CrowdStrike, the leading cybersecurity company, is set to make its mark once again at the Super Bowl with a thrilling new commercial titled “The Future.”
In this highly anticipated ad created by its internal agency redbird, CrowdStrike showcases its AI-powered cybersecurity heroine, Charlotte, as she confronts modern cyber adversaries on a futuristic frontier, ensuring the safety of businesses and citizens alike.
Scheduled to air during the two-minute warning in the first half of the game, “The Future” presents a stylized portrayal of the classic Western theme, depicting a showdown between good and evil in a digital Wild West. In this narrative, Charlotte harnesses the power of the AI-native CrowdStrike Falcon® XDR platform to swiftly detect and neutralize cyber threats, embodying CrowdStrike’s commitment to securing the future of the digital landscape.
Other companies that worked on the spot include collaboration with talented industry leaders Howdy Sound, Lime Santa Monica, Nice Shoes, RadicalMedia, Union Editorial and Zoic Studios. Watch the extended version directed by award-winning director Tarsem Singh below:
REELated:
“Cyberattacks are an existential threat for every organization on the planet. The speed, scale and potential business disruption of today’s attacks can make cybersecurity feel like the Wild West,” said Jennifer Johnson, chief marketing officer at CrowdStrike.
Johnson adds, “We pioneered the adversary-focused approach to cybersecurity, unmasking today’s ‘outlaws’ and arming organizations with modern, AI-powered protection to stop breaches and bring order to the threat landscape. As the cybersecurity leader and industry innovator, we’re continuing to blaze a trail and bring cybersecurity mainstream by telling our story on one of the world’s biggest advertising stages.”
CrowdStrike’s decision to advertise during the Super Bowl for the second consecutive year underscores its commitment to mainstreaming cybersecurity awareness on a global scale. Last year, the company’s commercial depicted how it would have prevented history’s most infamous breach, showcasing its dedication to staying ahead of evolving threats.
Based in the U.S. with a global presence, CrowdStrike serves over 23,000 customers worldwide, offering industry-leading cybersecurity solutions powered by its AI-native Falcon XDR platform. The company’s innovative approach, coupled with its elite incident response and threat intelligence teams, positions it as a trusted partner in the fight against cyber threats.
As CrowdStrike continues to blaze a trail in the cybersecurity landscape, “The Future” represents not only a Super Bowl commercial but also a testament to the company’s unwavering commitment to securing our digital future in the face of ever-evolving cyber threats.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
CREDITS:
BRAND/AGENCY: CrowdStrike / redbird
- CEO: George Kurtz
- CMO: Jennifer Johnson
- VP Brand: Jessica Meyers
- Executive Creative Director: Doug Finelli
- Executive Producer, Media: Zandy Ariss
- Brand Strategy Director: Molly Thornton
- Creative Director: Jeff Gelberg
- Associate Creative Director: Allie Kohr
- Associate Creative Director: Grace Friedman
- Associate Creative Director: Marcus Johnson
- Brand Media Director: Jeff Taylor
- Sr. Brand Manager: Sara Clark
- Brand Manager: Heather Garrich
- Senior Counsel: Katherine Neumon
MEDIA AGENCY: Nice + Company
- Co-Founder: Tim Nice
- Co-Founder: Kelly Nice
- President: Darren Fitzgerald
- Media Director: Eric Daudenarde
- Vice President: Eric Coolbaugh
- Associate Media Director: Kellyn Lopes
- Assistant Media Planner: Hannah Higdon
EDIT: Union Editorial
- Executive Producer: Vicki Russell
- Editor: John Bradley
- Assistant Editor: Katie Allison
AUDIO: Lime Studios
- Audio Mixer: Zac Fisher
- Austin Assistant: Klaudia Bennett
- Executive Producer: Susie Boyajan
- Voice Talent: Sam Williamson
COLOR: Nice Shoes
- Senior Colorist: Gene Curley
- Producer: Paul DeKams
- Color Assists: Tom Tomlinson, Matthew Annitto
- Head of Production: Andrew Pandolfino
- Executive Producer: Jason Farber
SOUND DESIGN: Howdy Sound
Sound Designer: Dusty Albertz
VFX: Zoic
- Creative Director: Julien Brami
- VFX Supervisor: Julien Brami
- DFX Supervisor: Jonathan Vaughn
- Comp Supervisor: Jeremy Price
- CG Supervisor: Tim Francisco
- Animation Supervisor: Patricia Binga
- Asset Supervisor: Pascual Cervera, TJ Grant
- Rigging Supervisor: Noah Schnapp
- Lead Asset Artist: Casey Reuter
- Asset Artists: Sinjin Treharne, Jase Brown, Pascal Polic,Venkat Vemula, Bruce Hiley
- Animators: Denny Bigras, Anouchka Farrenc
- Lighting Lead: Alec McClymont
- Dynamics Supervisor: Jonathan Nelson
- Dynamics Artist: Nicolas Fournier Gosselin
- CFX Supervisor: Mario Pillet
- CFX Artist: Yann Vanlerberghe
- Rigging Artist: Drew Womble
- Compositors: Brandon McMenamin, Fumi Mashimo, Hesham Hammoud, Nadine Blackler
- Tracking & Layout Supervisor: Zak Johannsen, Ryan Lorie, Philip Rosado
- Layout Lead: Troy Summerset
- Tracking & Layout Artists: Steve Kazun, Alan Christoffersen, Robert Cvengros, Fran De Vries
- Roto & Paint: Einer Lopez, Chris Lucas, John Sagris, Donaji Suniga Rojas
- Storyboard Artist: Chris Donaldson
- Concept Artist: Paul Mellender
- Editor: Andrew Renfro
- Previs Artist: Lochlon Johnston
- Executive Producer: Jason Cohon
- Executive Producer/HOP: Sabrina Harrison-Gazdik
- VP Production: Nick Vassil
- VFX Producer: Mike Kruk, Sabrina Harrison-Gazdik
- Coordinator: Josh Modglin, Kelly Parrenas
- IO: An Dang, Marcus Lane, Kenn Roessler
- Flame Finishing: Julien Brami
PRODUCTION COMPANY: RadicalMedia
- Director: Tarsem Singh
- Executive Producer: Frank Scherma
- Producer: Susan Agostinelli
- Staff Producer: Tracie Mochizuki
- Director of Photography: Brendan Galvin
- Production Designer: Ged Clarke
- Costume Designer: Zelda Sellars
- Production Designer Assistant: Finian Clarke
- Spain Production Service: Goodgate
TALENT
Crowdstrike Employee (Charlotte): Rose Wardle
ORIGINAL SCORE
- Composer: Douglas Fischer
- Composition: Showdown
For all of Reel 360 News’ Super Bowl coverage, click here.
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