“Small businesses are started by someone with a dream.” The new UPS campaign, coinciding with The Masters, shines a spotlight on how true that statement is.
Developed by The Martin Agency, the campaign’s centerpiece is a film titled ‘Two Dreams,’ which highlights the story of Sam Shockley – a veteran who lost both of his legs in Afghanistan. After 60 surgeries, he just wanted to play golf again.
Thanks to small business owner Deryck Jernigan, Sam can do just that. Deryck owns SoloRider, a company that creates single-rider golf carts meant to get players with disabilities back onto the links.
‘Two Dreams’ encapsulates the essence of UPS’ ‘Be Unstoppable’ platform, emphasizing the role of small businesses in empowering communities and fulfilling dreams. By showcasing SoloRider and its founder, Jernigan, the campaign underscores UPS’ commitment to supporting small business owners and fostering inclusivity. Watch below:
REELated:
In addition to raising awareness, UPS is taking tangible steps to promote accessibility in golf. By purchasing two SoloRiders and donating them to golf courses lacking accessibility options, UPS is facilitating greater inclusivity in the sport and expanding opportunities for players with disabilities, like Sam Shockley, a veteran who lost both legs in Afghanistan and found solace in golf thanks to SoloRider.
The campaign aligns with UPS’ broader initiatives to uplift diverse-owned businesses, with over $1.5 million in grants already donated. Partnerships with influential entities like New York Fashion Week, Hypebeast Ltd, and Complex Networks further underscore UPS’ dedication to empowering small businesses. Watch below:
The campaign’s message resonates deeply, highlighting the transformative power of small businesses and their ability to make dreams a reality. Through partnerships and initiatives like these, UPS continues to champion diversity, inclusion, and progress in communities across the country.
CREDITS:
BRAND: UPS
- Betsy Wilson, VP, Digital Marketing and Brand Management
- Kellie Streat, Director, US Digital Marketing & Brand Partnerships
- Valentina Makrides, Manager, US Advertising
- Nevin Ergul, Supervisor, US Advertising
- Aaron Jarvis, Manager, US & Global Sponsorships
AGENCY: The Martin Agency
- Danny Robinson, Chief Executive Officer
- Jerry Hoak, Chief Creative Officer
- Britta Dougherty, EVP, Executive Partner, Global
- Jordi Martinez, Executive Creative Director
- Alberto Orte, Group Creative Director
- Kevin Ragland, Creative Director
- Sydney Aloe, Art Director
- Kelsey Whipple, Copywriter
- Rique Santiago, Design Director
- Jo Giraldo, Designer
- Nicole Lederman, Executive Producer
- Marjorie Fajardo, Producer
- Aspen Blum, Account Director
- Elizabeth Jones, Account Director
- Emilee Lampert, Account Supervisor
- Jessica Lockwood, Account Supervisor
- Yue Yu, Account Executive
- Savannah McCarthy, Account Executive
- Jesse Brandt, Associate Director, Business Affairs
- Chris Carter, Business Affairs
- Scott Powell, Associate Director, Business Affairs
- Kelly Clow, Associate Director, Financial Affairs
- Ben Safchuk, Strategic Planner
- Lauren Brennan, Director, Cultural Impact Communications
- Kenia Najera, Senior Cultural Impact Specialist
- Alexa Niggles, Senior Project Manager
- Claire Jones, Senior Project Manager
- Nancy Foltz, Proofreader
- Allison Titus, Proofreader
- Josh Poteat, Proofreader
PRODUCTION COMPANY: Magna Studios
- Haley Elizabeth Anderson, Director
- Nick Fuller, EP
- Davud Karbassioun, EP
- James Sorton, EP
- Clark Farrell, Director of Production
- Maximilliann Simpson, Producer
- Alexandria Hill, Production Supervisor
- Cristina Arevalo, Commercial Coordinator
- Jeremy Haak, 1st AD
- Ariel Ortiz, 2nd AD
- Tehillah De Castro, DOP
- KC Kennicut, Cam Operator
- Paul Armstrong, 1st Assistant Camera
- Andrew Davis, 2nd Assistant Camera
- David Gleason, DIT
- Juan Rocha, Grip
- Paul Carroll, Grip
- Steven Williams, Grip
- Juan Romero, CLT
- Elizabeth Beck, Production Designer
- Angela Angel, HMU
- Jalondra Jones, Stylist
EDIT/POST/VFX: The Lost Planet
- Casey Cayko, Producer
- Federico Brusilovsky, Editor
AUDIO/MUSIC/SOUND: Grayson Music
MEDIA AGENCY: GroupM
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