One of the more challenging aspects of social distancing and working from home is the lack of social contact. At times, it really does feel like we’re living in the world of The Walking Dead or I Am Legend. Human contact, or the lack of it, can lead to severe depression and even worse in some cases. Virtual meetings, ZOOMs or even D-Nice’s Club Quarantine, while novel at first, just don’t cut it in the long run. Understanding this basic need for contact, BBDO Atlanta reached out to their employees. Literally.
To show appreciation for their employees who have been working virtually for five months now, BBDO Atlanta’s senior leadership team drove more than 400 miles in and around the city and suburbs of Atlanta to deliver a special message to each BBDOer.
Every employee was greeted at the door with a goodie bag full of locally made “Old Fourth Distillery” hand sanitizer, a DoorDash or Uber Eats gift card, cookies from a local bakery and a custom yard sign to show the whole neighborhood that “BBDOATL really loves someone that lives here.”
The agency posted a quick compilation video of the effort on their social channels (Instagram, Twitter and Facebook) to help share out some of the real life comraderie.
“Usually each summer, we have some sort of small get together to say thank you to employees, but this year that wasn’t going to happen. So, instead, we took the party on the road.” Said Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta.
For those working from somewhere out of state, treats were delivered in the mail so that everyone could feel appreciated from all across the country.