In the whirlwind of productivity that buzzes throughout Fully Loaded headquarters—where furious typing, multitasking snackers, and even a video call ongoing in the bathroom are the norm—there’s one thing missing: a moment of rest.
Enter Lindsay Lohan (Mean Girls), an American icon, with iced tea in hand. Taking a stand, Lohan rallies her hustling team to give themselves a restorative pause, introducing the hottest new term of 2024: the “Tea Break.” A Pure Leaf Tea Break preferably.
In a hilarious celebration of the much-needed rest, Eleanor’s Kelsey Taylor’s film for Pure Leaf finds its cathartic crescendo as the office go-go-go finally breaks. The campaign, created by Edelman, flips the script on perceptions of taking a breather from constant productivity, giving the ever-connected work world the language to celebrate a moment of respite. Watch the 90-second creative below:
REELated:
This campaign also marks a significant step in Lindsay Lohan’s career revitalization. Known for her iconic roles in the early 2000s, Lohan is now making waves in the advertising world, leveraging her star power to promote self-care and balance in the modern work environment. Her involvement with Pure Leaf not only underscores her versatility as an actress but also highlights her commitment to positive lifestyle changes.
So, what are you doing still glued to your inbox, love? Listen to Lindsay Lohan’s bold call to relax. Unplug. Unwind. Breathe out.
CREDITS:
BRAND: PepsiCo
- General Manager/VP: Julie Raheja-Perera
- Senior Marketing Director: Mimi Su
- Senior Marketing Director: Sarah Hammer
- Senior Brand Manager: Jamie Dwyer
- Design Manager: Katie Bishop Schaffer
- Brand Manager: Maria Muldoon
- Production Specialist, Direct Focus: Lauren Renz
- VP of Music and Entertainment: Mike Monahan
- Communications Director: Emily Thomas
- Design Lead: Jenny Tran
AGENCY: Edelman
- Executive Creative Director: Jesse Suchmann
- Senior Creative Director: Eden Lewis
- Associate Creative Director, Art: Sanay Lemus
- Executive Producer: Kate Forlenza
- Senior Producer: Gina LoPinto
- Senior Producer: Danielle Rodriguez
- Senior Vice President, Account: Nicola Pring
- Vice President, Account: Isabelle Furth
- Account Supervisor, Account: Ailee Hendricks
- Senior Project Manager: Catherine Rodgers
PRODUCTION COMPANY: Eleanor
- Director: Kelsey Taylor
- President and Executive Producer: Sophie Gold
- HoP: Rochelle Savory
- Producer: Rita LeRoux
- 1st AD: Fred Childress
- Director Of Photography: Adam Lee
- Production Designer: Frejya Bardell
- Celebrity Talent: Lindsay Lohan
TALENT TEAM: Monsoon Entertainment
- Director and Owner: Danielle Vadai
- Wardrobe: Mariel Haenn
- Makeup: Kristofer Buckle
- Hair: Danielle Priano
- SAG/AFTRA Signatory: Talent Solutions
EDIT: Bandit
- Editor: Heather Danosky
- Executive Producer: Laura Relovsky
- Asst Editor: Brooke Lawrence
COLOR: Assembly
Colorist: Lez Rudge
FLAME: Bandit
Prezlymslaw Radłowski, Chris Davis
Audio: Bronx Audio
- Mixer: Eric Hoffman
- EP: Zach Fortin
- Producer: Maggie Norsworthy
MUSIC: Butter Music
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