Former Global Chief Creative Officer at Omnicom Group’s DDB, Ari Weiss is embarking on his next venture: the launch of an independent advertising agency named Quality Experience (QX).
Weiss assumes the role of Founder and Creative Chairman, accompanied by new partners Colleen Leddy, Cristina Reina, and Dan Gonda, who will serve as Chief Strategy Officer, Chief Creative Officer, and Chief Executive Officer, respectively. Quality Experience is founded on the fundamental belief that “Experience is everything and everything is an experience.”
“We’re not talking just experiential marketing; at Quality Experience, we believe all aspects of advertising should be looked at as experiences. It raises the stakes in everything we do. It drives us to look at every interaction with a brand as an opportunity. This requires a simple idea that can flex and connect, adding value across thousands of touchpoints,” says Weiss.
In an era inundated with tens of thousands of daily messages, Quality Experience seeks to differentiate itself by crafting experiences that consumers actively seek out. They prioritize ensuring that every experience is fulfilling for both consumers and creators alike. With a blend of top-tier talent, strategic and emotional design, and cultural awareness, Quality Experience endeavors to produce work that resonates and delivers results.
To guide ambitious brands on this transformative journey, Weiss has assembled a team of progressive creative thinkers:
- Colleen Leddy, joining as Partner and CSO, brings over a decade of experience from Droga5, where she served as CSO. Her integrated thinking has amplified the impact of campaigns for renowned brands like Under Armour, The New York Times, JP Morgan Chase, Mailchimp, and Meta.
- Cristina Reina, appointed as Partner and CCO, previously held roles as Global Executive Creative Director and Head of Art at McCann North America. She has been instrumental in developing innovative pieces for brands such as Microsoft, Smirnoff, and Verizon.
- Dan Gonda, assuming the role of Partner and CEO, brings over 20 years of industry experience, including a decade at Droga5 where he served as CEO. His leadership will oversee agency operations and strategy, drawing from his extensive background working with major brands across various categories.
Watch the launch video below:
REELated:
Commenting on this new venture Leddy said, “The advertising landscape has changed immensely over the past few years. Linear stories have less value than ever before. Consumers are bombarded with endless content that they’re quick to ignore, and most brands fight back with short-term PR spikes and culture grabs that don’t always build brand value over time. But, if you create a quality experience for consumers by treating every interaction as an opportunity, you earn their attention, affinity, and loyalty.”
“The most impactful impressions are the ones you don’t pay for,” adds Reina. “Those impressions require breakthrough creative thinking that connects emotionally and provides value for an audience beyond informing them of what a product or service does. This is not about being loud and repetitive; it’s about showing up in—or, better yet, creating–culture. This is the very definition of modern creativity.”
“It’s rare that you get a group like this together,” notes Gonda. “And it’s even more rare that talent usually reserved for the global C-suite will actually work on a client’s business every day. We’re excited to roll up our sleeves and build this agency for purpose in 2024 and beyond.”
Reel 360 News Team wishes the Quality Experience team the best of luck.
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