ADP has joined forces with Arnold Worldwide for a creative collaboration aimed at reshaping perspectives on adapting to workplace changes.
The brand campaign seeks to raise awareness and underscore ADP’s crucial role as a pioneering force in instilling confidence in the dynamic world of work.
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The inaugural spot of the campaign, titled “25th Hour – the next anything!”, envisions a world where an extra hour per day leads to surging solar stocks, extended lunch breaks, company-wide power naps, and potential impacts on overtime hours. In a world where anything can happen, ADP stands as a consistent, trusted partner amidst the shifting landscape. Watch below:
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Gus Blanchard, Chief Marketing Officer at ADP, stated, “ADP helps businesses of all sizes navigate the predictable and unpredictable with ease and confidence.” He emphasized that presenting the message in a light-hearted and humorous manner serves as a memorable reminder of ADP’s unwavering role as a trusted partner in the face of changes affecting the world of work. ADP continues to be a leader in providing HCM solutions, armed with cutting-edge, data-driven technology and a remarkable legacy of innovation through various chapters of workplace transformation.
Arnold Worldwide’s creative collaboration with ADP explores the concept of certainty in seemingly impossible scenarios, addressing the constancy of change in the workplace and highlighting how forward-thinking technology platforms like ADP are evolving their products and solutions.
James Bray, Executive Creative Director at Arnold, reflected on the unpredictable nature of work, stating, “Anything can change the way we work. We’ve all witnessed it. Adapting to these unexpected circumstances can nearly be impossible without an HR partner that’s seen just about everything and can help you adjust to almost anything… even something as outlandish as a massive solar phenomenon that slows the earth’s rotation, adding another hour to the day.”
The campaign seamlessly blends creativity and humor while emphasizing the expertise of an industry leader who equips businesses with the necessary tools and insights to navigate the world of work with confidence.
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