VIZIO takes a bold leap into the future with its groundbreaking campaign, “Watch us,” in collaboration with David&Goliath (D&G). The campaign marks a pivotal moment for VIZIO, signaling a brand evolution and introducing innovations that promise to redefine the home entertainment experience.
“Watch us” is more than a tagline; it encapsulates the brand’s commitment to pushing the boundaries of innovation and transforming conventional home entertainment. The campaign highlights VIZIO’s dedication to infusing personality, emotion, and cutting-edge technology into the way families engage with entertainment.
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Kaitlyn Collins, Vice President of Marketing at VIZIO, emphasized the brand’s unique position to enhance consumer lives through best-in-class entertainment experiences. She stated, “We’re not just selling a product; we’re enhancing the impact we have on consumers’ lives by offering a best-in-class entertainment experience from a brand that people know, love, and trust.”
At the core of the campaign is a captivating :60 spot, the first in a decade, featuring two unlikely characters—a human-sized raccoon navigating daily life. Directed by UNIT9 Film’s Chris Balmond, the spot unfolds with the raccoon using a VIZIO remote to set the mood, cook a meal, and create a romantic dinner. The narrative takes an imaginative twist, revealing two raccoons outside the window, envisioning the lives of the couple within. The concept of changing the way one sees the world is intricately woven into VIZIO’s brand ethos. Watch below:
REELated:
“‘Watch us’ is not just the new tagline for VIZIO, it’s the brand’s new ethos— giving people more and more reasons to not only watch them, but shifting the way they see the brand and its place in the entertainment landscape,” said David Angelo, Founder and Creative Chairman of D&G. “We’re so excited to have developed this new approach and narrative with VIZIO that transcends the ordinary, turning the act of watching TV and listening to sound into an invitation to imagine, engage and be a part of something bigger. ‘Watch us’ is where VIZIO’s challenger spirit and the consumer’s imagination meet.”
The campaign introduces a complete rebrand, featuring a modern “V-motif” graphic across various mediums, including print, digital, website, broadcast, and social platforms. A newly developed mnemonic draws viewers in through the “V-motif,” culminating in the VIZIO logo and “Watch us” tagline. The launch work includes a manifesto showcasing VIZIO’s commitment to innovation and elevating the entertainment experience.
Additional campaign elements include :30 and :15 spots, along with various social assets across network and cable TV, paid digital, and VIZIO-owned channels. The campaign sets the stage for what’s to come, prompting audiences to “Watch us” for the next wave of advancements in home entertainment.
CREDITS:
AGENCY: David&Goliath
- Founder & Creative Chairman: David Angelo
- Chief of Brand Innovation: Donny Makower
- Chief Creative Officer: Ben Purcell
- Executive Creative Director: Courtney Pulver
- Executive Creative Director: Rob Casillas
- Design Director/Executive Creative Director: Michael Molinaro
- ACD / Art Director: Evan Bross
- ACD / Copywriter: Chris Davis
- Associate Design Director: Max Olson
- Group Strategy Director: Jonathan Schultz
- Group Communications Director: Jeff Cannata
- Managing Director, Broadcast Production: Paul Albanese
- Executive Producer: Curt O’Brien
- Director of Business Affairs: Quynh-An Phan
- Senior Business Affairs Manager: Sheila Barrand
- Group Account Director: Richard Henderson
- Senior Account Executive: Eric Brothers
- Project Manager: Heather Williams
PRODUCTION COMPANY: UNIT9 Films, Outsider
- Director: Chris Balmond
- Director of Photography: Will Bex
- Executive Producer: Emily Malito (UNIT9), Simon Elborne (Outsider)
- Line Producer: Paul McPadden
- Production Service Company (Bulgaria): B2Y Productions
- Service Producer: Simeon Vasilev
EDIT: Spinach LA
- Editor: Adam Bright
- Assistant Editor: Marshall Thompson
- Executive Producer: Jonathan Carpio
- Senior Producer: Cristy Torres
COLOR: CO3
- Colorist: Jill Bogdanowicz
- Color Senior Producer: Matt Moran
VFX: JAMM VFX
- VFX Supervisors: Jake Montgomery, Andy Boyd
- Lead Flame Artist: Jake Montgomery
- VFX Executive Producer: Asher Edwards
- VFX Senior Producer: Mike Wigart
- Production Coordinator: Anne-Marie DePauw
- CG Supervisor: Brian Burke
- Animation: Stew Burris, Andrew Price, Taylor Muhoberac-Prior, Victor Huang, Lucas Degani
- Lighting: Ana Blanco, Fred Hopp, Ian Kent, Shao Chen, Weichieh Yu
- FX: Elyse Resseguie, Steven Nelson
- Tracking: Schuyler Anderson
- Assets: Greg Mawicke, Briana Hamilton
- 2D: Lev Grayson, Dylan Brown, Brady Doyle
- Music and Sound Design: Barking Owl
- Creative Director – Kelly Bayett
- Producer – Hannah Alter
- Sound Designer – Gus Koven
- Composer – David Radley
AUDIO: Racket Club
- Sound Designer/Mixer: Nathan Dubin
- Executive Producer: Adrea Lavezzoli
MNEMONIC SOUND DESIGN: MassiveMusic
- Creative Director: Johanna Cranitch
- Sr. Producer: Dale Mason
MNEMONIC ANIMATION: Imaginary Forces
- Tosh Kodama: Creative Director
- Brandon Savoy: Art Director
- Merrill Hall: Designer/Animator
- Rachel Brewster: Editor
- Renée Robson: Producer
- Leighton Greer: Producer
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