PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The account has been won after … Continue reading “Burnett selected as AOR for PepsiCo India”
Echoing other brands concern about the unprovoked Russian invasion of Ukraine, three major brands – The Coca-Cola Company, Pepsico and Starbucks have announced the suspension of business in Russia. Today, Atlanta-based Coke made the announcement that it would suspend its business citing “tragic events.” “Our hearts are with the people who are enduring unconscionable effects … Continue reading “Coke, Pepsi and Starbucks suspend business in Russia”
From the moment Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers, the world has been waiting to see what comes next. Now, in partnership with acclaimed filmmaker F. Gary Gray, Pepsi has created an epic Halftime Show trailer entitled The Call … Continue reading “Pepsi unveils trailer for most anticipated Halftime Show ever”
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”
But will they install hydraulics on the NFL injury carts? You know, low-riders? Nevermind. Pepsi, the NFL and Roc Nation have assembled a lineup of legendary musicians to perform the Pepsi Super Bowl LVI Halftime Show: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will take the world’s biggest stage at SoFi Stadium in Inglewood, CA on Sunday, Feb. … Continue reading “Dr. Dre, Snoop, Eminem, Mary J., Kendrick Lamar for Pepsi’s Halftime show”
Black Restaurant Week is back in August – and so is Pepsi to support the Motor City’s Black-owned businesses. Along with partnering with MLN8 to drive consumers to local Black-owned restaurants from August 20 to August 29, Pepsi also awarded $15,000 to Joe Louis Southern Kitchen to help cover the new business’ repairs from flood damage during this year’s storms. The … Continue reading “Pepsi amplifies Detroit Black-owned businesses for Restaurant Week”
On National Hamburger Day this Friday, Pepsi is taking a stand and encouraging consumers to pair any burger of their choice with Pepsi, courtesy of the brand. Pepsi has always claimed that America’s favorite foods, like pizza, wings, and burgers go #BetterWithPepsi. However, for the past 30+ years, burger lovers have had a very limited … Continue reading “Pepsi Study: Signature burgers go better with Pepsi”
We can’t lie, the Reel 360 team is a little nauseous from this. But just like there is someone for everyone, we guess there’s a flavored-cola for everyone. Just not us. Pepsi has announced a one-of-a-kind collaboration with the Peeps Brand. Peeps-flavored… cola. Um…. Today, the two iconic brands have introduced Pepsi x Peeps, a … Continue reading “Pepsi drops a limited-edition Peeps-flavored cola”
Today, Pepsi announced the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavored cola in five years. Surprising? Yes. Delicious? Heck yes. The bright citrus and rich caramel notes of an ice-cold Pepsi create the perfect cola base for the ripe, juicy flavors that make mango so irresistible. Beginning Monday, March 22, Pepsi Mango … Continue reading “Pepsi introduces first permanent flavor in 5 years”
And here we are. Super Bowl spots finally. This year, Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year’s headlining artist The Weeknd. The spot, featuring the hit song, Blinding Lights, debuted during the NFL Super Wild Card games this past weekend and will continue to air throughout the … Continue reading “Pepsi kicks Off Super Bowl Halftime Show with Weeknd”
The National Football League today announced the five finalists for the 2020 PEPSI ZERO SUGAR NFL Through the end of the voting period on cast such a vote, fans should tweet the first and last name of the player or the player’s official Twitter handle. Both of these methods must include the hashtag: #PepsiROY. Voting … Continue reading “NFL announces 2020 Pepsi Zero Sugar ROTY Noms”
Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants. Created by Chicago agency Ten35, Dig In aims to generate at least $100 million in sales for Black-owned restaurants over … Continue reading “Ten35 helps Pepsi champion Black-owned restaurants”
A Can Has No Name,” created by PepsiCo Design & Innovation, New York City, for Mtn Dew and Game of Thrones superfans, won Best of Show/Grand Prix in the 2020 Mobius Awards competition. Three packaging entrants competed for the honor. Other noms were Pearlfisher of New York City and Shenzhen Baixinglong Creative Packaging Co. Ltd., … Continue reading “PepsiCo Design wins Best of Show in Mobius Awards”
Given the Reel 360 team’s love for old school Hip Hop, it will be hard to top this new glorious spot from Pepsi this week. In celebration of iconic artist Christopher Wallace’s (aka the Notorious B.I.G) induction into the Rock and Roll Hall of Fame, the brand has released a bouncin’ new commercial using a … Continue reading “Pepsi celebrates Notorious B.I.G with new freestyle song”
Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on for size – a Pepsi Engagement Ring. You read that right. For this heart-shaped day, the beverage brand has launched a one-of-a-kind contest, tailor made … Continue reading “Pepsi, VaynerMedia engage audiences with a ring”
Pepsi confirmed Hip Hop legend Missy Elliott and Grammy-nominated R&B singer H.E.R. will co-star in its new Pepsi Zero Sugar commercial airing during Super Bowl LIV. Missy and H.E.R. wrote and collaborated for the first time ever, on a new, reimagined version of the iconic Rolling Stones rock song, Paint it Black. Their collab with … Continue reading “Pepsi Zero teases Super Bowl with Missy Elliott & H.E.R.”
With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement. Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”
Pepsi has unveiled a Christmas campaign featuring rapping sensation Cardi B as a badass Santa. Delivering money to the world in a flying car, the ad is the direct opposite of Coca-cola’s wholesome image. The flagship campaign, created by VaynerMedia, is designed to create a new holiday tradition by giving cash during the holidays with … Continue reading “Pepsi sends a joyful Christmas Cardi B”
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas City Chief, Travis Kelce, is the winner of its inaugural Paper Football Championship. As a longtime sponsor of the NFL, the brand brought together 22 NFL superstars … Continue reading “Kelce wins Pepsi’s first Paper Football Championship”
Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX. Called ‘No … Continue reading “Pepsi Max sends ‘Ant-Man’ stars into space”
