Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures.
Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX.
Called ‘No Can Left Behind,’ we open with the two astronauts prepping for a rocket launch and run through their pre-flight checklist, they realize they have forgotten critical cargo: Pepsi MAX. What ensues in the new creative is a hilarious race against the clock, as the astronauts try to get their hands on the delicious cola before blast-off.
“It was a total blast, pun intended, to don the Pepsi MAX space suit and film this epic space shoot,” said Rudd in a statement. “To be able to do it with the hilarious Michael Peña made it an ‘out of this world’ experience.”
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“I always have an awesome time working with Paul and this was such a fun piece to shoot,” said Peña in a statement. “We had a blast on set with Pepsi MAX and I hope people enjoy watching it as much as we enjoyed making it.”
Under the newly introduced international tagline and brand platform – FOR THE LOVE OF IT, Pepsi MAX is encouraging people to go all in for the things they love, from football and music to epic entertainment, with the brand at the heart of it all.
Now if only Smart Hulk had showed up at the end of this fun spot.
Credits
Client: Pepsi MAX
CREATIVE AGENCY: AMV BBDO
COPYWRITER: Rob Turner
ART DIRECTOR: David Westland
CHIEF CREATIVE OFFICER: David Lubars (BBDO Worldwide)
SENIOR ACCOUNT MANAGER: Patrick Bolton
SENIOR ACCOUNT DIRECTOR: Mike Logan
ACCOUNT EXECUTIVE: Alex Beausire
CHAIRMAN: Michael Pring (Deputy)
HEAD OF MOVING IMAGE: Yvonne Chalkley (Deputy)
STRATEGY PARTNER: Tom White
CHIEF STRATEGIC OFFICER: Bridget Angear (Joint)
PRODUCTION COMPANY: Hungry Man Productions
EXECUTIVE PRODUCER: Mino Jarjoura
DIRECTOR: Taika Waititi
DOP: Simon Duggan
PRODUCER: Mala Vasan
POST HOUSE: The Whitehouse Editing London
EDITOR: John Smith
EXECUTIVE PRODUCER: Annabel Bennett
POST PRODUCTION / VFX: The Mill
COLORIST: James Bamford
PRODUCER: Kate Michaelis
2D LEAD: Ben Turner
POST PRODUCTION/COLOR: The Mill
3D LEAD: Alan Williamson
MANAGING DIRECTOR: Sean Costellloe
SHOOT SUPERVISOR: Phil Crowe
EXECUTIVE PRODUCER: Chris Allen
MUSIC
COMPOSER: Luis Almau (No Can Left Behind), M. Wood (BMI), S. Mann (ASCAP),
E. Pietropaoli (ASCAP) (For The Love of It)
AUDIO POST PRODUCTION: Wave Sound Studios
AUDIO ENGINEER: Parv Thind (Senior)
MASTERING: Soundtree Music/ 14th Street Music LLC
PUBLISHER: SOUNDTREE MUSIC PUBLISHING / PEPSICO INC (PEPSICO SONGS DIVISION)
SONG: No Can Left Behind / For The Love of It
Source: AMV BBDO
Contact Colin Costello at colin@reelchicago.com.
