TMA (The Marketing Arm), the agency that creates cultural resonance for brands, announced today two talent moves that further strengthen its executive leadership. Erin Wasson, currently EVP Growth and Development,
Tuesday morning members of The Writers Guild West (WGA) and East (WGA East) put down their pencils, closed their laptops, picked up picket signs and in enthusiastic solidarity, picketed in
The Marketing Arm (TMA), an agency specializing in creating cultural resonance for brands, today announced its President Trina Roffino has been promoted to CEO, effective immediately. Andrew Robinson, who previously held
Undoubtedly, everyone is familiar with the Uber Eats “Uber Don’t Eats” celebrity-rich campaign which debuted during the Super Bowl and which touted the service’s delivery of non-food items. But what
Uber has revolutionized the way people move, with a long history of providing effective solutions focused on key life moments. Yet, a majority of rides happen on UberX despite an
Papa Murphy’s Take ‘n’ Bake Pizza is thrilled to announce the return of the Triple Pepp Pizza nationwide starting today. The beloved pizza originally launched in 2020 and was so
As Advance Auto Parts prepares to celebrate its 90th “Advanceiversary” this summer, the brand is launching a category first: a brand campaign featuring its No. 1 fan, Ed (Eduardo) Vance,
Republic Editorial announces the consolidation of its sister companies – production arm Threaded Pictures and animation/design arm Infinite Fiction – under the banner of Republic. The move rebrands the studios as Republic Productions and Republic Design, and fully integrates them
Papa Murphy’s, the leading “take and bake” pizza brand, is launching its first brand campaign in years and first work from its new creative agency partner, our friends at The
Last year, Advance Auto Parts helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard)
We are now 100 days – yeah, 100 – from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we
Republic Editorial announces the addition of seasoned Flame Artist / Colorist Bryan Bayley and Creative Editor Shaddai Berron. The two joined the team in early summer and have already collaborated
Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and
The Super Bowl was made for Super Bowl parties. Except this year. But that doesn’t mean we can’t order from Uber Eats and party on. You know, like Wayne and
Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s
LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise. Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and
This Reel Ad of the Week is the bomb. Literally. On Sunday, DieHard brand batteries delivered big time. For the first time, Advance Auto Parts, Inc. brought together DieHard the
Yesterday, Omnicom Group Inc. held its quarterly conference call to review the holding company’s first quarter financial results. In between announcements about the company’s diluted net income and the impact
It seems like just yesterday that we were reporting on Jussie Smollett’s alleged attack in Chicago. Actually, it was 300 or so days ago. The Empire celebrity was one of
Chicago video content agency Bottle Rocket Media fuels traditional expertise with DIY spirit. Guided by a pair of visionaries who met while working at the Oprah Winfrey Show, the company
