We can’t lie, the Reel 360 team is a little nauseous from this. But just like there is someone for everyone, we guess there’s a flavored-cola for everyone. Just not us. Pepsi has announced a one-of-a-kind collaboration with the Peeps Brand. Peeps-flavored… cola. Um…. Today, the two iconic brands have introduced Pepsi x Peeps, a … Continue reading “Pepsi drops a limited-edition Peeps-flavored cola”
Today, Pepsi announced the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavored cola in five years. Surprising? Yes. Delicious? Heck yes. The bright citrus and rich caramel notes of an ice-cold Pepsi create the perfect cola base for the ripe, juicy flavors that make mango so irresistible. Beginning Monday, March 22, Pepsi Mango … Continue reading “Pepsi introduces first permanent flavor in 5 years”
And here we are. Super Bowl spots finally. This year, Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year’s headlining artist The Weeknd. The spot, featuring the hit song, Blinding Lights, debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the … Continue reading “Pepsi kicks Off Super Bowl Halftime Show with Weeknd”
The National Football League today announced the five finalists for the 2020 PEPSI ZERO SUGAR NFL Through the end of the voting period on cast such a vote, fans should tweet the first and last name of the player or the player’s official Twitter handle. Both of these methods must include the hashtag: #PepsiROY. Voting … Continue reading “NFL announces 2020 Pepsi Zero Sugar ROTY Noms”
Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants. Created by Chicago agency Ten35, Dig In aims to generate at least $100 million in sales for Black-owned restaurants over … Continue reading “Ten35 helps Pepsi champion Black-owned restaurants”
A Can Has No Name,” created by PepsiCo Design & Innovation, New York City, for Mtn Dew and Game of Thrones superfans, won Best of Show/Grand Prix in the 2020 Mobius Awards competition. Three packaging entrants competed for the honor. Other noms were Pearlfisher of New York City and Shenzhen Baixinglong Creative Packaging Co. Ltd., … Continue reading “PepsiCo Design wins Best of Show in Mobius Awards”
Given the Reel 360 team’s love for old school Hip Hop, it will be hard to top this new glorious spot from Pepsi this week. In celebration of iconic artist Christopher Wallace’s (aka the Notorious B.I.G) induction into the Rock and Roll Hall of Fame, the brand has released a bouncin’ new commercial using a … Continue reading “Pepsi celebrates Notorious B.I.G with new freestyle song”
Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on for size – a Pepsi Engagement Ring. You read that right. For this heart-shaped day, the beverage brand has launched a one-of-a-kind contest, tailor made … Continue reading “Pepsi, VaynerMedia engage audiences with a ring”
Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote and collaborated for the first time ever, on a new, reimagined version of the iconic Rolling Stones rock song, Paint it Black. Their collab with … Continue reading “Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.”
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement. Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”
Pepsi has unveiled a Christmas campaign featuring rapping sensation Cardi B as a badass Santa. Delivering money to the world in a flying car, the ad is the direct opposite of Coca-cola’s wholesome image. The flagship campaign, created by VaynerMedia, is designed to create a new holiday tradition by giving cash during the holidays with … Continue reading “Pepsi sends a joyful Christmas Cardi B”
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief, Travis Kelce, is the winner of its inaugural Paper Football Championship. As a longtime sponsor of the NFL, the brand brought together 22 NFL superstars … Continue reading “Kelce wins Pepsi’s first Paper Football Championship”
Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX. Called ‘No … Continue reading “Pepsi Max sends ‘Ant-Man’ stars into space”
The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won’t talk about Michael. No. Now we can add comedian/actor Steve Carrell and performers Lil Jon and Cardi B to that list. While Coke plans to offer warm-and-fuzzy pop art on Super Bowl Sunday, the … Continue reading “Steve Carrell is better than “Okaaay” in epic Pepsi spot”
TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”
Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth, as consumer deleveraging and demand for digitally-native finance products increases. Drawing on her extensive advertising and marketing experience, Sadira will help establish the Happy Money … Continue reading “Sadira Furlow joins the Happy Money Movement”
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like Kenny Mac with … Continue reading “RBL Spotlight: VP, Strategy Director Kenny Mac”
PepsiCo, Inc., today announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand. Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021. Pearl Milling Company will offer people all their favorite … Continue reading “Aunt Jemina rebrands as Pearl Milling Company”
Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”
