BBDO, Macy’s want you to love what you wear

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The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It’s our time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment big or small by dressing a little extra and showing-off their personal style.

With an incredible assortment of must-have curated fashion and beauty trends, plus home and accessories from the best brands at amazing prices, Macy’s has everyone covered. Whether going for a new job interview, going to the grocery store, or simply going out to dinner at your dining table, there’s no such thing as being overdressed this fall.

Macy’s fall campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to add pizzazz to daily routines and help make every minute a memorable moment.

Produced by Macy’s in collaboration with our friends at BBDO New York, the campaign rolls out across print and digital and highlights the “new normal” of finding simple moments to take advantage of dressing up. This fall, it’s time to overdress with the best of them and wear what you love anywhere.

The :15 efforts highlight the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen , working out in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere. 



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“This fall the smallest moments turn into big occasions and it’s the perfect time to bring out our best looks,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve curated the season’s top trends including a modern twist on heritage styles featuring autumnal colors, new iterations of plaids and checks, in addition to a color spotlight on purple and all of its rich and deep variations. Our take on beauty this season celebrates natural and beautiful skin with an emphasis on the eyes. This fall, we’re offering more style options than ever to help shoppers express their personal style.”


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CREDITS:

CLIENT: Macy’s

  • Rich Lennox, Chief Customer Officer 
  • Abigail James, VP Integrated Brand Management 
  • Lee Walker, SVP Creative Director 
  • Danielle Willett, Senior Director, Integrated Brand Strategy
  • Audrey De Shong, Director of Broadcast 
  • Elana Tepper, Director Integrated Brand Strategy
  • Ambra Brice, Manager Integrated Brand Marketing 
  • Sandy Pletikosic, Assistant Manager Broadcast 

AGENCY: BBDO, New York

  • Mark Cadman, Managing Director 
  • Eric Goldstein, VP Senior Creative Director 
  • Fred Kovey, VP Creative Director 
  • Jackie Meyer, Creative Director
  • Pebble Goh, VP Creative Director
  • Tamara Yakov, Junior Art Director
  • Emma Wren, Junior Copywriter
  • Diane Hill, EVP, Group Executive Producer 
  • Melanie Cornish, Senior Producer  
  • Patrice Reiley, SVP Sr. Director
  • Jessica Townsley, SVP Director 
  • Steve Panawek, VP Planning Director 
  • Abigail Solano, Account Manager 
  • Victoria Skrivanos, Assistant Account Executive

PRODUCTION: Voyager

  • Marcus Tortorici, Director
  • Andrew Hutcheson, Executive Producer
  • Alissa Feldbau, Head of Production
  • Cameron Boling, Line Producer

EDIT: Friend Shop

  • Lily Kleinman, Editor
  • Molly Dolinger, Assistant Editor
  • Melissa Mapes, MD/Partner
  • Ben Suenaga, CD/Partner
  • Laura Shackleford, Producer

MIX: Sonic Union

Michael Marinelli

MUSIC: Halo Music & Sound

Peter Gannon, Executive Music Producer

Source: BBDO

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