Dr. Dre, Snoop, Eminem, Mary J., Kendrick Lamar for Pepsi’s Halftime show

But will they install hydraulics on the NFL injury carts? You know, low-riders? Nevermind. Pepsi, the NFL and Roc Nation have assembled a lineup of legendary musicians to perform the Pepsi Super Bowl LVI Halftime Show: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will take the world’s biggest stage at SoFi Stadium in Inglewood, CA on Sunday, Feb. … Continue reading “Dr. Dre, Snoop, Eminem, Mary J., Kendrick Lamar for Pepsi’s Halftime show”

Pepsi amplifies Detroit Black-owned businesses for Restaurant Week

Black Restaurant Week is back in August – and so is Pepsi to support the Motor City’s Black-owned businesses. Along with partnering with MLN8 to drive consumers to local Black-owned restaurants from August 20 to August 29, Pepsi also awarded $15,000 to Joe Louis Southern Kitchen to help cover the new business’ repairs from flood damage during this year’s storms.  The … Continue reading “Pepsi amplifies Detroit Black-owned businesses for Restaurant Week”

Pepsi Study: Signature burgers go better with Pepsi

On National Hamburger Day this Friday, Pepsi is taking a stand and encouraging consumers to pair any burger of their choice with Pepsi, courtesy of the brand. Pepsi has always claimed that America’s favorite foods, like pizza, wings, and burgers go #BetterWithPepsi. However, for the past 30+ years, burger lovers have had a very limited … Continue reading “Pepsi Study: Signature burgers go better with Pepsi”

Pepsi drops a limited-edition Peeps-flavored cola

We can’t lie, the Reel 360 team is a little nauseous from this. But just like there is someone for everyone, we guess there’s a flavored-cola for everyone. Just not us. Pepsi has announced a one-of-a-kind collaboration with the Peeps Brand. Peeps-flavored… cola. Um…. Today, the two iconic brands have introduced Pepsi x Peeps, a … Continue reading “Pepsi drops a limited-edition Peeps-flavored cola”

Pepsi introduces first permanent flavor in 5 years

Today, Pepsi announced the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavored cola in five years. Surprising? Yes. Delicious? Heck yes. The bright citrus and rich caramel notes of an ice-cold Pepsi create the perfect cola base for the ripe, juicy flavors that make mango so irresistible. Beginning Monday, March 22, Pepsi Mango … Continue reading “Pepsi introduces first permanent flavor in 5 years”

Pepsi kicks Off Super Bowl Halftime Show with Weeknd

And here we are. Super Bowl spots finally. This year, Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year’s headlining artist The Weeknd. The spot, featuring the hit song, Blinding Lights, debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the … Continue reading “Pepsi kicks Off Super Bowl Halftime Show with Weeknd”

NFL announces 2020 Pepsi Zero Sugar ROTY Noms

The National Football League today announced the five finalists for the 2020 PEPSI ZERO SUGAR NFL Through the end of the voting period on cast such a vote, fans should tweet the first and last name of the player or the player’s official Twitter handle. Both of these methods must include the hashtag: #PepsiROY. Voting … Continue reading “NFL announces 2020 Pepsi Zero Sugar ROTY Noms”

Ten35 helps Pepsi champion Black-owned restaurants

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants. Created by Chicago agency Ten35, Dig In aims to generate at least $100 million in sales for Black-owned restaurants over … Continue reading “Ten35 helps Pepsi champion Black-owned restaurants”

PepsiCo Design wins Best of Show in Mobius Awards

A Can Has No Name,” created by PepsiCo Design & Innovation, New York City, for Mtn Dew and Game of Thrones superfans, won Best of Show/Grand Prix in the 2020 Mobius Awards competition. Three packaging entrants competed for the honor. Other noms were Pearlfisher of New York City and Shenzhen Baixinglong Creative Packaging Co. Ltd., … Continue reading “PepsiCo Design wins Best of Show in Mobius Awards”

Pepsi celebrates Notorious B.I.G with new freestyle song

Given the Reel 360 team’s love for old school Hip Hop, it will be hard to top this new glorious spot from Pepsi this week. In celebration of iconic artist Christopher Wallace’s (aka the Notorious B.I.G) induction into the Rock and Roll Hall of Fame, the brand has released a bouncin’ new commercial using a … Continue reading “Pepsi celebrates Notorious B.I.G with new freestyle song”

Pepsi, VaynerMedia engage audiences with a ring

Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on for size – a Pepsi Engagement Ring. You read that right. For this heart-shaped day, the beverage brand has launched a one-of-a-kind contest, tailor made … Continue reading “Pepsi, VaynerMedia engage audiences with a ring”

Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.

Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote and collaborated for the first time ever, on a new, reimagined version of the iconic Rolling Stones rock song, Paint it Black. Their collab with … Continue reading “Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.”

Pepsi rings in new decade w/first tagline in 20 years

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement.  Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”

Pepsi sends a joyful Christmas Cardi B

Pepsi has unveiled a Christmas campaign featuring rapping sensation Cardi B as a badass Santa. Delivering money to the world in a flying car, the ad is the direct opposite of Coca-cola’s wholesome image. The flagship campaign, created by VaynerMedia, is designed to create a new holiday tradition by giving cash during the holidays with … Continue reading “Pepsi sends a joyful Christmas Cardi B”

Kelce wins Pepsi’s first Paper Football Championship

Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief, Travis Kelce, is the winner of its inaugural Paper Football Championship. As a longtime sponsor of the NFL, the brand brought together 22 NFL superstars … Continue reading “Kelce wins Pepsi’s first Paper Football Championship”

Pepsi Max sends ‘Ant-Man’ stars into space

Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX. Called ‘No … Continue reading “Pepsi Max sends ‘Ant-Man’ stars into space”

Steve Carrell is better than “Okaaay” in epic Pepsi spot

The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won’t talk about Michael. No. Now we can add comedian/actor Steve Carrell and performers Lil Jon and Cardi B to that list. While Coke plans to offer warm-and-fuzzy pop art on Super Bowl Sunday, the … Continue reading “Steve Carrell is better than “Okaaay” in epic Pepsi spot”

TBWA appoints Ben Williams as Global Chief Creative Experience Officer

It’s a long title, but worth it. TBWA\Worldwide announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global creative product, unlocking the power of creativity to push the boundaries of brand experience. Williams joins from R/GA, where he was responsible for driving the … Continue reading “TBWA appoints Ben Williams as Global Chief Creative Experience Officer”

Award-Winning automotive director Rory McKellar signs with Durable Goods 

Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “

Emmy Predictions: Will ‘Ted Lasso’ and ‘The Crown’ own the ceremony?

If you can believe this, it’s already been a year since the subdued, “The Pandemmys” aired. This Sunday, Cedric the Entertainer will host the 73rd Emmys ceremony before a live limited audience on CBS. The traditional Governors Ball will not be held this year (both due to Covid-19 precautions), but that doesn’t mean there won’t … Continue reading “Emmy Predictions: Will ‘Ted Lasso’ and ‘The Crown’ own the ceremony?”