Pepsi Max sends ‘Ant-Man’ stars into space

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Pepsi-Max-Paul-Rudd

Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures.

Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX.

Called ‘No Can Left Behind,’ we open with the two astronauts prepping for a rocket launch and run through their pre-flight checklist, they realize they have forgotten critical cargo: Pepsi MAX. What ensues in the new creative is a hilarious race against the clock, as the astronauts try to get their hands on the delicious cola before blast-off.

“It was a total blast, pun intended, to don the Pepsi MAX space suit and film this epic space shoot,” said Rudd in a statement. “To be able to do it with the hilarious Michael Peña made it an ‘out of this world’ experience.”

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“I always have an awesome time working with Paul and this was such a fun piece to shoot,” said Peña in a statement. “We had a blast on set with Pepsi MAX and I hope people enjoy watching it as much as we enjoyed making it.”

Under the newly introduced international tagline and brand platform – FOR THE LOVE OF IT, Pepsi MAX is encouraging people to go all in for the things they love, from football and music to epic entertainment, with the brand at the heart of it all.

Now if only Smart Hulk had showed up at the end of this fun spot.

 
Credits
Client: Pepsi MAX

CREATIVE AGENCY: AMV BBDO
   COPYWRITER: Rob Turner
   ART DIRECTOR: David Westland
   CHIEF CREATIVE OFFICER: David Lubars (BBDO Worldwide)
   SENIOR ACCOUNT MANAGER: Patrick Bolton
   SENIOR ACCOUNT DIRECTOR: Mike Logan
   ACCOUNT EXECUTIVE: Alex Beausire
   CHAIRMAN: Michael Pring (Deputy)
   HEAD OF MOVING IMAGE: Yvonne Chalkley (Deputy)
   STRATEGY PARTNER: Tom White
   CHIEF STRATEGIC OFFICER: Bridget Angear (Joint)

PRODUCTION COMPANY: Hungry Man Productions
   EXECUTIVE PRODUCER: Mino Jarjoura
   DIRECTOR: Taika Waititi
   DOP: Simon Duggan
   PRODUCER: Mala Vasan

POST HOUSE: The Whitehouse Editing London
   EDITOR: John Smith
   EXECUTIVE PRODUCER: Annabel Bennett

POST PRODUCTION / VFX: The Mill
   COLORIST: James Bamford
   PRODUCER: Kate Michaelis
   2D LEAD: Ben Turner

POST PRODUCTION/COLOR: The Mill
   3D LEAD: Alan Williamson
   MANAGING DIRECTOR: Sean Costellloe
   SHOOT SUPERVISOR: Phil Crowe
   EXECUTIVE PRODUCER: Chris Allen

MUSIC
   COMPOSER: Luis Almau (No Can Left Behind), M. Wood (BMI), S. Mann (ASCAP),
   E. Pietropaoli (ASCAP) (For The Love of It)

AUDIO POST PRODUCTION: Wave Sound Studios
   AUDIO ENGINEER: Parv Thind (Senior)
   MASTERING: Soundtree Music/ 14th Street Music LLC

PUBLISHER: SOUNDTREE MUSIC PUBLISHING / PEPSICO INC (PEPSICO SONGS DIVISION)
   SONG: No Can Left Behind / For The Love of It

Source: AMV BBDO

 
Contact Colin Costello at colin@reelchicago.com.

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