Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to
Pepsi has unveiled a Christmas campaign featuring rapping sensation Cardi B as a badass Santa. Delivering money to the world in a flying car, the ad is the direct opposite
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief,
Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO
The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won’t talk about Michael. No. Now we can add comedian/actor
MSQ, a leading independent creative, technology, and media company, announced the acquisition of New York-based agency SPCSHP. This strategic move doubles MSQ’s footprint in the U.S. and boosts its annual
Brisk Iced Tea has unveiled its latest bold collaboration, transforming the GRAMMY award-winning artist Doja Cat into a claymation version of herself. Known for her creative and trailblazing persona, Doja
As the NFL gears up for another exciting season, Gatorade is once again at the forefront of change, using its platform to spotlight the evolving game of football. In its
Laundry Design, LLC has announced the addition of Erin Doyle Cooper to its directorial roster. Doyle Cooper brings a unique blend of docu-style storytelling and dark comedy to the team,
Kirsten Flanik has taken on the role of CEO, North America at Revolt, the global purpose strategy specialist group. Formerly President and CEO of BBDO New York, where she led
afterhrs. has launched of its photography division, showcasing Emerging, Established, and Extraordinary artists that lens the role of culture in art and advertising. Managing this dynamic roster of exclusive artists,
In the whirlwind of productivity that buzzes throughout Fully Loaded headquarters—where furious typing, multitasking snackers, and even a video call ongoing in the bathroom are the norm—there’s one thing missing:
The 45th Annual Telly Awards have announced their winners, recognizing excellence in video and television across various screens. This year’s awards saw a record-breaking 13,000 entries from independent production studios,
Award-winning creative studio Even/Odd has announced the signing of Emmy-nominated filmmaker Dave Laven, adding another talented individual to its diverse team. Hailing from an Indian-American background in San Francisco, Laven
Get ready for an unprecedented culinary experience as SunChips launches its latest innovation: Solar Eclipse Chips. Joining the ranks of iconic mashups like the sun and the moon, as well
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
The 2024 Costume Designers Guild Awards (CDGA) honored outstanding achievements in costume design across film and television, with Barbie, Poor Things, and Saltburn emerging as winners. Jacqueline Durran, the costume
Arnold Worldwide upgraded its team with two additions, enhancing its Account Services and Strategy departments with their expertise. Andrew Krensky rejoins Arnold as Managing Director after more than a decade
Starry, the latest lemon-lime sensation from PepsiCo, is set to make its Super Bowl debut with a groundbreaking commercial starring Ice Spice, the GRAMMY-nominated hip-hop star. The commercial, created and
