AT&T and Lily return in first 5G campaign from BBDO

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(New ads ads featureMilana Vayntrub as Lily)

AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee.

This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins. 

 The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass.  Watch below:


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Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further “uncomplicate” 5G for consumers in her approachable and relatable way.

CREDITS:

CLIENT: AT&T

  • SVP, Advertising and Marketing Communication: Valarie Vargas
  • VP, Advertising and Social Media: Marc Burns
  • Director, Advertising: Dave Brown
  • Lead Manager, Advertising: Tara Poosti
  • Director, Diversity Advertising: Mariel Llenza
  • AVP, Digital Strategy and Performance: Melissa Smith
  • Director, Online Marketing: Jillian Ramirez
  • Lead Digital Marketing Manager: Carter Crenshaw
  • Director, Communications Planning: Frank Viola
  • Lead Manager Marketing Communications: Kristen Fox
  • Senior Manager, Communications Planning: Julio Pineda
  • Director, Consumer Media: Scott Klatskin
  • Senior Manager, Media: Esther Rim

AGENCIES: BBDO, Critical Mass, Dieste, Hearts & Science

BBDO

  • Chief Creative Officer, Worldwide: David Lubars 
  • Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
  • Executive Creative Director: David Povill
  • Executive Creative Director: David Cuccinello
  • Creative Director: Eli Terry
  • Copywriter: Maddi Wagner
  • Art Director: Chidalu Motanya
  • Group Executive Producer: Julie Collins
  • Executive Producer: Andrew Tucci
  • Assistant Producer: Briana Hemphill
  • Managing Director: Rachel Nairn
  • Account Lead AT&T: Stacia Parseghain
  • Senior Director: Laura Perrizo
  • Account Director: Guilherme Pimentel
  • Account Supervisor: Gabriella Bertoglio
  • Head of Strategy: Tim Millar
  • Communications Planning Director: Mac Russell
  • Communications Planning Director: Elika Sadeghi
  • Brand Planning Director: Reza Rostampisheh
  • Brand Planner: Madeleine Reeves
  • Director of Project Management: Colin Vidika
  • Project Manager: Kelli Szymczak

CRITICAL MASS:

  • VP, Executive Creative Director: Frank Dattalo
  • Creative Director: Cori Donohoe 
  • Associate Creative Director: Heather Rosen
  • Art Director: Robert DeLeon
  • Copywriter: Kristin Wellmer
  • Designer: Dean Alari
  • Senior Producer: Sydney Woodman
  • Producer: Riz Soriano
  • EVP, Client Partner: Lisa Zandy
  • VP, Client Partner: Heather Livengood
  • Account Director: Austin Tatum
  • Senior Account Manager: Jack Rosenberg
  • Account Coordinator: Crystal Ling
  • VP, Group Strategy Director: Jared Folkmann
  • Strategist: Kelsey Chudiak
  • Program Director: Laurie Ma
  • Senior Project Manager: Amy Damus
  • Project Manager: Melissa Cavaliere

DIESTE:

  • Chief Creative Officer: Ciro Sarmiento
  • Group Creative Director: Abe Garcia
  • Creative Director: Benjamin Jara
  • Senior Copywriter: Ameth Barrera
  • Senior Art Director: Sergio Rojas
  • Art Director: Alejandro Perez
  • Copywriter: David Chavez
  • Director of Agency Operations: Laura Hinguanzo-Andrade
  • Executive Producer: John Costello
  • Managing Director: Lonnie Limon
  • Group Account Director: Beatrice Sagaria-Rossi
  • Account Director: Adriana Calderon
  • Account Supervisor: Jonathan Lopez
  • Executive Director of Planning: Maria Urbina
  • Senior Planning Director: Ludwig Ortiz
  • Account Planner: Gabi Reynolds
  • Project Manager: Natalia Barrios

HEARTS & SCIENCE:

  • President Hearts & BBDO: Ralph Pardo
  • Managing Executive Director: Mike Venables
  • Executive Director, AT&T Consumer Media: Shanae Johnson
  • Executive Director, Digital Strategy: Theresa Fromm
  • Senior Director, Strategy: Brian Diamond
  • Senior Director, Strategy: Christiana Messina
  • Senior Director, Video Investment: Larry Hunt
  • Senior Director, Sports Strategy: Geoff Spies
  • Director, Sports Investment: Robert Rizzo

PRODUCTION COMPANY: Hungry Man

  • Director: Milana Vayntrub
  • DP: Shawn Kim
  • Executive Producer(s): Rick Jarjoura
  • Head of Production:
  • Line Producer(s): Josh Goldstein

EDIT: Cut & Run Edit

  • Editor(s): Frank Effron
  • Asst Editor(s):
  • Executive Producer: Amburr Farls
  • Head of Production:
  • Producer: Brady Fiero

EDIT: Pixel Power Post

Editors: Pablo Piriz and Marcus Gonzalez

TELECINE: Framestore

Telecine Artist: Beau Leon

CONFORM/FINSISH: Jogger

  • Head of Production/Executive Producer: Diana Cheng
  • Lead Flame Artist: Andy Brown

MIX: Lime

  • Executive Producer:  Susie Boyajan
  • Mixer: Zac Fisher

GRAPHICS: LVLY

Executive Producer: Bryce Edwards

MUSIC: SOUTH

Chief Creative Director: Dan Pritikin


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SOURCE: BBDO

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