With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to
Pepsi has unveiled a Christmas campaign featuring rapping sensation Cardi B as a badass Santa. Delivering money to the world in a flying car, the ad is the direct opposite
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief,
Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO
The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won’t talk about Michael. No. Now we can add comedian/actor
Get ready for an unprecedented culinary experience as SunChips launches its latest innovation: Solar Eclipse Chips. Joining the ranks of iconic mashups like the sun and the moon, as well
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
The 2024 Costume Designers Guild Awards (CDGA) honored outstanding achievements in costume design across film and television, with Barbie, Poor Things, and Saltburn emerging as winners. Jacqueline Durran, the costume
Arnold Worldwide upgraded its team with two additions, enhancing its Account Services and Strategy departments with their expertise. Andrew Krensky rejoins Arnold as Managing Director after more than a decade
Starry, the latest lemon-lime sensation from PepsiCo, is set to make its Super Bowl debut with a groundbreaking commercial starring Ice Spice, the GRAMMY-nominated hip-hop star. The commercial, created and
After 23 years of iconic Super Bowl appearances, Doritos is shifting the spotlight to showcase its latest innovation: Doritos Dinamita. The fiery new addition to the Doritos family will make
Another Country Detroit has promoted Joe Philips to the role of Creative Director. Philips has been serving as Creative Director of Sonic Branding and Composer for Another Country Detroit for
VIZIO takes a bold leap into the future with its groundbreaking campaign, “Watch us,” in collaboration with David&Goliath (D&G). The campaign marks a pivotal moment for VIZIO, signaling a brand
Production company, Hey Wonderful, has proudly announced the signing of action-comedy director Cassandra “Cassie” Brooksbank for commercials and branded entertainment. Brooksbank, known for her dynamic and rule-breaking approach to filmmaking,
The American Advertising Federation (AAF) has revealed the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). This year’s honorees include six industry luminaries and corporate icon AT&T. The
Colle McVoy has announced the appointment of Ciro Sarmiento as its new Chief Creative Officer. Effective immediately, Ciro brings his wealth of experience and creative vision to the agency, following
Station Film has announced the addition of acclaimed director Paul Iannacchino to their team for commercial representation. Known for his versatility and an impressive portfolio of high-profile experiential campaigns, Iannacchino’s
American Family Insurance has garnered impressive results with its “Life’s Better” advertising campaign, which builds upon the brand’s long-standing “Insure Carefully. Dream Fearlessly.” platform. Launched in April, this campaign reimagines
In a world where coffee orders have become increasingly complex and intricate, Peet’s Coffee, a brand that played a pivotal role in pioneering the craft coffee revolution in the United
Swell Music + Sound, the Bay Area studio specializing in original music, sound design, sonic branding, and audio mixing and post-production, has made a significant addition to its team with
