDB Chicago just got a lump of coal in its stocking courtesy of State Farm. State Farm, which wields a $615 million account, has given the creative lead to Omnicom’s The Marketing Arm while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline. The relationship dates back to 1939. Keith … Continue reading “Marketing Arm takes lead on State Farm from DDB”

One Warm Coat selects Evins as Marketing AOR

One Warm Coat, one of the nation’s leading independent coat drive organizations, announced today that it has named New York-based Evins Communications Ltd. as its public relations agency of record. One Warm Coat is a national non-profit organization that works to provide a free, warm coat to any person in need, and supports individuals, groups, … Continue reading “One Warm Coat selects Evins as Marketing AOR”

Avocados: Partners with NatureSweet, Shuman Farms

Avocados From Mexico (AFM) is inspiring shoppers to fuel up on freshness this summer with a new promotional campaign in partnership with NatureSweet Tomatoes and Shuman Farms RealSweet Vidalia Onions. Coast to coast, fresh produce stars in savory seasonal dishes, and AFM’s summer program combine the deliciousness of avocados, tomatoes, and onions to get shoppers sizzling … Continue reading “Avocados: Partners with NatureSweet, Shuman Farms”

HMC releases Hispanic Marketing Guide

The diverse Hispanic community is the driving force behind shifts in the American demographic landscape and in popular culture.  As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. … Continue reading “HMC releases Hispanic Marketing Guide”

Tim Jones named Grey, Pharma CCO

Justine Armour, Chief Creative Officer of Grey New York, today announced that Tim Jones is joining the agency as Chief Creative Officer, Pharma, the fast-growing global practice serving many of the world’s largest pharmaceutical companies and leading brands. “We are thrilled to welcome Tim to Grey. He has a reputation as an inspiring leader and a history … Continue reading “Tim Jones named Grey, Pharma CCO”

Harmon Bros. simplifies life and pancakes for Kodiak

Social media ad agency Harmon Brothers has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers have dropped a new campaign called “Simplify Your Life” for Kodiak Cakes, a family company based in Park City, Utah. The new … Continue reading “Harmon Bros. simplifies life and pancakes for Kodiak”

CarMax, Martin Agency want us to love our car

Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is a … Continue reading “CarMax, Martin Agency want us to love our car”

Match Marketing ramps up creative leadership

North American consumer engagement agency Match Marketing Group announced today the appointment of two senior creative hires as it continues to build a strong leadership team in the U.S. and Canada: Eric Moncaleano, Executive Creative Director, North America; and Gary Westgate, VP, Head of Creative, Canada.  “We’re thrilled to have Eric and Gary join the Match team,” … Continue reading “Match Marketing ramps up creative leadership”

Aaron Rodgers, ‘jelly’ agent return in State Farm work

Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers … Continue reading “Aaron Rodgers, ‘jelly’ agent return in State Farm work”

Carmichael Lynch debuts new campaign for U.S. Bank

More and more in this intense racially-charged climate we exist in, brands are not only embracing diverse groups and their stories, the are allowing them to become their superpower. That diverse superpower, which is a part of the American fabric, is now also on display in a lovely new campaign from U.S. Bank and Carmichael … Continue reading “Carmichael Lynch debuts new campaign for U.S. Bank”

Concept Farm lands rebranding project for Kearny Point

Agency to lead strategy and creative for the historic shipyard, now reborn as a center for pioneering companies of new economy Congrats are in order for Ad Age’s Small Agency of the Year winner Concept Farm. The independent, full-service marketing agency announced yesterday that it has been awarded a large project by Hugo Neu Corporation … Continue reading “Concept Farm lands rebranding project for Kearny Point”

Ten-Hut! DDB Chicago lands The Army as an account

Contract rumored to be worth $4 billion over next 10 years Look alive, maggots… err, Chicago. DDB Chicago has landed the lucrative United States Army as an account. According to Ad Age, the Chicago-based agency will spin off a new dedicated shop much like it did for McDonald’s with We Are Unlimited. Sources say, the … Continue reading “Ten-Hut! DDB Chicago lands The Army as an account”

Land O’Lakes celebrates female farmers with She-I-O

“Old MacDonald” becomes “She-I-O” as Land O’Lakes champions women dairy farmers   History was rewritten as “herstory” today as a classic children’s song “Old MacDonald Had a Farm,” got a makeover for the modern age. Vocal powerhouse and soul songstress Maggie Rose and Grammy Award-winning Warner/Chappell songwriter Liz Rose collaborated to reimagine the song, introducing … Continue reading “Land O’Lakes celebrates female farmers with She-I-O”

Laughlin Constable launches new Fleet Farm campaign

Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer   Milwaukee-based Laughlin Constable has dropped a whole new lexicon of seasons for client Fleet Farm. The new “Seasons” campaign for the 63-year-old midwest retailer celebrates the idea that Fleet Farm has everything you need for every season of … Continue reading “Laughlin Constable launches new Fleet Farm campaign”

REEL MINN: Carmichael Lynch research reveals fake content influencers

(Minneapolis – 01 May 2018) Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York. A Trust and … Continue reading “REEL MINN: Carmichael Lynch research reveals fake content influencers”

State Farm to consolidate business with Omnicom

State Farm will have the McDonald’s agency business model with possibly a couple of co-op vendors on the side to go, according to a report in Adweek. Taking a page from the fast food giant’s playbook, the St. Louis-based the country’s largest insurance provider is reportedly in the process of consolidating a majority of its … Continue reading “State Farm to consolidate business with Omnicom”

WPP helps rebrand Walgreens pharmacy

Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS recently … Continue reading “WPP helps rebrand Walgreens pharmacy”

Squeak E. Clean scores three Super Bowl LV spots

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”

Wayne and Garth are back in Uber Eats Super Bowl spot

The Super Bowl was made for Super Bowl parties. Except this year. But that doesn’t mean we can’t order from Uber Eats and party on. You know, like Wayne and Garth. Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic Saturday … Continue reading “Wayne and Garth are back in Uber Eats Super Bowl spot”

Tide gets a little dirty with Jason Alexander

Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a daily … Continue reading “Tide gets a little dirty with Jason Alexander”